エピソード

  • How a PR Team Pitched 100 Journalists and Got Zero Replies

    How a PR Team Pitched 100 Journalists and Got Zero Replies
    2026/06/08
    In this episode of Public Relations with Fexingo, Lucas and Luna dissect a common PR nightmare: the pitch that goes absolutely nowhere. They walk through a real case from early 2026, where a fintech startup sent 100 customised pitches to journalists covering banking and payments—and got zero replies. Lucas breaks down the three structural reasons why it failed: the journalists' inbox overload, the lack of a genuine news hook, and the mismatch between timing and beat. Luna pushes back on the idea that personalisation alone is enough, and together they explore what actually works: building relationships before you need them, offering exclusive data, and thinking like an editor. They also touch on the growing role of AI in pitch filtering and how some reporters now use auto-reply systems to screen cold emails. This is a tactical, no-fluff episode for anyone who has ever hit send and heard only silence. #PRPitching #MediaOutreach #EarnedMedia #ColdEmail #JournalistRelationships #PRStrategy #MediaRelations #PitchFail #PRTips #Communications #Marketing #FintechPR #StartupPR #PressCoverage #PRMetrics #BusinessPodcast #FexingoBusiness #PublicRelationsWithFexingo Keep every episode free: buymeacoffee.com/fexingo
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    9 分
  • How a Media Database Tracks Journalists Moves for Better Pitches

    How a Media Database Tracks Journalists Moves for Better Pitches
    2026/06/08
    In this episode, Lucas and Luna explore how PR teams use journalist tracking databases like Muck Rack and Cision to monitor reporter moves and tailor pitches. They examine a real-world case: how a tech startup secured TechCrunch coverage by noticing a journalist had just switched beats. The hosts discuss the shift from mass email blasts to targeted outreach, the ethics of monitoring, and why a journalist's recent byline is often more valuable than their beat. With specific tips on using Twitter lists and Google Alerts, this episode offers actionable advice for PR pros looking to improve their pitch success rate without expensive tools. #JournalistTracking #MuckRack #Cision #PRTools #MediaMonitoring #PitchStrategy #EarnedMedia #TechCrunch #JournalistMoves #PRTips #MarketingStrategy #MediaRelations #GoogleAlerts #TwitterLists #PRDatabase #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo
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    9 分
  • How a Crisis Simulation Revealed a PR Teams Blind Spots

    How a Crisis Simulation Revealed a PR Teams Blind Spots
    2026/06/07
    In this episode of Public Relations with Fexingo, Lucas and Luna dive into the power of crisis simulations for PR teams. They explore a case study from a mid-sized tech company that ran a tabletop exercise simulating a data breach. The simulation exposed critical gaps in their media response protocol—like a 45-minute delay in getting executive approval for a press statement. Lucas explains how the team used those findings to script holding statements, pre-approve decision trees, and reduce response time to under 10 minutes. Luna highlights why most companies only plan for a 'best-case crisis' and how role-playing with real journalists changes the outcome. They also discuss how to run a low-budget simulation using just a conference room, a timer, and a fake news alert. If you've ever wondered whether your PR team is truly ready for a worst-case scenario, this episode gives you a concrete framework to find out. #CrisisSimulation #PRBlindSpots #MediaResponse #TabletopExercise #DataBreach #HoldingStatement #CrisisCommunications #PRTraining #MediaTraining #ReputationManagement #IncidentResponse #PRStrategy #Marketing #Business #FexingoBusiness #BusinessPodcast #PublicRelations #EarnedMedia Keep every episode free: buymeacoffee.com/fexingo
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    10 分
  • How a Newsletter Subscriber List Became a PR Machine

    How a Newsletter Subscriber List Became a PR Machine
    2026/06/07
    In this episode of Public Relations with Fexingo, Lucas and Luna dive into the story of a direct-to-consumer mattress brand that turned its email subscriber list into a PR asset. By inviting 200 loyal customers to test a new product before launch and share their unfiltered opinions on social media, the company generated 47 media mentions in the first week — including a segment on a major morning show. Lucas breaks down the strategy: why journalists trust user-generated narratives more than press releases, how the brand segmented its list for maximum impact, and the specific metrics that made the campaign pitch-worthy. The hosts also discuss the ethical line between authentic testimonials and manufactured buzz, and how any brand with an email list of 500 or more can replicate the approach. Along the way, they touch on the importance of offering journalists real access to real people, not just polished executive quotes. Tune in for a tactical look at turning your quietest asset into your loudest megaphone. #PR #PublicRelations #Marketing #EmailMarketing #NewsletterStrategy #EarnedMedia #UserGeneratedContent #CustomerAdvocacy #BrandStorytelling #MediaOutreach #DirectToConsumer #MattressBrand #MorningShow #JournalistRelations #CampaignMetrics #FexingoBusiness #BusinessPodcast #PRStrategy Keep every episode free: buymeacoffee.com/fexingo
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    6 分
  • How One PR Agency Tracks Journalist Moves for Better Pitches

