Nelson Ashitiva walked away from a senior associate seat on the partner track of one of Kenya's most respected law firms. He had a pregnant wife, little financial security, and a growing conviction that there was a different way to build a business. A year later, during a Sunday sermon, a preacher stopped mid-message to pray over him with one sentence: God has called you to run with the big boys.
Today, Ashitiva Advocates LLP is one of the top ten law firms in Kenya. In this conversation, Matthew Rohrs sits down with Nelson to talk about the values that shaped the firm's culture and what he's learned about building a company that combines high standards with genuine care for people. They also explore how local entrepreneurs are helping reshape perceptions of risk and long-term investment opportunities across Africa.
KEY TAKEAWAYS:➡️ Why you don’t have to choose between high compassion and high standards➡️ What happened when 45 former colleagues, including people he had recently laid off, showed up unannounced at his office➡️ Why Nelson believes the risks in African markets are often misunderstood, and why those willing to look deeper may find extraordinary opportunities for long-term returns
TIMESTAMPS
00:00 - The conversation Sinapis serves
02:00 - Why his mother's question changed everything
07:00 - Leaving the partner track with no savings
13:00 - The Sunday a preacher prophesied over him
22:00 - The night the big boys learned his name
27:00 - Matthew 7:12 as operating doctrine
30:00 - 45 former colleagues, one surprise party
36:00 - Why firing well is an act of compassion
42:00 - What investors are missing about Africa
CONNECT:
Website: https://www.sinapis.org/
Matthew's LinkedIn: https://www.linkedin.com/in/matthew-rohrs-1692715/
Sinapis' LinkedIn: https://www.linkedin.com/school/sinapis-group/
Instagram: https://www.instagram.com/sinapisgroup/
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