『Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy』のカバーアート

Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy

Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy

著者： Fexingo
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Lucas and Luna examine the evolving dynamics of earned media in an era of fragmented attention. Each episode dissects a real-world PR campaign—from a startup's product launch to a multinational's crisis response—using original press releases, media coverage data, and journalist feedback. Lucas, drawing on his background as a former business reporter, interrogates the news value of each pitch, while Luna, with her agency-side experience, challenges assumptions about audience targeting and message discipline. Together they walk through the full arc of a public-relations effort: identifying the right beat reporters, crafting a narrative that survives the first paragraph, managing the asymmetry between what a company wants to say and what a journalist will publish, and measuring outcomes beyond clip counts. They avoid PR platitudes and instead focus on specific tactics like embargo strategies, byline placement, and the signal-to-noise ratio in a crowded inbox. For anyone who has ever wondered why a story lands or dies—whether you are a communications professional, a founder managing your own narrative, or a journalist on the receiving end—this show offers a clear-eyed, unsentimental look at how earned media actually works. What separates a pitch that gets a callback from one that gets deleted without a read? #PublicRelations #MediaOutreach #EarnedMedia #PRStrategy #MediaRelations #PressRelease #CrisisCommunications #Journalism #Storytelling #BrandReputation #Marketing #FexingoBusiness #BusinessPodcast #Podcast #Communications #PRTips #MediaTraining #ContentMarketing Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. 経済学
エピソード
  • How a PR Team Pitched 100 Journalists and Got Zero Replies

    How a PR Team Pitched 100 Journalists and Got Zero Replies
    2026/06/08
    In this episode of Public Relations with Fexingo, Lucas and Luna dissect a common PR nightmare: the pitch that goes absolutely nowhere. They walk through a real case from early 2026, where a fintech startup sent 100 customised pitches to journalists covering banking and payments—and got zero replies. Lucas breaks down the three structural reasons why it failed: the journalists' inbox overload, the lack of a genuine news hook, and the mismatch between timing and beat. Luna pushes back on the idea that personalisation alone is enough, and together they explore what actually works: building relationships before you need them, offering exclusive data, and thinking like an editor. They also touch on the growing role of AI in pitch filtering and how some reporters now use auto-reply systems to screen cold emails. This is a tactical, no-fluff episode for anyone who has ever hit send and heard only silence. #PRPitching #MediaOutreach #EarnedMedia #ColdEmail #JournalistRelationships #PRStrategy #MediaRelations #PitchFail #PRTips #Communications #Marketing #FintechPR #StartupPR #PressCoverage #PRMetrics #BusinessPodcast #FexingoBusiness #PublicRelationsWithFexingo Keep every episode free: buymeacoffee.com/fexingo
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    9 分
  • How a Media Database Tracks Journalists Moves for Better Pitches

    How a Media Database Tracks Journalists Moves for Better Pitches
    2026/06/08
    In this episode, Lucas and Luna explore how PR teams use journalist tracking databases like Muck Rack and Cision to monitor reporter moves and tailor pitches. They examine a real-world case: how a tech startup secured TechCrunch coverage by noticing a journalist had just switched beats. The hosts discuss the shift from mass email blasts to targeted outreach, the ethics of monitoring, and why a journalist's recent byline is often more valuable than their beat. With specific tips on using Twitter lists and Google Alerts, this episode offers actionable advice for PR pros looking to improve their pitch success rate without expensive tools. #JournalistTracking #MuckRack #Cision #PRTools #MediaMonitoring #PitchStrategy #EarnedMedia #TechCrunch #JournalistMoves #PRTips #MarketingStrategy #MediaRelations #GoogleAlerts #TwitterLists #PRDatabase #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo
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    9 分
  • How a Crisis Simulation Revealed a PR Teams Blind Spots

    How a Crisis Simulation Revealed a PR Teams Blind Spots
    2026/06/07
    In this episode of Public Relations with Fexingo, Lucas and Luna dive into the power of crisis simulations for PR teams. They explore a case study from a mid-sized tech company that ran a tabletop exercise simulating a data breach. The simulation exposed critical gaps in their media response protocol—like a 45-minute delay in getting executive approval for a press statement. Lucas explains how the team used those findings to script holding statements, pre-approve decision trees, and reduce response time to under 10 minutes. Luna highlights why most companies only plan for a 'best-case crisis' and how role-playing with real journalists changes the outcome. They also discuss how to run a low-budget simulation using just a conference room, a timer, and a fake news alert. If you've ever wondered whether your PR team is truly ready for a worst-case scenario, this episode gives you a concrete framework to find out. #CrisisSimulation #PRBlindSpots #MediaResponse #TabletopExercise #DataBreach #HoldingStatement #CrisisCommunications #PRTraining #MediaTraining #ReputationManagement #IncidentResponse #PRStrategy #Marketing #Business #FexingoBusiness #BusinessPodcast #PublicRelations #EarnedMedia Keep every episode free: buymeacoffee.com/fexingo
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    10 分
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