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  • Why CMOs Are Betting on Dark Social

    Why CMOs Are Betting on Dark Social
    2026/06/08
    In Episode 39 of The CMO Podcast, Lucas and Luna unpack the growing trend of dark social — the untraceable sharing of links via messaging apps, email, and private communities. They explore why brands like Glossier and Airbnb have leaned into dark social strategies for years, and why 2026 is seeing a surge in CMOs allocating budget to track and influence these invisible channels. The hosts discuss a Gartner study showing that 84% of outbound sharing now happens via dark social, and how companies like Pinterest are building tools to reclaim attribution. Lucas argues that dark social represents the last frontier of genuine word-of-mouth marketing, while Luna questions whether brands can influence private conversations without breaking trust. The episode closes with a practical framework for measuring dark social without surveillance. #DarkSocial #MarketingStrategy #CMO #Attribution #WordOfMouth #Glossier #Airbnb #Pinterest #Gartner #PrivateSharing #MessagingApps #WhatsApp #Signal #MarketingROI #UntraceableTraffic #FexingoBusiness #BusinessPodcast #TheCMOPodcast Keep every episode free: buymeacoffee.com/fexingo
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    9 分
  • Why CMOs Are Betting on Live Audio Experiences

    Why CMOs Are Betting on Live Audio Experiences
    2026/06/08
    In this episode, Lucas and Luna explore a surprising trend in marketing: the resurgence of live audio. They discuss how brands like The Washington Post and Slack are using live audio rooms, from Twitter Spaces to proprietary platforms, to build deeper audience engagement. Lucas shares data showing that live audio sessions generate 3x longer average engagement than video replays, and Luna breaks down why this format works for trust-building, especially among Gen Z and millennial professionals. They also examine the economics—how CMOs are reallocating budget from static content production to real-time audio programming. Specific examples include the Washington Post's 'Ask Me Anything' series with reporters and Slack's 'Frontline' podcast-style AMAs with product leaders. The episode ends with a look at the challenges: moderation, scale, and measuring ROI. A must-listen for marketers tired of banner blindness and looking for authentic connection. #LiveAudio #AudioMarketing #PodcastTrends #TwitterSpaces #Clubhouse #AudioContent #BrandEngagement #WashingtonPost #Slack #GenZ #Millennials #TrustMarketing #AudioROI #ContentStrategy #MarketingTrends #CMO #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • Why CMOs Are Betting on Customer Communities

    Why CMOs Are Betting on Customer Communities
    2026/06/07
    Lucas and Luna explore why chief marketing officers are shifting budget from performance ads to building owned customer communities. They dissect the Sephora Beauty Insider community as a case study: how its 30-million-member base drives repeat purchase at 5x the rate of non-members, and why CMOs at companies from Harley-Davidson to Notion are hiring community managers as a core marketing role. The hosts debate the tension between short-term sales lift and long-term engagement, and share concrete metrics like net promoter score uplift and customer lifetime value increase. A practical episode for any marketer considering a community investment. #CustomerCommunity #MarketingStrategy #Sephora #BeautyInsider #CommunityLedGrowth #CMO #MarketingLeadership #CustomerLoyalty #NetPromoterScore #CustomerLifetimeValue #HarleyDavidson #Notion #EngagementMarketing #OwnedMedia #RetentionMarketing #FexingoBusiness #BusinessPodcast #CMOPodcast Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • Why CMOs Are Pulling Budgets from Brand Awareness

    Why CMOs Are Pulling Budgets from Brand Awareness
    2026/06/07
    This episode dives into why leading CMOs are shifting budget from broad brand awareness campaigns into performance-driven, measurable channels. Lucas and Luna examine a real case: a mid-market SaaS company that cut its TV and outdoor spend by 60% and reinvested in search and retail media networks, yielding a 40% lift in qualified leads. They discuss the structural shift from 'brand first' to 'growth first' marketing, the role of CEO pressure for attribution, and whether brand building is truly dying or just being redefined. Expect concrete numbers, a specific company example, and a nuanced take on the awareness vs. performance debate in 2026. #BrandAwareness #PerformanceMarketing #CMO #MarketingStrategy #BudgetAllocation #Attribution #GrowthMarketing #RetailMediaNetworks #SearchMarketing #SaaS #B2BMarketing #MarketingROI #DigitalMarketing #MarketingLeadership #Business #FexingoBusiness #BusinessPodcast #TheCMOPodcast Keep every episode free: buymeacoffee.com/fexingo
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    9 分
  • How CMOs Are Competing for Attention in the Age of Digital Detox

