エピソード

  • What If Your HealthTech Marketing Problem Isn’t Visibility but Confusion with Saul Marquez

    What If Your HealthTech Marketing Problem Isn’t Visibility but Confusion with Saul Marquez
    2026/04/08
    Most founders think they need more marketing.More conferences.More ads.More visibility.But the real problem?Most companies still can’t clearly explain what they do.In this episode, I sat down with Saul Marquez, founder of Outcomes Rocket, to break down a simple framework founders can use to turn marketing chaos into a clear go-to-market strategy.We also discuss why Account-Based Marketing (ABM) is one of the highest ROI strategies in healthcare and why the right relationship can change the trajectory of your company.In this episode, you’ll learn:✅ Why founders get overwhelmed by too many marketing tactics✅ The real reason most healthcare marketing fails (hint: messaging clarity)✅ The difference between Owned, Earned, and Paid marketing channels✅ Why you should validate messaging before spending money on ads✅ How Account-Based Marketing (ABM) helps close high-value healthcare deals✅ Simple ways founders can build repeatable marketing systemsRelated Episodes You’ll LoveHow Smart Founders Raise Capital Without a Final Product - This conversation explores how founders build credibility, ecosystem relationships, and investor trust—even before they have a finished product—highlighting how strategic positioning and messaging often matter more than visibility alone.Apple Podcasts: 👉 https://podcasts.apple.com/us/podcast/how-smart-founders-raise-capital-without-a-final/id1520028468?i=1000742930120 11 Innovative FemTech Solutions Set to Transform Women’s Health - This episode highlights how emerging healthtech innovators differentiate themselves through clear value propositions and targeted solutions, reinforcing the importance of positioning and messaging discussed in the Saul Marquez interview.Spotify: 👉 https://open.spotify.com/episode/4XjocpXfgrYl2QJXlagRdb?si=f212ce25cb954626 Your Tech Isn’t Failing—Your Compliance Strategy Is - This episode explores why many healthcare innovations struggle not because the technology is weak, but because founders fail to align strategy, messaging, and workflow integration with how healthcare systems actually operate—echoing the same theme discussed with Saul Marquez that clarity and strategic alignment drive adoption more than visibility alone.YouTube: 👉 https://youtu.be/wYRzKbpDPLg Want help figuring out your first C-suite hire?Join the PulsePoint Path Boardroom or apply as one of our advisors who we place into trusted portfolio companies. It's designed for HealthTech and digital health founders between Seed and Series A who want to hire smart and scale faster.Here are 3 ways we can support you right now:1️⃣ Get a 360° Strategy from a Board That Sees What You Can’tStill piecing advice together from part-time advisors who barely have time to talk?Our Boardroom program gives you direct access to a 12-seat integrated advisory board—designed to find the blind spots in your funding, contracts, and margin strategy.This isn’t another Slack chat or once-a-month call. It’s a full diagnostic and action plan you can’t afford to miss.👉 PulsePointPath.com/Apply2️⃣ Turn Your Pitch into a Funding MagnetYour pitch isn’t a presentation—it’s a conversion tool. Send us your deck and get a persuasive rewrite that speaks to what investors actually fund.👉 PitchToYes.com3️⃣ Be a Featured Guest Apply to speak on our top 100-ranked entrepreneurship podcast, Provider's Edge. Have traction and a story to share?Apply to join us: 👉 PulsePointPath.com/Call-Sabrina
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    30 分
  • What Most Founders Don’t Expect About Biotech with Mehek Bapna

