After only 5 years of being off the streets, Cale Forester has built himself a nearly $5M plumbing business. Founder of Maston’s plumbing and drain in Tulsa Oklahoma, his passion in the trades saved his life. Now, he’s building a business where young men who have no options, can find the same success and feeling he did.

Maston's Plumbing

Episode Sponsors

Pivotl - Click for a free business financial score!

Accounting and fractional CFO services built specifically for the trades

⁠My Method Ai⁠ - Ai Employees - Book a demo today!

⁠Cooper and Hunter - HVAC / Ductless Equipment

Podcast Links

Linktree

Crystal Williams is the founder of Lemon Seed Marketing, a branding and strategy agency built specifically for home service businesses. Raised in a multi-generation HVAC and plumbing family, she led marketing and expansion efforts for her family’s company, helping drive significant growth by aligning brand, customer experience, and operations. Today, she works with contractors across the country to turn first calls into long-term customers. Crystal also serves as secretary on the executive board of Women in HVACR.

Episode Sponsors

Pivotl - Home Service Accounting and CFO

My Method Ai - Ai Employees / Voice Agents

Cooper and Hunter - HVAC / Ductless Equipment

Podcast Links

https://linktr.ee/soiwasinthishousepodcast

The man, the myth, the legend...Joe Crisara... AKA Uncle Joe.
So what should we do?
Joe Crisara is a renowned service industry speaker, author, and pioneer.
Joe Crisara was once a struggling home service contractor with a failing business. He assumed the only way to create higher value was to work for a lower price. But when things looked most bleak, Joe had an aha! moment. Not only did it change his life – it skyrocketed his business. Today, Joe helps thousands of home service pros transform their customer service and sales through his “Pure Motive Service” approach.
This episode discusses the State of the Union in the HVAC sales industry as well as what the future looks like.

Thanks to my amazing sponsors:
MyMethod.ai/inthishouse - Virtual Employees
cooperandhunter.us - high quality HVAC products