『Talk That Pod』のカバーアート

Talk That Pod

Talk That Pod

著者： Sebastian Arciszewski
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Podcasters. They're an interesting bunch. On Talk That Pod, I have conversations with the most interesting podcasters in the world – what does it really take to build a podcast people can't stop listening to? Podcasters, storytellers, and the audio entrepreneurs behind the shows dominating your feed spill the secrets and stories about podcast growth, their podcasting journey, podcast marketing, content strategy, promotion tactics, and the cultural impact of podcasting in today's society. If you're passionate about the power of audio, as a creator, a listener, or both... this is your show. Want to be a guest on this podcast? Head to https://talkthatpod.net/be-on-the-show/ This podcast is also available on YouTube: https://www.youtube.com/@talkthatpodshow And if you're looking for podcast recommendations head over to Find That Pod - https://findthatpod.comCopyright 2026 Talk That Pod アート マネジメント・リーダーシップ リーダーシップ 社会科学 経済学
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  • 015 - Joni Deutsch - Podglomerate

    015 - Joni Deutsch - Podglomerate
    2026/06/24
    Joni Deutsch of Podglomerate---SUMMARYSebastian sits down with Joni Deutsch, Senior Vice President of Marketing and Audience Development at the Podglomerate, an award-winning podcast agency whose clients include PBS, NPR, Netflix, Harvard, and New Hampshire Public Radio. With fifteen years in media, audio, and communications, Joni breaks down how the Podglomerate approaches podcast growth, walking through the agency's six core pillars of marketing work: publicity, marketing, cross-promotions, podcast app relationships, paid advertising, and data management.The conversation moves from practical, low-budget tactics for podcasters starting from zero to the bigger forces reshaping discovery, including the shift from traditional SEO to AI-driven "GEO" search and Google's move to surface Gemini results above the old ten blue links. Joni and Sebastian also dig into the tensions facing the industry, including the pivot to video and a shrinking podcast "middle class," the role of awards, when paid acquisition is worth it, and the heavier questions raised by the "2024 podcast election," parasocial influence, AI-generated shows, and who bears responsibility for fact-checking in an open media system. Joni closes with three podcast recommendations and where to find her work.---IN THIS EPISODE(00:00) Intro to Joni Deutsch and the Podglomerate(00:38) Is there a universal playbook, or a custom plan for every show?(01:01) The six pillars: publicity, marketing, cross-promotions, podcast apps, paid advertising, and data management(04:16) Why industry relationships are central to executing client work(06:17) Where the data comes from: Apple Podcasts Connect, Spotify for Creators, hosting platforms, and YouTube (with a cameo from Joni's dog)(08:53) Using completion rates and consumption data to inform production, not just marketing(09:26) Evaluating a new client's growth potential and the agency's three service lines(11:05) Award recognition (The Thirteenth Step, Bearbrook) and how accolades feed the publicity funnel(15:04) Joni's take on awards that charge for entry(21:49) Whether every show should be on video, and rethinking what "video" can look like(23:01) The real tension of video: extra editing work, AI tools, and the shrinking podcast "middle class"(24:55) Starting from zero: define your audience, then cross-promo where that audience already is(27:57) Pitching local media, newsletters, and Substacks (and podcast newsletters like Find That Pod)(28:28) How podcast SEO is changing, GEO, and Google surfacing Gemini at the top of search(30:36) Optimizing metadata: listicles, podcast titles, episode titles, and YouTube thumbnails(32:45) The "death of ten blue links" and what it means for publisher traffic(34:06) Marketing the Podglomerate itself, plus the dedicated AI page on their website(36:05) Is the AI optimization actually working? What inquiry data shows(38:06) When should a podcaster invest in paid acquisition, and the risk of vanity metrics(40:55) Podcasting's place in society and the "2024 podcast election"(42:32) AI-generated podcasts, fake "experts," and the proliferation discussed at The Podcast Show London(44:43) Parasocial influence, young voters, and "with great power comes great responsibility"(45:12) Authenticity as podcasting's structural advantage against AI slop(46:12) AI as an assistant, not a full-time employee, and always fact-checking the output(47:59) The one thing Joni would change: automated fact-checking through the platforms(50:07) Whose job is fact-checking, platforms, hosts, or publishers?(51:28) Could podcasting's growing influence invite FCC regulation?(53:44) Three podcast recommendations: The Town with Matt Belloni, The Ankler Podcast, and the Seth Meyers / Lonely Island podcast(55:45) Where to find Joni and the Podglomerate online---RESOURCES & LINKSPodglomeratePodglomerate blogBest podcast newsletters listWork with the Podglomerate (inquiries)Joni Deutsch on LinkedInPodglomerate newsletter — free, sent every other week with resources, events, and episodesShows mentionedBear Brook (New Hampshire Public Radio)The Thirteenth Step (New Hampshire Public Radio)The Town with Matt Belloni (The Ringer / Spotify)The Ankler PodcastThe Lonely Island and Seth Meyers PodcastPeople mentionedJanine Wright (AI podcast company executive, speaking at The Podcast Show London)James Cridland (Podnews)Arielle Nissenblatt (on paid advertising for podcasters)Ashley Carmen (Bloomberg podcast reporter)---TALK THAT PODAre you a podcaster or podcast industry figure and you want to be on this podcast? Fill out this form. Watch or listen to Talk That Pod on YouTube. Follow us:Twitter / XFacebookYouTubeInstagramTikTokThreads---FIND THAT PODDiscover the best podcasts in the world. - A podcast discovery newsletter bringing you 5 great podcasts to discover every week. Subscribe today.
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    57 分
  • 014 - Dave Chapman - Real Organic Podcast