    What Most Founders Don’t Expect About Biotech with Mehek Bapna
    2026/04/01
    Building in healthcare is never easy, but building biotech, at 23, in women’s health?That’s a different level of resilience.In this episode of Provider’s Edge, Sabrina sits down with Mehek Bapna, an NIH-funded clinical researcher and women’s health founder who is rethinking what contraception could look like for the next generation.This conversation goes far beyond science.It’s about long timelines, credibility, tradeoffs, and how founders stay grounded when the path ahead is anything but predictable.If you’ve ever questioned whether the long road is worth it, this episode is for you.What You’ll Learn in This Episode: ✅ Why lived experience can be a strategic advantage—not a liability—in healthcare innovation ✅ How founders decide to take on long regulatory runways (and stay sane doing it) ✅ What current market signals are telling us about dissatisfaction with existing women’s health solutions ✅ How to think about choice, tradeoffs, and real-world adoption, not just clinical success ✅ Why resilience isn’t about pushing harder—it’s about building the right foundation and team ✅ Lessons from pitch competitions, losses, and refining your message when investors only give you minutesRelated Episodes You’ll LoveHow Do the Best FemTech Startup Pitches Win Investors? - Six women founders delivered real 2-minute pitches and demonstrated how to communicate regulatory strategy, traction, and investor-ready positioning essential if you’re pitching long-lead biotech solutions.👉 Apple Podcasts: https://podcasts.apple.com/us/podcast/how-do-the-best-femtech-startup-pitches-win-investors/id1853924954?i=1000737299642 Why Founders Fail When They Ignore This - Focuses on founder sustainability and why alignment and intentional leadership matter — a foundational lesson for founders navigating long runways and credibility deficits.👉 Spotify: https://open.spotify.com/episode/5EU1BrCt5k4gTcDGUMdEUi?si=8931ceef056943d3 How to Build AI Clinicians Trust and Teams Stick - Explores how founders earn clinical trust and build solutions that fit complex workflows — mirroring the credibility and adoption challenges Mehek discussed.👉 YouTube: https://youtu.be/99UVT3UxZO8 Want help figuring out your first C-suite hire?Join the PulsePoint Path Boardroom or apply as one of our advisors who we place into trusted portfolio companies.It's designed for HealthTech and digital health founders between Seed and Series A who want to hire smart and scale faster.Here are 3 ways we can support you right now:1️⃣ Get a 360° Strategy from a Board That Sees What You Can’tStill piecing advice together from part-time advisors who barely have time to talk?Our Boardroom program gives you direct access to a 12-seat integrated advisory board—designed to find the blind spots in your funding, contracts, and margin strategy.This isn’t another Slack chat or once-a-month call.It’s a full diagnostic and action plan you can’t afford to miss.👉 PulsePointPath.com/Apply2️⃣ Turn Your Pitch into a Funding MagnetYour pitch isn’t a presentation—it’s a conversion tool.Send us your deck and get a persuasive rewrite that speaks to what investors actually fund.👉 PitchToYes.comBe a Featured Guest on our top 100 ranked entrepreneurship podcast, Provider's Edge.Have traction and a story to share?Apply to join us: 👉 PulsePointPath.com/Call-Sabrina
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    28 分
  • Why Great HealthTech Innovations Fail Before Reaching Hospitals with Tony Paquin

    Why Great HealthTech Innovations Fail Before Reaching Hospitals with Tony Paquin
    2026/03/25
    Breaking into healthcare systems is one of the biggest challenges for founders building in digital health, medical devices, and healthcare innovation.In this episode, Dr. Sabrina Runbeck sits down with Tony Paquin, healthcare technology entrepreneur and co-founder of iRemedy Healthcare, to discuss the realities behind bringing new products into hospital systems.Tony shares insights from over 30 years of experience in healthcare supply chains and hospital operations, including working with hundreds of hospital systems and thousands of healthcare providers nationwide.Together they explore why many promising healthcare startups struggle to gain adoption—and how founders can build the right strategy to move from innovation to real-world impact.From understanding hospital decision-makers to building the right partnerships, this conversation reveals the critical steps founders must take to successfully navigate the healthcare ecosystem.In This Episode, You’ll Learn• Why hospitals want innovation—but only adopt proven solutions• Who actually makes decisions when hospitals adopt new technology• Why many healthcare startups struggle with distribution and operational readiness• The importance of securing your first hospital champion• How healthcare ecosystems and partnerships accelerate startup adoptionCheck out ‘The End of Us,’ our CEO Tony Paquin’s new book, and join the movement on securing America’s healthcare supply chain. Now available on Amazon.Tony’s Twitter and LinkedInOur Podcast Related Episodes You’ll LoveWhy Investors Don’t Pick the Best Pitch - Explores why strong healthcare startups still get overlooked by investors and partners, highlighting how perception, positioning, and strategic communication influence decision-making in healthcare innovation ecosystems.Apple Podcasts: 👉 https://podcasts.apple.com/us/podcast/why-investors-dont-pick-the-best-pitch-with/id1520028468?i=1000751682087 Do You Need to Go Viral to Grow - Discusses why visibility and social media traction do not necessarily translate into real healthcare adoption, emphasizing the importance of credibility, category leadership, and strategic market positioning for founders.Spotify: 👉 https://open.spotify.com/episode/2BFAEEd7YxACTaMDYPi4XQ?si=hsaQOSH9TA2xH1k-FDTpkA How AgeTech Startups Win Hospital Trust With Wound-Care Pilots - Examines how healthtech companies build trust with hospital systems through pilot programs and clinical validation, showing how early adoption and real-world outcomes help startups gain credibility inside healthcare organizations.YouTube: 👉 https://youtu.be/RgCZAGh4KbE Want help figuring out your first C-suite hire?Join the PulsePoint Path Boardroom or apply as one of our advisors who we place into trusted portfolio companies. It's designed for HealthTech and digital health founders between Seed and Series A who want to hire smart and scale faster.Here are 3 ways we can support you right now:1️⃣ Get a 360° Strategy from a Board That Sees What You Can’tStill piecing advice together from part-time advisors who barely have time to talk? Our Boardroom program gives you direct access to a 12-seat integrated advisory board—designed to find the blind spots in your funding, contracts, and margin strategy.This isn’t another Slack chat or once-a-month call. It’s a full diagnostic and action plan you can’t afford to miss.👉 PulsePointPath.com/Apply2️⃣ Turn Your Pitch into a Funding MagnetYour pitch isn’t a presentation—it’s a conversion tool. Send us your deck and get a persuasive rewrite that speaks to what investors actually fund.👉 PitchToYes.com3️⃣ Be a Featured Guest Apply to speak on our top 100-ranked entrepreneurship podcast, Provider's Edge. Have traction and a story to share? Apply to join us: 👉 PulsePointPath.com/Call-Sabrina
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    30 分
  • What Makes FemTech Investors Lose Interest Fast with Keara Sauber

