In this episode of the Pizza Marketplace Podcast, host Mandy Detwiler, editor of Pizza Marketplace, talks to Bryan Ketelhut, vice president of franchise and business development for Little Caesars.

Ketelhut has been with the company for years and now heads up domestic franchising. He's also a former franchisee himself.

Little Caesars is known for its streamlined operations. From a development perspective, that simplicity makes the brand more attractive to prospective franchisees compared to more complex QSR models.

"We focus on value, quality and convenience. That is our is our big messaging, right? We created Hot-N-Ready over 20 years ago, and we've always been a value brand. We cater to that value consumer," Ketelhut told Detwiler during the interview.

The brand has its own supply chain with more than 20 distribution centers around the country.

"Having that controlling the distribution channel as well is very important to a lot of franchises. When we're able to purchase food products or equipment wise more in bulk, we're able to keep those costs lower for our for our partners," Ketelhut added.

To listen to the podcast in its entirety, click the link above.

In episode of the Pizza Marketplace Podcast, host Mandy Detwiler, editor of Pizza Marketplace, talks to Joe Carlucci, founder and owner of Valentina's Pizzeria & Wine Bar in Alabama. Carlucci, who has dozens of years in pizza, is a member of the World Pizza Champions and a leader in the industry.

Carlucci opened Valentina's, named after his daughter, in the midst of COVID. Prior to that, he'd owned a pizza food truck and would take it to neighborhoods to provide pizzas to neighborhoods during the COVID lockdowns. He would sell more than 500 pizzas a week, and saved every dime to open his brick-and-mortar restaurant.

What started in a 1,500-square-foot space with 12 employees has turned into a 196-seat, 50-plus-staffed full-service restaurant. The original location was across the street from a cotton field. Carlucci would arrive at 4:30 a.m. and make pizzas throughout the day. He's since moved to a larger location and has trained a handful of pizzaiolos whom he trusts to make the brand's signature pies. He sources as much as he can locally.

Carlucci has entered and won several awards at the International Pizza Challenge at International Pizza Expo. When he creates a new pizza, though, it isn't with judges in mind — instead he thinks about the customers first. But when his pizza creations win awards, he puts them on the menu. It's been a great advertising outlet for Carlucci.

Carlucci hired a mixologist to pair signature cocktails with his artisan pizzas, so there's a craft cocktail list, and curated beer and wine lists.

"I want to elevate this place. I don't want it to just be a pizzas place. ... It's not a pizza place. From the hostesses dresses to the bartenders in bow ties, to every single server, looks the exact same way," Carlucci said. "The standard is the standard here. We're not worried about what everybody else is doing. We're worried about what Valentina's is doing. How Valentina's could be better."

To learn more about how Carlucci is changing the pizza game, listen to the podcast in its entirety.

In this episode of the Pizza Marketplace Podcast, host Mandy Detwiler, editor of Pizza Marketplace, chats with Genero Perez, chief marketing officer for Peter Piper Pizza, a legacy brand with more than 50 years in the industry.

The brand has about 115 restaurants in Arizona, Texas, New Mexico and the northern part of Mexico.

The restaurants all have a lunch buffet Monday through Friday from 11 a.m. to 2 p.m.

Peter Piper "is an interesting concept because we target different demographics at different times of the day," Perez said. "So (the) lunch buffet is for those workers or families or a lot of construction workers, nurses, officers, people that need to grab a bite and obviously they don't want to break the bank. So our lunch buffet in the Arizona market is $10.99 for all you can eat. And we have pizza, pasta, salads, desserts and literally there's people that stack their plates with like 15 slices of pizza. Hey, no one's judging, right?"

Perez, who was born and raised in Mexico City, moved to the U.S. about 25 years ago to further his education. It's important for Peter Piper Pizza to understand the cultures and values of the communities in which they are situated.

"One of the things that I noticed being truly bilingual and native in Spanish is that a lot of brands translate. And with Peter Piper Pizza, we don't do that," Perez said. "We truly trans-create our programs and our campaigns. We want to make sure that we are using the cultural nuances from the community and that what we're trying hard to truly understand the different, you insights and holidays and traditions. So it's not only about the language, but understanding the cultural values."

The brand creates all of its PR in both English and Spanish.

"Obviously the Spanish language is integrated in everything we do — our website, our app, our campaigns, our messaging," he said. "Even when we reach out to media, we reach out in both languages. So it's really important for us to meet the consumer where the consumer is at, because a lot of the Hispanic consumers also may not necessarily speak Spanish, but consume news in Spanish."

To learn more about Peter Piper's community involvement, listen to the podcast in its entirety.