    How One PR Agency Tracks Journalist Moves for Better Pitches
    2026/06/06
    In this episode, Lucas and Luna dig into the nuts and bolts of media monitoring—specifically, how one mid-size PR agency uses a simple but powerful spreadsheet to track journalist job changes, beat shifts, and contact updates. They walk through a real example: when the lead tech reporter at The Wall Street Journal moved to The New York Times, the agency had a 24-hour window to update their outreach list before competitors caught on. They also discuss the difference between database tools like Muck Rack and genuinely relationship-driven tracking, and why the highest-response-rate pitches come from knowing not just what a journalist covers, but what they covered three years ago. If you've ever wondered why some companies always seem to land the right media placement, this episode reveals the unglamorous secret: constant, systematic attention to where journalists are and what they care about right now. #PRStrategy #MediaRelations #JournalistTracking #EarnedMedia #MediaMonitoring #PitchingJournalists #MuckRack #BeatChanges #PRTools #MediaDatabase #JournalistMoves #PRTips #MediaOutreach #RelationshipPR #PRMetrics #MarketingPodcast #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    7 分
  • How a CEO Apology Video Saved a Brand

    How a CEO Apology Video Saved a Brand
    2026/06/06
    In this episode, Lucas and Luna dissect how a single CEO apology video turned a brewing PR disaster into a brand loyalty win. They look at the exact structure of the apology that worked: the first 15 seconds, the moment the CEO named the mistake, and the specific commitment to change. They discuss why most corporate apologies fail (too vague, too slow, too legal) and why this one succeeded — including the internal pushback the CEO faced before going public. Luna shares data from a 2025 Sprout Social study showing that 68 percent of consumers trust a brand more after a video apology than a written statement. Lucas breaks down the three-part formula: acknowledge, explain the fix, show the cost. No platitudes. No legalese. Real examples from a well-known outdoor retailer's recent supply chain crisis. The episode ends with a practical checklist listeners can apply to any brand apology. #CEOApology #CrisisPR #BrandTrust #VideoApology #PRStrategy #CorporateCommunication #SupplyChainCrisis #ReputationManagement #EarnedMedia #Marketing #Business #FexingoBusiness #BusinessPodcast #PRTips #BrandLoyalty #CrisisManagement #Transparency #PublicRelations Keep every episode free: buymeacoffee.com/fexingo
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    9 分
  • How a Climate Pledge Changed an Oil Company's Image

    How a Climate Pledge Changed an Oil Company's Image
    2026/06/05
    When a major oil company announced a net-zero emissions pledge in 2020, most journalists treated it as greenwashing. But Shell's 'Sky Scenario' — a detailed, third-party-verified roadmap showing how the company could reduce emissions across its entire product life cycle — changed the conversation. This episode breaks down how Shell's PR team used transparent data, independent verification, and a media rollout strategy that shifted coverage from skepticism to serious analysis. Lucas and Luna explore why journalists who initially dismissed the announcement ended up writing nuanced stories, and what any company can learn about pairing a bold claim with verifiable detail. They also discuss the risks of overpromising and how one misstep can undo years of trust-building. #Shell #ClimatePledge #NetZero #Greenwashing #EarnedMedia #PRStrategy #Transparency #MediaCoverage #EnergyTransition #CrisisCommunications #DataStorytelling #ThirdPartyVerification #Sustainability #CorporateReputation #JournalistRelations #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo
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    9 分
  • How a Fake Press Release Fooled Real Journalists

    How a Fake Press Release Fooled Real Journalists
    2026/06/05
    In this episode, Lucas and Luna examine the 2022 hoax press release that claimed Amazon was acquiring the food-delivery platform Deliveroo. The fabricated announcement, issued through a fake newswire and a convincing landing page, caused Deliveroo's stock to spike briefly before the hoax was exposed. They break down why journalists initially bit, how the PR industry responded, and what genuine communicators can learn about verification, source-checking, and building trust in an era of deepfakes. The conversation also touches on the broader implications for earned media credibility and the growing need for media literacy among publishers. #PRHoax #FakePressRelease #AmazonDeliveroo #JournalismEthics #EarnedMedia #MediaLiteracy #CrisisCommunications #PRStrategy #Marketing #Business #Trust #Verification #Deepfake #Newswire #StockManipulation #ReputationManagement #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    11 分