    What Makes FemTech Investors Lose Interest Fast with Keara Sauber
    2026/03/18
    Most founders think fundraising is about volume—more decks, more meetings, more follow-ups.It’s not.In this episode, Sabrina sits down with Keara Sauber, a seasoned femtech CEO, board member, and venture investor who has helped raise and deploy hundreds of millions of dollars, to discuss why so many founders are unknowingly disqualifying themselves before investors ever lean in.This is a candid, behind-the-scenes conversation about what investors actually look for, and why clarity, structure, and leadership alignment matter more than hype.If you’ve ever felt like you’re doing everything “right” but still not getting traction, this episode will reframe how you approach capital—fast.In this episode, you’ll learn:Why sending more pitch decks often creates less investor interestWhat investors filter for in the first 30 seconds and why most founders miss itHow brand, positioning, and storytelling directly impact fundabilityThe three leadership roles every scalable company must have and what happens when one is missingWhy unrealistic projections erode trust faster than slow growthHow capital readiness is about discipline, not desperationRelated Episodes You’ll LoveWho Are the Founders That Win Investor Trust Fast? - Three active investors reveal the exact green flags that make them lean in and the subtle red flags that make them say “no” before you even finish your deck.Apple Podcasts: 👉 https://podcasts.apple.com/us/podcast/e173-who-are-the-founders-that-win-investor-trust-fast/id1853924954?i=1000737299643 What Traction Signals Investors Say Yes To - This episode dissects the actual traction signals VCs care about and why the “wrong” metrics make founders feel like they’re doing everything right — yet still get passed over.Spotify: 👉 https://open.spotify.com/episode/4gZCoRJMQbElooxrPBUPX2?si=4cc7e0b699d94863 Why Investors Don’t “Get” Your Pitch — And How to Fix It - A founder-to-VC communications expert breaks down why founders think their pitch lands — but investors hear confusion — and how to fix that first 60 seconds.YouTube: 👉 https://youtu.be/4lbLtfjk14A Want help figuring out your first C-suite hire?Join the PulsePoint Path Boardroom or apply as one of our advisors who we place into trusted portfolio companies. It's designed for HealthTech and digital health founders between Seed and Series A who want to hire smart and scale faster.Here are 3 ways we can support you right now:1️⃣ Get a 360° Strategy from a Board That Sees What You Can’tStill piecing advice together from part-time advisors who barely have time to talk? Our Boardroom program gives you direct access to a 12-seat integrated advisory board—designed to find the blind spots in your funding, contracts, and margin strategy.This isn’t another Slack chat or once-a-month call. It’s a full diagnostic and action plan you can’t afford to miss.👉 PulsePointPath.com/Apply2️⃣ Turn Your Pitch into a Funding MagnetYour pitch isn’t a presentation—it’s a conversion tool. Send us your deck and get a persuasive rewrite that speaks to what investors actually fund.👉 PitchToYes.comBe a Featured Guest on our top 100-ranked entrepreneurship podcast, Provider's Edge. Have traction and a story to share? Apply to join us: 👉 PulsePointPath.com/Call-Sabrina
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    46 分
  • Are You Slowing Your Own Company Down? with Joe McClung