    014 - Dave Chapman - Real Organic Podcast
    2026/06/17
    Dave Chapman of Real Organic Podcast---SUMMARYSebastian sits down with Dave Chapman, a lifelong organic vegetable farmer from Vermont and creator/host of the Real Organic Podcast. Dave shares the origin story of the Real Organic Project, founded in 2018 as a response to what he sees as regulatory failures and corporate corruption within the National Organic Program. He explains how the podcast emerged almost by accident during COVID, evolving from a virtual conference into a long-running interview series that now spans over 280 episodes. The conversation explores the philosophy behind organic and "real organic" certification, the difference between organic and the increasingly popular but loosely defined "regenerative" label, and the regulatory capture that allows large corporations to influence food policy. Dave and Sebastian also discuss building an audience through grassroots community-building and email newsletters, the role of YouTube and video in podcast growth, balancing hope with realism when fighting systemic issues, and the importance of trust between podcasters and their audiences in an increasingly fractured media landscape.---IN THIS EPISODE0:12 – Introduction to Dave Chapman and the Real Organic Podcast00:54 – Dave's background as an organic farmer and the founding of the Real Organic Project in 201803:10 – How the podcast started almost by accident during COVID, inspired by a virtual conference project05:36 – How the show evolved from a farming-focused podcast into broader conversations about community, civilization, and integrity08:24 – Discussion of regulatory capture and corporate influence on organic certification standards11:46 – Dave's approach to choosing guests and topics for the podcast13:02 – The connection between healthy soil and healthy communities, and Dave's personal history as a young organic farmer in the 1970s15:11 – What "real organic" certification requires and the three core issues with the National Organic Program (hydroponics, animal welfare, and fraud in imported crops)18:16 – Why organic food costs more and how institutional support for chemical agriculture distorts pricing22:02 – Guests and interviews that have changed Dave's own thinking, including Zephyr Teachout, Seth Godin, Michael Pollan, and Paul Hawken23:12 – Generational differences in how people view organic food, and the rise of "regenerative" as a competing term28:00 – How Dave built his podcast audience through years of community organizing and a weekly newsletter33:01 – The tension between sensationalism and integrity in podcast growth34:21 – Video production, equipment setup, and why the Real Organic Podcast has always included a YouTube component35:31 – Unexpectedly popular episodes, including an interview with Vandana Shiva and a baker from Stone Barns38:06 – Helping farmers find and tell their stories on the podcast39:33 – Advice for starting a mission-driven podcast without a big marketing budget42:09 – Trust, distrust of institutions, and how that connects to podcasting's growth46:41 – Navigating disagreements with guests and Dave's approach to "hostile" interviews49:48 – Hope versus optimism, and an experiment illustrating the power of speaking the truth54:18 – How future generations might view the fight for real organic agriculture56:08 – Dave's podcast recommendations57:14 – Where to find Dave and the Real Organic Project online---RESOURCES & LINKSReal Organic ProjectReal Organic PodcastGuests and figures mentioned:Zephyr TeachoutSeth GodinMichael PollanPaul HawkenVandana ShivaEli Pitkin / Stone Barns CenterDan BarberLindley Dixon: co-host, Real Organic PodcastPodcasts recommended by Dave Chapman:The Market Gardener PodcastScene on RadioRevisionist History---TALK THAT PODAre you a podcaster or podcast industry figure and you want to be on this podcast? Fill out this form. Watch or listen to Talk That Pod on YouTube. Follow us:Twitter / XFacebookYouTubeInstagramTikTokThreads---FIND THAT PODDiscover the best podcasts in the world. - A podcast discovery newsletter bringing you 5 great podcasts to discover every week. Subscribe today.
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    58 分
  • 013 - Kelly Pollock - Unsung History

