When we talk about products, we’re really talking about people—their needs, their habits, and the experiences that become part of their everyday lives. In this SoDA Series LIVE session with Adobe, Luke Des Cotes, CEO of Metalab, will unpack what it takes to build digital products that not only work—but resonate. From shaping intuitive interfaces for category-defining brands to helping startups find product–market fit through design, Luke will share lessons from nearly two decades of building products that billions of people use every day.

Speeaker BIO

Luke Des Cotes is the CEO of Metalab. Since 2006, Metalab has helped some of the world’s coolest companies build products and services that are attractive, thoughtful, and enjoyable to use. To name a few: Slack, Coinbase, TED, Apple, Disney, and Google.

LINKS

Luke Des Cotes LinkedIN

METLAB WEBSITE

Slack Project - https://archive.metalab.com/projects/slack

"Referenced making the grid to break the grid" https://medium.com/subform/are-grid-systems-still-relevant-in-digital-407beb4128c1

"Referenced this code assist tool" https://www.anthropic.com/

Karin Fyhrie

HOST

Talin Wadsworth

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About Adobe: Adobe offers groundbreaking technology that empowers everyone, everywhere to imagine, create, and bring any digital experience to life. ⁠www.adobe.com⁠
About SoDA: SoDA is a global network of innovative digital agencies. ⁠www.sodaspeaks.com⁠
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Edited with Adobe Audition and Adobe Podcast: ⁠podcast.adobe.com⁠.

For more information please contact ⁠sodaserieslive@adobe.com⁠

When thinking about your own brand, or when you are at the beginning of a journey with a client, you must first understand what the definition of "brand" actually is. In our next SoDA Series LIVE session with Adobe, our special guest, Liz Stone, Co-Founder of OK Cool, will be discussing the many facets of brands and why being persuasive, patient, and having perseverance is critical to success. Among other relevant topics, we'll also cover important factors to consider when building and navigating client relationships and how brands should seize the opportunity to humanize their messaging to fit within the lives of their audience.

Speaker BIO

Liz Stone is the Co-Founder & CEO of OK COOL, strategic and creative partners to the world’s leading brands. Headquartered in London, New York, Melbourne and Toronto.

LINKS

Liz Stone LinkedIN

Co-founder, Jolyon Varley, also mentioned in the session: https://www.linkedin.com/in/jolyonvarley/

OK COOL - Website

OK COOL Trend Report

The article mentioned in interview - https://www.vogue.com/article/gen-z-broke-the-marketing-funnel

HOST

Talin Wadsworth

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About Adobe: Adobe offers groundbreaking technology that empowers everyone, everywhere to imagine, create, and bring any digital experience to life. ⁠www.adobe.com⁠
About SoDA: SoDA is a global network of innovative digital agencies. ⁠www.sodaspeaks.com⁠
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Edited with Adobe Audition and Adobe Podcast: ⁠podcast.adobe.com⁠.

For more information please contact ⁠sodaserieslive@adobe.com⁠

The power of telling a meaningful story that resonates with the user is what keeps Olga Uzhykova excited and engaged with the work she does at her digital agency, Noomo. As the Co-Founder and Design Director, she understands the importance of having a well-defined company purpose, the value in aligning a brand's story with their marketing efforts, and how to navigate the challenges that can erupt along your agency's journey. In our next SoDA Series Live session with Adobe, Olga will dive deep into these areas and will also discuss how craft and unique design solutions are becoming even more essential as AI continues to grow and influence the creative process.

Speaker BIO

Olga Uzhykova is an Award-winning Design Director and UI/UX design expert with 10 years of experience in design and management which enables her to put a strong business and management background to use while designing products, consulting clients, and managing design teams. Her passion is about helping her clients ranging from successful startups to well-known businesses as the Space Needle from Seattle develop and grow their businesses by creating and implementing professional design solutions. Her works are consistently featured by the best international and national design awards like Webby, Reddot, San Francisco Design Week, Awwwards, ADCE, CSS Design Award, ADCUA, Ukrainian Design the very best of.

LINKS

Olga Uzhykova LinkedIN

Noomo Agency

Article on Digital Storytelling - https://noomoagency.com/insights/the-power-of-digital-storytelling

HOST

Talin Wadsworth - LinkedIN

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About Adobe: Adobe offers groundbreaking technology that empowers everyone, everywhere to imagine, create, and bring any digital experience to life. ⁠www.adobe.com⁠
About SoDA: SoDA is a global network of innovative digital agencies. ⁠www.sodaspeaks.com⁠
__
Edited with Adobe Audition and Adobe Podcast: ⁠podcast.adobe.com⁠.

For more information please contact ⁠sodaserieslive@adobe.com⁠