In this episode of Steady As She Rose, I’m joined by Alison Grass, also known as The Brand Witch, for a conversation that challenges everything you’ve been told about growing a brand online.

If you’ve been relying on content strategy, consistency, and “doing it right” but still feel like your brand isn’t landing the way it should, this episode will shift something for you.

We talk about what it really means to build a category-of-one brand, not by trying to stand out louder, but by getting anchored in your voice, your perspective, and your actual assignment. Because the truth is, the brands people remember aren’t built on perfectly executed strategies, they’re built on something deeper.

Alison breaks down how over-reliance on content systems can actually dilute your message, how to reconnect with your authentic voice, and why your brand becomes undeniable the moment you stop trying to fit inside what’s already working for everyone else.

This is a conversation about trusting yourself enough to lead, speak, and build from a place that can’t be replicated.

If you’ve been feeling the tension between “doing what works” and saying what’s actually true for you, this one will meet you right there.

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Connect with Alison:

Join her free community here!

Explore Algorithm Exorcism here to build a conscious, cult-worthy brand your audience can't stop obsessing over!

In this episode, we’re getting underneath the surface of “finding your voice” and looking at what actually blocks it.

Because this isn’t a visibility problem, or a strategy problem.

And it’s definitely not because you don’t have something powerful to say.

It’s subconscious.

I’m joined by subconscious rewiring expert Kristin Rivas, and we break down the deeper patterns that keep women stuck in self-censorship, overthinking, and playing it safe, even when they know they’re meant for more.

We talk about how these blocks show up in your body, your business, and your money, and why you can’t out-strategize something that’s happening beneath your awareness.

If you’ve ever felt like you’re holding back, filtering yourself, or not fully expressed in your content, your offers, or your leadership, this conversation will hit.

And more importantly, it will show you where to start shifting it.

Kristin has created a powerful free audio to help you begin clearing money blocks at the subconscious level.

You can access it here.

And if you’re ready for deeper, personalized support, she’s also offering a 1.5 hour breakthrough session where you can identify and clear the specific blocks keeping you stuck.

You can learn more about that here.

In this episode, we go deeper than surface-level expansion and break down what it actually means to become the woman who can hold more. We talk about the difference between trying to force growth and building the internal capacity to sustain it, both neurologically and energetically. This conversation explores why so many women say they want more money, visibility, and impact, yet still feel stretched, overwhelmed, or stuck at the same level. You’ll hear how your nervous system, identity, and patterns shape what you’re able to receive, and what it really takes to shift out of that. If you’ve been doing all the right things but not seeing the level of growth you know you’re available for, this episode will show you where the gap actually is and how to start closing it in a way that feels grounded, powerful, and sustainable.

If this conversation spoke to you and you’re ready to deepen this work, Gina is currently enrolling for her upcoming cohort of Bad B*tch HQ, where she guides you through the kind of subconscious and energetic rewiring we talked about in this episode. You can check it out and join here!

In this episode, Natalie breaks down the illusion that feminine energy in business means being soft, agreeable, or easy to digest, and calls out the deeper cost of playing nice in your messaging and leadership. She shares a personal story of being questioned for claiming her identity as a priestess, and how that moment forced her to stand in her truth instead of shrinking to fit expectations. This conversation moves into the real work: learning to trust your own voice over outside opinions, letting your message be honest before it’s polished, and recognizing that the moments that feel risky are often where your most aligned growth lives. If your content has been feeling flat, forced, or overly filtered, this episode will challenge you to stop diluting yourself and start building your business from truth first, with strategy as support, not the lead.

Welcome to Season 2 of Steady As She Rose — and we’re starting with the truth most women in business need to hear:

You don’t need to be more strategic.

You need to stop shrinking.

In this episode, Natalie (Priestess + Energetics Mentor) breaks down what it actually means to take up space in your business, your voice, and your visibility — and why so many women unconsciously hold themselves back online.

From censoring your message to waiting until you feel “ready,” this conversation calls out the subtle ways you disconnect from your power… and how to shift it.

Inside this episode, we dive into:

1. Why shrinking your voice feels safe — but slowly disconnects you from your power
2. The real reason your content might feel flat or misaligned
3. How to stop outsourcing your authority to coaches, algorithms, or validation
4. What “taking up space” actually looks like in your marketing and business
5. Why being fully seen will repel some people — and why that’s a good thing
6. The energetic side of visibility and how your nervous system impacts your growth

This episode is your invitation to stop performing, stop softening your truth, and start building your business from who you actually are.

Because visibility isn’t about posting more.

It’s about becoming the woman who is no longer afraid to be seen.

🎧 Tune in and step into your next level of leadership.

If you’ve ever felt the pressure to post every day, chase trends, or play the algorithm game just to stay visible, this episode is for you. In Steady As She Rose, Natalie breaks down why likes don’t pay the bills — connection does.

You’ll learn:

1. Why polished content can still feel flat (and what to do about it)
2. The difference between being “visible” and actually being seen
3. How chasing the algorithm silences your real voice
4. Simple shifts to reconnect to what you actually want to say, not just what you think you should post

This is your permission slip to unplug from performance and come home to your truth. Because at the end of the day, your clients don’t buy from the algorithm — they buy from you.

If your business looks good on paper but feels flat in your body, this episode is for you.

In How to Stop Following “Shoulds” and Start Following Desire, Priestess and Energetics Coach Natalie unpacks why strategy alone can’t sustain you if it isn’t fueled by genuine desire. When your calendar is full of things you “should” do, you mute your truth, dilute your energy, and end up building a business that drains you instead of lights you up.

Inside this conversation, you’ll discover:

1. Why hitting goals without desire leaves you uninspired and disconnected
2. The hidden cost of ignoring your cravings for money, intimacy, or freedom
3. How to reframe desire as divine instruction, not a distraction
4. Simple ways to bring creativity, color, and connection back into your work
5. How desire shifts your visibility from pressure to embodied power

Your desire is not “too much” — it’s the most holy, honest compass you have. The moment you stop outsourcing your goals and start honoring what you actually want, your business becomes a mirror of your soul.

Tune in now and learn how to move beyond “shoulds” into soul-led overflow.