A world-class book does not begin with printing, marketing or Amazon. It begins much earlier, with the right idea, a clear purpose and the discipline to create something genuinely worth reading. Get that wrong, and no amount of clever packaging will save it.

Michael Hanrahan is the founder of Publish Central, a highly respected self-publishing production company, co-founder of the Australian Business Book Awards, and one of the most experienced publishing professionals in the country. In conversation with Andrew Griffiths, he shares what separates a professional book from an amateur one, where authors quietly sabotage quality, why too many books add to the noise instead of standing out, and how design, editing, structure and strategic thinking all shape whether a book becomes a real business asset or just another forgettable title.

🖋️ Author coaching and Author Academy programs: www.theauthoracademy.com.au
💥 Andrew Griffiths, keynotes, books and resources: www.andrewgriffiths.com
💼 LinkedIn (daily insights and updates): https://www.linkedin.com/in/griffithsandrew/

Publish Central
https://www.publishcentral.com.au/

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A book should not be seen as the finished product. In the right hands, it becomes a rich body of knowledge that can be broken apart, reshaped and transformed into workshops, diagnostics, programs, resources and commercial learning experiences.

Maria Doyle is a learning strategist, facilitator and author of Everyone’s a Teacher, a practical and deeply informed book built around the idea that knowledge transfer sits at the heart of how we teach, lead and communicate. In conversation with Andrew Griffiths, she shares why so many authors miss the bigger opportunity sitting inside their book and how to think more strategically about product development. It is a sharp, highly practical conversation about audience needs, learning design and turning a book into something far more useful, valuable and commercially effective.

🖋️ Author coaching and Author Academy programs: www.theauthoracademy.com.au
💥 Andrew Griffiths, keynotes, books and resources: www.andrewgriffiths.com
💼 LinkedIn (daily insights and updates): https://www.linkedin.com/in/griffithsandrew/

Maria Doyle
https://mariadoyle.com/

Maria’s book

• Everyone's a Teacher: A universal methodology for transferring knowledge with extraordinary outcomes

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A book should not just explain what you know, it should elevate what you are worth. When used strategically, it becomes more than a credibility tool, it becomes a platform for bigger fees, stronger positioning and deeper authority in the market.

Katja Forbes is a customer experience strategist, speaker and author of Machine Customers, a bold and highly original book exploring what happens when AI agents, autonomous systems and intelligent machines begin acting as customers in their own right. In conversation with Andrew Griffiths, she shares how she approached the book with rare clarity and commercial intent, using it not as a passion project but as a serious business asset designed to strengthen her speaking career, sharpen her authority and differentiate her in a rapidly evolving field. It is a smart, future-focused look at writing with purpose, depth and genuine strategic intent.

🖋️ Author coaching and Author Academy programs: www.theauthoracademy.com.au
💥 Andrew Griffiths, keynotes, books and resources: www.andrewgriffiths.com
💼 LinkedIn (daily insights and updates): https://www.linkedin.com/in/griffithsandrew/

Katja Forbes
https://www.thecxevolutionist.ai/

Katja Forbes’s books

• Machine Customers: The Evolution Has Begun

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A book should not just explain what you know, it should elevate what you are worth. When used strategically, it becomes more than a credibility tool, it becomes a platform for bigger fees, stronger positioning and deeper authority in the market.

Katja Forbes is a customer experience strategist, speaker and author of Machine Customers, a bold and highly original book exploring what happens when AI agents, autonomous systems and intelligent machines begin acting as customers in their own right. In conversation with Andrew Griffiths, she shares how she approached the book with rare clarity and commercial intent, using it not as a passion project but as a serious business asset designed to strengthen her speaking career, sharpen her authority and differentiate her in a rapidly evolving field. It is a smart, future-focused look at writing with purpose, depth and genuine strategic intent.