    Are You Slowing Your Own Company Down? with Joe McClung
    2026/03/11
    Most founders don’t stall because their idea isn’t good.They stall because they wait too long to stop doing everything themselves.In this episode of Provider’s Edge, I sat down with Joe McClung, an experienced executive and strategic operator, to talk about the real cost of being the smartest person in the room and why the right “who” can change the entire trajectory of a company.We unpack what actually happens behind the scenes when founders delay hiring, make rushed executive decisions, or believe hustle will carry them through the next stage of growth.This isn’t theory. This is what shows up in missed raises, delayed launches, and burned-out leadership teams.🎯 In This Episode, You’ll Learn:Why founders often become the single point of failure without realizing itHow the right hire can compress timelines by months, not weeksThe hidden cost of bad hires—and why it’s rarely just financialWhy “we’ll fix it after the raise” is one of the most dangerous founder mindsetsHow clarity in roles and expectations outperforms charisma every timeWhen leadership needs to shift from hustle to intentional designRelated Episodes You’ll LoveBusy or Scaling? The Founder Habit That Sabotages Real Growth - Explores how chronic “busy work” and chaos masquerade as growth, and why founders must shift from doing everything to building real support systems and sustainable scale.Apple Podcasts: 👉 https://podcasts.apple.com/us/podcast/busy-or-scaling-the-founder-habit-that-sabotages-real/id1520028468?i=1000717593525Why Founders Fail When They Ignore This - Discusses the hidden cost of “doing it all” and how leadership clarity and boundaries—not hustle—unlock sustainable growth and purpose-driven scale.Spotify: 👉 https://open.spotify.com/episode/5EU1BrCt5k4gTcDGUMdEUi?si=aba9a273ceb24730 Who Are the Founders That Win Investor Trust Fast? - Breaks down what behaviors and leadership traits investors see as “fundable,” including narrative clarity, team readiness, and confidence in delegation—key complements to effective hiring.YouTube: 👉 https://youtu.be/tATJAqIgW40 Want help figuring out your first C-suite hire?Join the PulsePoint Path Boardroom or apply as one of our advisors who we place into trusted portfolio companies. It's designed for HealthTech and digital health founders between Seed and Series A who want to hire smart and scale faster.Here are 3 ways we can support you right now:1️⃣ Get a 360° Strategy from a Board That Sees What You Can’tStill piecing advice together from part-time advisors who barely have time to talk?Our Boardroom program gives you direct access to a 12-seat integrated advisory board—designed to find the blind spots in your funding, contracts, and margin strategy.This isn’t another Slack chat or once-a-month call. It’s a full diagnostic and action plan you can’t afford to miss.👉 PulsePointPath.com/Apply2️⃣ Turn Your Pitch into a Funding MagnetYour pitch isn’t a presentation—it’s a conversion tool. Send us your deck and get a persuasive rewrite that speaks to what investors actually fund.👉 PitchToYes.com3️⃣ Be a Featured Guest Apply to speak on our top 100-ranked entrepreneurship podcast, Provider's Edge. Have traction and a story to share?Apply to join us: 👉 PulsePointPath.com/Call-Sabrina
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    31 分
  • Are You Raising the Right Money or Just Any Money? with Nathaan Demers

