『The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy』のカバーアート

The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy

The CMO Podcast with Fexingo: Marketing Leadership, Budgets, and Executive Strategy

著者： Fexingo
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Lucas and Luna sit down with Chief Marketing Officers from Fortune 500 companies and high-growth startups to dissect how marketing dollars are actually allocated in 2024. Expect granular breakdowns of CAC-to-LTV ratios, brand vs. performance spend, and the real math behind a CMO's pitch to the board. Each episode takes one executive's actual budget sheet — anonymized but real — and walks through where they're doubling down, where they're cutting, and why. Lucas pushes for the numbers behind the narrative, while Luna challenges the agency side of the story, pressing on attribution models, creative risk, and the tension between short-term ROI and long-term brand equity. This isn't a high-level pep talk; it's a quarterly earnings call for the marketing function, argued out in real time. If you're a VP of Marketing preparing your annual budget, this is the conversation you wish you could have with your peers — without the NDAs. How do you defend a 15% increase in brand spend when every CFO is asking for efficiency? #CMOPodcast #MarketingBudget #MarketingLeadership #MarketingROI #BrandSpend #PerformanceMarketing #CAC #LTV #AttributionModeling #CMOStrategy #BudgetAllocation #ExecutiveStrategy #MarketingFinance #GrowthMarketing #BrandEquity #Business #FexingoBusiness #Marketing Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. 経済学
エピソード
  • Why CMOs Are Betting on Dark Social

    Why CMOs Are Betting on Dark Social
    2026/06/08
    In Episode 39 of The CMO Podcast, Lucas and Luna unpack the growing trend of dark social — the untraceable sharing of links via messaging apps, email, and private communities. They explore why brands like Glossier and Airbnb have leaned into dark social strategies for years, and why 2026 is seeing a surge in CMOs allocating budget to track and influence these invisible channels. The hosts discuss a Gartner study showing that 84% of outbound sharing now happens via dark social, and how companies like Pinterest are building tools to reclaim attribution. Lucas argues that dark social represents the last frontier of genuine word-of-mouth marketing, while Luna questions whether brands can influence private conversations without breaking trust. The episode closes with a practical framework for measuring dark social without surveillance. #DarkSocial #MarketingStrategy #CMO #Attribution #WordOfMouth #Glossier #Airbnb #Pinterest #Gartner #PrivateSharing #MessagingApps #WhatsApp #Signal #MarketingROI #UntraceableTraffic #FexingoBusiness #BusinessPodcast #TheCMOPodcast Keep every episode free: buymeacoffee.com/fexingo
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    9 分
  • Why CMOs Are Betting on Live Audio Experiences

    Why CMOs Are Betting on Live Audio Experiences
    2026/06/08
    In this episode, Lucas and Luna explore a surprising trend in marketing: the resurgence of live audio. They discuss how brands like The Washington Post and Slack are using live audio rooms, from Twitter Spaces to proprietary platforms, to build deeper audience engagement. Lucas shares data showing that live audio sessions generate 3x longer average engagement than video replays, and Luna breaks down why this format works for trust-building, especially among Gen Z and millennial professionals. They also examine the economics—how CMOs are reallocating budget from static content production to real-time audio programming. Specific examples include the Washington Post's 'Ask Me Anything' series with reporters and Slack's 'Frontline' podcast-style AMAs with product leaders. The episode ends with a look at the challenges: moderation, scale, and measuring ROI. A must-listen for marketers tired of banner blindness and looking for authentic connection. #LiveAudio #AudioMarketing #PodcastTrends #TwitterSpaces #Clubhouse #AudioContent #BrandEngagement #WashingtonPost #Slack #GenZ #Millennials #TrustMarketing #AudioROI #ContentStrategy #MarketingTrends #CMO #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • Why CMOs Are Betting on Customer Communities

    Why CMOs Are Betting on Customer Communities
    2026/06/07
    Lucas and Luna explore why chief marketing officers are shifting budget from performance ads to building owned customer communities. They dissect the Sephora Beauty Insider community as a case study: how its 30-million-member base drives repeat purchase at 5x the rate of non-members, and why CMOs at companies from Harley-Davidson to Notion are hiring community managers as a core marketing role. The hosts debate the tension between short-term sales lift and long-term engagement, and share concrete metrics like net promoter score uplift and customer lifetime value increase. A practical episode for any marketer considering a community investment. #CustomerCommunity #MarketingStrategy #Sephora #BeautyInsider #CommunityLedGrowth #CMO #MarketingLeadership #CustomerLoyalty #NetPromoterScore #CustomerLifetimeValue #HarleyDavidson #Notion #EngagementMarketing #OwnedMedia #RetentionMarketing #FexingoBusiness #BusinessPodcast #CMOPodcast Keep every episode free: buymeacoffee.com/fexingo
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    8 分
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