    013 - Kelly Pollock - Unsung History
    2026/06/10
    Kelly Pollock of Unsung History---SUMMARYIn this episode of Talk That Pod, Sebastian sits down with Kelly Pollock, creator and host of Unsung History, a podcast spotlighting American history through the lives of women, people of color, immigrants, laborers, religious minorities, enslaved people, and Indigenous communities. Kelly traces her path from a religious studies master's program and a long-running politics podcast to building a history show centered on the people conventional narratives leave out. Along the way, she unpacks her distinctive narrative-plus-interview format, her preparation process, how she balances production with a full-time job, and her candid take on what podcasting does (and doesn't) do for how society understands history.---IN THIS EPISODE(01:21) How a religious studies background and a 50th-anniversary interview with her parents about the Kent State shootings sparked the idea for a history podcast(03:39) Why Kelly deliberately centers marginalized stories and turns down pitches about "rich white men" and presidents(04:34) The two-part format—narrative intro followed by an expert interview—and why writing the intro is the most time-consuming part of every episode(07:16) How she decides what becomes an episode, and breaking her own rules for guests like Lucy Worsley(10:24) Her interview prep: reading each guest's book cover to cover while deliberately avoiding their other interviews to keep her questions fresh(12:02) What makes a great guest, and why historians often outshine politicians as interview subjects(15:25) The episode that reshaped her thinking: how school desegregation after Brown v. Board cost Black teachers their jobs, with a parallel in the decline of the Negro Leagues after MLB integration(18:31) Differentiating in a crowded history-podcast space by acting as a "history communicator" rather than a historian, and citing sources(20:26) Why evergreen content drove faster, more organic growth than her earlier politics podcast, Two Broads Talking Politics(23:36) Promotion that works: guesting elsewhere, big-name guests resharing episodes, and her "tell me what you like and I'll recommend an episode" social experiment(25:40) Social media strategy and why she misses old Twitter, with Bluesky now her closest analog(27:47) A realistic look at her weekly production workflow and the move from weekly to biweekly episodes for the sake of quality and mental health(31:08) The dream production tool she'd actually pay for: an "on this day in history" matcher that auto-promotes relevant past episodes(32:27) Her perspective on podcasting, misinformation, and historical access in a politically fraught moment(37:01) What she hopes listeners take away—more nuance, empathy, and curiosity to seek out further research(39:41) Kelly's three podcast recommendations and where to find her online---RESOURCES & LINKSUnsung History podcast — Kelly's show on American historyKelly's website Bluesky — @feministkelly (Kelly's most active platform)Two Broads Talking Politics — Kelly's earlier politics podcastPodcast recommendations from Kelly:Dig — a history podcast produced by four women historians (PhDs) using primary and academic sources, with full source lists in the show notesScience Friday (NPR) — expert interviews that break down science for everyday listenersFake the Nation with Negin Farsad — sharp, funny news-and-politics panel showAlso mentioned:Kent State shootings (50th anniversary, 2020)Brown v. Board of Education and its impact on Black teachersThe Negro Leagues and MLB integrationLucy Worsley / Agatha Christie episodeKevin Kruse, Princeton historian (Bluesky repost driving episode downloads)Will Becton, lead engineer on Conan O'Brien's podcast (referenced by Sebastian)---TALK THAT PODWant to be on this podcast? Fill out this form. Watch or listen to Talk That Pod on YouTube. ---FIND THAT PODDiscover the best podcasts in the world. - A podcast discovery newsletter bringing you 5 great podcasts to discover every week. Subscribe today.
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    42 分
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