    Are You Raising the Right Money or Just Any Money? with Nathaan Demers
    2026/03/04
    Most founders don’t fail because their product is bad.They fail because they said yes to the wrong money.In this episode of Health Tech Growth, I sat down with Nathaan Demers, Principal Investor at HopeLab, to talk about what’s really happening behind closed doors in today’s fundraising market—and what founders need to stop doing if they want to build companies that actually last.This wasn’t a “how to pitch better” conversation.It was a real one about alignment, transparency, and why realistic growth is not playing small.In this episode, you’ll learn:Why investor expectations have shifted and how founders should adapt without overpromisingHow chasing misaligned capital quietly erodes trust, culture, and missionWhat “realistic pipelines” actually look like in healthcare (and why optimism alone backfires)Why saying no to the wrong investor is sometimes the most strategic moveHow lived experience, diversity, and equity lead to stronger products and better outcomesWhy resilience and self-empathy matter more than speed in today’s funding climateRelated Episodes You’ll LoveWhy Investors Don’t Trust Your Numbers and How to Fix It - Emily breaks down why vague financials and unclear revenue structures stunt growth and investor confidence—and how founders can become more fundable by driving visibility and clarity into their numbers.👉 Apple Podcasts: https://podcasts.apple.com/us/podcast/why-investors-dont-trust-your-numbers-and-how-to-fix/id1520028468?i=1000746224264 Why Do So Many HealthTech Startups Stall After Early Traction - Dirk unpacks the unseen forces that halt startup momentum—even with real demand—emphasizing patience, leadership evolution, and systemic understanding in capital-intensive healthcare sectors.👉 Spotify: https://open.spotify.com/episode/3zkUrBRxD0FDGgoemKgFKr?si=ca4e6119c2824b7e Why Sports & Health Tech Founders Miss Their Next Round - Thomas reveals what separates startups that secure venture funding from those that don’t—highlighting team readiness, scalability criteria, and strategic alignment with investor expectations.👉 YouTube: https://youtu.be/cFPHf-qNvuc Want help figuring out your first C-suite hire?Join the PulsePoint Path Boardroom or apply as one of our advisors who we place into trusted portfolio companies. It's designed for HealthTech and digital health founders between Seed and Series A who want to hire smart and scale faster.Here are 3 ways we can support you right now:1️⃣ Get a 360° Strategy from a Board That Sees What You Can’tStill piecing advice together from part-time advisors who barely have time to talk? Our Boardroom program gives you direct access to a 12-seat integrated advisory board—designed to find the blind spots in your funding, contracts, and margin strategy.This isn’t another Slack chat or once-a-month call. It’s a full diagnostic and action plan you can’t afford to miss.👉 PulsePointPath.com/Apply2️⃣ Turn Your Pitch into a Funding MagnetYour pitch isn’t a presentation—it’s a conversion tool. Send us your deck and get a persuasive rewrite that speaks to what investors actually fund.👉 PitchToYes.com🎤 Be a Featured Guest on our top 100 ranked entrepreneurship podcast, Provider's Edge. Have traction and a story to share? Apply to join us: PulsePointPath.com/Call-Sabrina
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    31 分
  • Why Investors Don’t Pick the Best Pitch with Christian Hansen

    Why Investors Don’t Pick the Best Pitch with Christian Hansen
    2026/02/25

    Let’s be real—founders don’t get passed over because their startup isn’t good enough.


    They get passed over because they’re forgettable.


    In this episode, I sat down with bestselling author and influence strategist Christian Hansen, founder of TheChristianHansen.com and TopCollegeGuru.com, and we exposed one of the biggest traps founders fall into: thinking their skills speak for themselves.


    They don’t.


    But with the right language, perception shift, and brain-based strategy, you can stand out and win the “yes” before you even leave the room.


    In this episode, you’ll discover:


    🔶 Why trying to “connect” over common interests can backfire

    🔶 The brain science behind how people make decisions (hint: it’s emotional, not logical)

    🔶 How to shift your language so investors and partners perceive you as strategic

    🔶 Why being seen as a thinker is 50x more valuable than being seen as skilled

    🔶 How to build a founding team with the right balance of vision, action, and structure

    🔶 The five levels of value that drive meaningful partnerships and sustainable growth


    Related Episodes You’ll Love


    • Why Investors Don’t “Get” Your Pitch — And How to Fix It - A deep, founder-focused breakdown of why even credible teams and solutions fail to land investor interest, and practical ways to communicate value clearly and compellingly.


    • Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/e148-why-investors-dont-get-your-pitch-and-how-to-fix/id1520028468?i=1000701186098


    • Why Investors Hesitate Before Saying Yes in Femtech - Focuses on how founders can move from interest to genuine investment by shaping narratives and strategic positioning that resonate with funders — aligned with the psychological cues discussed in your interview.


    • Listen on Spotify: 👉 https://open.spotify.com/episode/3Jyco2yWhQpEWs43lsqpkO?si=d14e28fbc91f402e


    • Why Most AI Startups Fail | Real Talk with Investors from US, EU, LATAM & MENA - Pulls back the curtain on investors’ real expectations in a crowded funding landscape — including why strong tech alone isn’t enough if founders don’t build trust and precise positioning.


    • Watch on YouTube: 👉 https://youtu.be/hAXfK3bVzPU


    Want to Keep Growing Without Losing Clients?


    Here are 3 ways we can help you today:


    Be a Featured Guest on the Provider’s Edge


    Have traction and a story to share? Apply to join us on the show: 👉 PulsePointPath.com/Call-Sabrina


    Make Your Pitch Investor-Ready


    Send us your draft and let me rewrite it so it becomes a funding magnet 👉 PitchToYes.com


    Get in Front of Investors Who Already Want What You’ve Built

    Apply for a contestant spot at 👉 PulsePointPath.com/Pitch-Application and pitch to active investors and decision-makers in your niche.
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    32 分
  • When Investors Say “Team Risk,” This Is What They Mean with Cheryl Beninga

    When Investors Say “Team Risk,” This Is What They Mean with Cheryl Beninga
    2026/02/19
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    38 分