In this episode of Steady As She Rose, I’m joined by Alison Grass, also known as The Brand Witch, for a conversation that challenges everything you’ve been told about growing a brand online.

If you’ve been relying on content strategy, consistency, and “doing it right” but still feel like your brand isn’t landing the way it should, this episode will shift something for you.

We talk about what it really means to build a category-of-one brand, not by trying to stand out louder, but by getting anchored in your voice, your perspective, and your actual assignment. Because the truth is, the brands people remember aren’t built on perfectly executed strategies, they’re built on something deeper.

Alison breaks down how over-reliance on content systems can actually dilute your message, how to reconnect with your authentic voice, and why your brand becomes undeniable the moment you stop trying to fit inside what’s already working for everyone else.

This is a conversation about trusting yourself enough to lead, speak, and build from a place that can’t be replicated.

If you’ve been feeling the tension between “doing what works” and saying what’s actually true for you, this one will meet you right there.

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Connect with Alison:

Join her free community here!

Explore Algorithm Exorcism here to build a conscious, cult-worthy brand your audience can't stop obsessing over!

In this episode, we’re getting underneath the surface of “finding your voice” and looking at what actually blocks it.

Because this isn’t a visibility problem, or a strategy problem.

And it’s definitely not because you don’t have something powerful to say.

It’s subconscious.

I’m joined by subconscious rewiring expert Kristin Rivas, and we break down the deeper patterns that keep women stuck in self-censorship, overthinking, and playing it safe, even when they know they’re meant for more.

We talk about how these blocks show up in your body, your business, and your money, and why you can’t out-strategize something that’s happening beneath your awareness.

If you’ve ever felt like you’re holding back, filtering yourself, or not fully expressed in your content, your offers, or your leadership, this conversation will hit.

And more importantly, it will show you where to start shifting it.

Kristin has created a powerful free audio to help you begin clearing money blocks at the subconscious level.

You can access it here.

And if you’re ready for deeper, personalized support, she’s also offering a 1.5 hour breakthrough session where you can identify and clear the specific blocks keeping you stuck.

You can learn more about that here.