🖋️ Author coaching and Author Academy programs: www.theauthoracademy.com.au
💥 Andrew Griffiths, keynotes, books and resources: www.andrewgriffiths.com
💼 LinkedIn (daily insights and updates): https://www.linkedin.com/in/griffithsandrew/

Katja Forbes
https://www.thecxevolutionist.ai/

Katja Forbes’s books

• Machine Customers: The Evolution Has Begun

See omnystudio.com/listener for privacy information.

Keith Abraham has never treated a book as a side project. For him, books have always been strategic tools, credibility builders, conversation starters and powerful commercial assets that open doors to speaking gigs, corporate programs and long-term client relationships.

Keith is a global expert in goal achievement and high-performance leadership. For 30+ years he has presented to more than 1.7 million people across 43 countries. He is a Hall of Fame professional speaker and has received honours including Keynote Speaker of the Year and Educator of the Year.

Books have been pivotal to Keith’s business: from lifting his professional profile to helping secure major contracts and deepen his authority in the marketplace. Keith says it’s about playing the long, being strategic with EVERY book you write, and understanding how authorship can become a serious driver of business growth.

🖋️ Author coaching and Author Academy programs: www.theauthoracademy.com.au
💥 Andrew Griffiths, keynotes, books and resources: www.andrewgriffiths.com
💼 LinkedIn (daily insights and updates): https://www.linkedin.com/in/griffithsandrew/

Keith Abraham
https://keithabraham.com/

Keith Abraham’s books

• Creating Loyal Profile Customers
• Living Your Passion
• It Starts With Passion
• BE
• Focus
• Unstoppable Velocity

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David Jenyns does not write books to look impressive, he writes them to build a business. This conversation reveals the strategic thinking behind three very deliberate books, each designed to clarify his message, sharpen his positioning and support a larger commercial model. From the early lessons of Authority Content through to the brand power of Systemology and the deeper intent behind Systems Champion, the thread is clear, every book has a job to do. It is a smart, no-fluff exploration of audience, relevance, product alignment and long-game thinking, showing how authorship can become far more than credibility, it can become serious commercial infrastructure.

🖋️ Author coaching and Author Academy programs: www.theauthoracademy.com.au
💥 Andrew Griffiths, keynotes, books and resources: www.andrewgriffiths.com
💼 LinkedIn (daily insights and updates): https://www.linkedin.com/in/griffithsandrew/

See omnystudio.com/listener for privacy information.

What does it look like when an author builds a body of work that evolves with her life, her audience and her business? In this conversation, Andrew Griffiths speaks with Kate Christie about the strategic role her books have played in shaping her speaking career, coaching work and broader commercial success. From productivity and time management through to personal growth and life design, Kate shares how each book was written with purpose, aligned to a clear business model and used as a powerful tool to build credibility, create opportunities and support a bigger vision. It is a thoughtful, honest and highly practical conversation about writing books that truly work.

Kate Christie
https://www.katechristie.com.au/

🖋️ Author coaching and Author Academy programs: www.theauthoracademy.com.au

💥 Andrew Griffiths, keynotes, books and resources: www.andrewgriffiths.com

💼 LinkedIn (daily insights and updates): https://www.linkedin.com/in/griffithsandrew/

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What if your book was never just a book? What if it was one of the smartest commercial assets you could create?

In this conversation, Andrew Griffiths sits down with long-time friend Darren Finkelstein to explore what it really means to think strategically as an author. Darren did not write books for the sake of calling himself an author. He wrote them to build authority, sharpen his positioning, strengthen his brand, and create real commercial momentum.

From his early days as “The Boat Guy” to becoming one of Australia’s leading accountability coaches, Darren shares how books have played a powerful role in every stage of that journey. This is a smart, practical and highly relevant conversation for any aspiring author who wants their book to do more than sit on a shelf. It is a real-world example of how the right book, used the right way, can help build a bigger business, a stronger brand, and far greater opportunity.

🖋️ Author coaching and Author Academy programs: www.theauthoracademy.com.au
💥 Andrew Griffiths, keynotes, books and resources: www.andrewgriffiths.com
💼 LinkedIn (daily insights and updates): https://www.linkedin.com/in/griffithsandrew/

See omnystudio.com/listener for privacy information.