Introduction

- Serge Salager's early fascination with software

- Transition from chemical engineering to software

- Importance of mastering SaaS pricing

Interview

- Serge's journey from engineer to software CEO

- Challenges of switching to SaaS pricing

- The role of timing and luck in entrepreneurship

Presentation

- The 10-5-20 pricing rule

- Value perception versus cost-plus pricing

- Quadrants of product complexity and pricing

Panel Q&A

- Audience questions from the Software Oasis AI Summit

- Applying the 10-5-20 rule in practice

- The impact of subscription models beyond software

About Serge Salager

Serge Salager is the founder and CEO of Visualping, with a background in chemical engineering and extensive experience in product management. He transitioned into the software industry mid-career, where he has become a thought leader in SaaS pricing strategies.

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Introduction

- Farnaz's journey from Tehran to Stanford

- The experiment that led to NovoEd

- Catching the innovation bug at Stanford

Interview

- Challenges of starting NovoEd

- Importance of inclusivity in innovation

- Learning on the job as a founder

Presentation

- NovoEd's approach to employee development

- Role of AI in learning platforms

- Strategies for performance readiness

Panel Q&A

- Audience questions on AI and innovation

- Insights on SaaS business models

- Practical applications of learning strategies

About Farnaz Ronaghi

Farnaz Ronaghi is the co-founder and Chief Product & Technology Officer at NovoEd, an enterprise learning platform. With a background in software engineering and a PhD from Stanford, she has transformed academic research into impactful real-world solutions for Fortune 100 companies.

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Introduction

- Shlomi Beer's personal story of online fraud

- The founding of ImpersonAlly

- Importance of tech-market dynamics

Interview

- Shlomi's background from Microsoft to startups

- Challenges with fraudsters targeting the company

- Insights into early client collaboration

Presentation

- How impersonated ads deceive users

- Types of digital fraud and their impacts

- Strategies for detecting and combating ad fraud

Panel Q&A

- Real audience questions from the Software Oasis AI Bootcamp

- Practical advice for brand protection

- Exploring AI's role in digital fraud

About Shlomi Beer

Shlomi Beer is the co-founder and CEO of ImpersonAlly, an AI platform that protects brands from digital fraud. With a background in computer science and experience at Microsoft, Shlomi transitioned into entrepreneurship, founding multiple successful startups.

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Maxime Vermeir is the Vice President of AI Strategy at ABBYY, where he focuses on integrating AI into enterprise solutions and guiding the company's technological innovations. With a background in networking infrastructure and experience founding a startup in low-code, no-code app development, Maxime brings a unique perspective to the challenges and opportunities in AI.

• Introduction — Maxime Vermeir's journey from networking to AI strategy.
• Interview — The evolution of ABBYY and the role of Intelligent Document Processing.
• Presentation — How unstructured data challenges AI deployment.
• Panel Q&A — Audience questions on AI implementation and strategy.

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Harsha Mokkarala is the founder and CEO of ecue, a platform that uses AI-driven analytics to enhance executive decision-making. With a background in engineering and computer science, Harsha has extensive experience in scaling businesses and optimizing customer acquisition strategies.

### Show Notes

• [00:00] Introduction to Harsha Mokkarala and ecue
• [05:30] Harsha's early career and transition to entrepreneurship
• [12:45] The role of mentors in business success
• [20:00] Understanding customer acquisition costs
• [32:15] Calculating CAC accurately
• [45:00] Best practices for leveraging data in business
• [55:30] Live panel questions and audience insights

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Myles Harrison is the founder and principal consultant of PractiKai, a data and AI consultancy focused on delivering practical, high ROI AI solutions. With a background in big data and analytics, Myles has worked with leading firms like PwC and Accenture, and brings a wealth of experience to helping businesses navigate the complexities of AI.

Show Notes:

• [00:00] Introduction to Myles Harrison and PractiKai
• [05:00] Journey from freelancing to founding PractiKai
• [10:00] Discussing the hype vs reality in AI solutions
• [15:00] Practical applications of agentic AI
• [20:00] Human input in AI systems
• [25:00] Decision-making processes in AI
• [30:00] Challenges in implementing AI in organizations
• [35:00] Live Q&A Panel at Software Oasis event

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Kevin Shtofman is the Global Head of Alliances and Corporate Development at Cherre, a leading real estate data platform. With over 21 years in the industry, Kevin has driven innovation and strategic growth through pivotal roles in both large firms and startups. His expertise lies in building partnerships and leveraging technology to transform real estate management.

• 00:00 - Introduction to Kevin Shtofman and his role at Cherre
• 05:30 - Kevin's career journey from finance to PropTech
• 15:00 - The role of strategic partnerships in Cherre's growth
• 25:00 - Managing data complexities in real estate
• 35:00 - The impact of AI in real estate management
• 45:00 - Live audience Q&A at Software Oasis AI event

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Ross Guberman is the founder and CEO of BriefCatch, a software tool that enhances legal writing through AI. Initially a lawyer and legal writing trainer, Ross transitioned into tech, developing BriefCatch to automate his teachings for the legal industry. His insights into AI's role in legal tech are informed by years of experience working with top law firms and courts.

• 00:00 Introduction to Ross Guberman and BriefCatch
• 05:00 Ross's transition from law to tech
• 15:00 The role of AI in legal writing
• 25:00 Challenges with data security in AI
• 35:00 How BriefCatch gained trust from law firms
• 45:00 Live Q&A from the Software Oasis AI Summit

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