『Software Spotlight』のカバーアート

Software Spotlight

Software Spotlight

著者: Software Oasis
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概要

Are you looking to stay ahead in the fast-paced world of B2B SaaS? Software Spotlight delivers weekly insights from the frontlines of software innovation. Join host Michael Bernzweig, founder of Software Oasis since 1998, as he brings you exclusive conversations with industry titans, innovative leaders, and game-changing executives in the SaaS space. Each episode unpacks winning strategies, emerging trends, and actionable insights you can implement immediately. From scaling your SaaS business to mastering digital transformation, discover the tactics that drive success in today's competitive landscape. Whether you're a founder, executive, or ambitious professional in the B2B SaaS world, this podcast delivers the strategic intelligence you need to thrive. Subscribe now to join our community of forward-thinking tech leaders and get weekly episodes packed with data-driven insights, expert analysis, and exclusive interviews that will transform your approach to B2B SaaS.© 2023 - 2025 Software Oasis, LLC マネジメント マネジメント・リーダーシップ リーダーシップ 経済学
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  • Serge Salager on Mastering SaaS Pricing and Building Visualping
    2026/05/15

    Introduction

    - Serge Salager's early fascination with software

    - Transition from chemical engineering to software

    - Importance of mastering SaaS pricing

    Interview

    - Serge's journey from engineer to software CEO

    - Challenges of switching to SaaS pricing

    - The role of timing and luck in entrepreneurship

    Presentation

    - The 10-5-20 pricing rule

    - Value perception versus cost-plus pricing

    - Quadrants of product complexity and pricing

    Panel Q&A

    - Audience questions from the Software Oasis AI Summit

    - Applying the 10-5-20 rule in practice

    - The impact of subscription models beyond software

    About Serge Salager

    Serge Salager is the founder and CEO of Visualping, with a background in chemical engineering and extensive experience in product management. He transitioned into the software industry mid-career, where he has become a thought leader in SaaS pricing strategies.

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    https://summit.softwareoasis.com/activate-offers/

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    https://experts.softwareoasis.com/expert-introductions

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    https://experts.softwareoasis.com/executive-networking-pass

    • Claim your complimentary event pass and attend live:

    https://bootcamps.softwareoasis.com/

    https://summit.softwareoasis.com/


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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    1 時間 14 分
  • Farnaz Ronaghi on Innovation and Learning at NovoEd
    2026/05/15

    Introduction

    - Farnaz's journey from Tehran to Stanford

    - The experiment that led to NovoEd

    - Catching the innovation bug at Stanford

    Interview

    - Challenges of starting NovoEd

    - Importance of inclusivity in innovation

    - Learning on the job as a founder

    Presentation

    - NovoEd's approach to employee development

    - Role of AI in learning platforms

    - Strategies for performance readiness

    Panel Q&A

    - Audience questions on AI and innovation

    - Insights on SaaS business models

    - Practical applications of learning strategies

    About Farnaz Ronaghi

    Farnaz Ronaghi is the co-founder and Chief Product & Technology Officer at NovoEd, an enterprise learning platform. With a background in software engineering and a PhD from Stanford, she has transformed academic research into impactful real-world solutions for Fortune 100 companies.

    • Ready to action this strategy?

    Connect with this expert now for a complimentary strategy consult or exclusive offer.

    https://summit.softwareoasis.com/activate-offers/

    (Claim Your Offer / Schedule Consultation)

    • Apply to Present at our Live Events as an expert

    https://experts.softwareoasis.com/expert-introductions

    • Get Your Networking Pass

    https://experts.softwareoasis.com/executive-networking-pass

    • Claim your complimentary event pass and attend live:

    https://bootcamps.softwareoasis.com/

    https://summit.softwareoasis.com/


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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    1 時間 16 分
  • Shlomi Beer: Tackling Fraud with ImpersonAlly
    2026/05/13

    Introduction

    - Shlomi Beer's personal story of online fraud

    - The founding of ImpersonAlly

    - Importance of tech-market dynamics

    Interview

    - Shlomi's background from Microsoft to startups

    - Challenges with fraudsters targeting the company

    - Insights into early client collaboration

    Presentation

    - How impersonated ads deceive users

    - Types of digital fraud and their impacts

    - Strategies for detecting and combating ad fraud

    Panel Q&A

    - Real audience questions from the Software Oasis AI Bootcamp

    - Practical advice for brand protection

    - Exploring AI's role in digital fraud

    About Shlomi Beer

    Shlomi Beer is the co-founder and CEO of ImpersonAlly, an AI platform that protects brands from digital fraud. With a background in computer science and experience at Microsoft, Shlomi transitioned into entrepreneurship, founding multiple successful startups.

    • Ready to action this strategy?

    Connect with this expert now for a complimentary strategy consult or exclusive offer.

    https://summit.softwareoasis.com/activate-offers/

    (Claim Your Offer / Schedule Consultation)

    • Apply to Present at our Live Events as an expert

    https://experts.softwareoasis.com/expert-introductions

    • Get Your Networking Pass

    https://experts.softwareoasis.com/executive-networking-pass

    • Claim your complimentary event pass and attend live:

    https://bootcamps.softwareoasis.com/

    https://summit.softwareoasis.com/


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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    1 時間 3 分
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