    How CMOs Are Competing for Attention in the Age of Digital Detox
    2026/06/06
    Episode 35 of The CMO Podcast with Fexingo explores a surprising trend: a growing segment of consumers are actively reducing screen time, and CMOs are scrambling to reach them. Lucas and Luna discuss the rise of 'digital detox' culture, the decline in daily app usage among younger demographics, and how brands like Patagonia and Duolingo are adapting. They dive into the 'attention deficit' problem — the gap between time spent on devices and ad recall — and examine strategies like audio-first campaigns, print revivals, and 'low-fi' digital experiences. Specific data points include a 12% drop in daily social media engagement among 18-24 year-olds in early 2026, and the surprising success of a brand that invested in magazine ads and saw a 30% lift in unaided awareness. The episode also covers the risk of 'anti-attention' backlash if brands appear tone-deaf. A must-listen for any marketing leader facing the reality that more impressions no longer mean more impact. #CMOs #DigitalDetox #AttentionEconomy #MarketingStrategy #ConsumerBehavior #Patagonia #Duolingo #AudioMarketing #PrintRevival #LowFiDigital #AdRecall #ScreenTime #BrandAwareness #MarketingTrends #FexingoBusiness #BusinessPodcast #CMOPodcast #2026Marketing Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • How CMOs Are Outsourcing to Specialist Micro-Agencies

    How CMOs Are Outsourcing to Specialist Micro-Agencies
    2026/06/06
    Episode 34 of The CMO Podcast with Fexingo. Lucas and Luna examine the growing trend of CMOs replacing large holding-agency retainers with a network of specialist micro-agencies. They dig into the data: a 2025 Gartner survey found that 42 percent of CMOs now use four or more specialist shops. The hosts discuss the case of a mid-market CPG brand that cut agency costs by 30 percent while improving creative testing velocity. They also explore the hidden coordination tax—how CMOs manage brand consistency across a dozen small partners. A practical, number-driven look at a structural shift remaking the marketing-services landscape. #CMO #Marketing #MicroAgencies #AgencyModel #Gartner #SpecialistAgencies #MarketingLeadership #AgencyCoordination #CPGBrand #CreativeTesting #BrandConsistency #MarketingStrategy #FexingoBusiness #BusinessPodcast #TheCMOPodcast #AgencyRetainer #HoldingCompanies #MarketingROI Keep every episode free: buymeacoffee.com/fexingo
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    10 分
  • Why CMOs Are Measuring Brand Love Instead of Awareness

    Why CMOs Are Measuring Brand Love Instead of Awareness
    2026/06/05
    In this episode, Lucas and Luna explore why a growing number of chief marketing officers are abandoning traditional brand awareness metrics—like aided recall and reach—in favor of a more emotional, harder-to-game metric: brand love. They dig into a recent study by the Ehrenberg-Bass Institute showing that only 22% of consumers feel a genuine emotional connection to any brand, and how companies like Patagonia and Apple have used brand love as a north star metric to drive both loyalty and pricing power. Lucas explains why the shift is happening now: social media algorithms reward engagement, not recognition, and younger consumers (Gen Z and Gen Alpha) punish brands that feel generic. Luna pushes back on whether brand love can really be measured without turning into another vanity metric, and they land on a framework used by the CMO of REI: combining net promoter score with 'share of heart' surveys. By the end, listeners will understand why brand love might be the only metric that actually predicts future revenue in a post-cookie world. #BrandLove #MarketingMetrics #CMOStrategy #EmotionalConnection #ConsumerLoyalty #EhrenbergBass #Patagonia #Apple #REI #NetPromoterScore #ShareOfHeart #GentZ #MarketingLeadership #Business #CMOPodcast #BrandAwareness #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    7 分
  • Why CMOs Are Killing Their Own Performance Ads

    Why CMOs Are Killing Their Own Performance Ads
    2026/06/05
    Episode 32 of The CMO Podcast digs into a counterintuitive trend: senior marketers deliberately pausing their highest-performing paid search and social campaigns. Lucas and Luna examine the hidden cost of last-click attribution, using a real mid-market DTC brand that cut its Google Ads spend by 40 percent and saw overall revenue actually rise. They explore how brand search cannibalization, ad stacking, and the zero-click economy are forcing CMOs to rethink performance marketing's sacred cows. Plus, a look at how one CPG company replaced ROAS with incrementality testing and what that means for the CMO-CFO relationship. If you're a marketer questioning why your 'efficient' campaigns feel hollow, this one's for you. #Marketing #CMO #PerformanceMarketing #PaidSearch #GoogleAds #Incrementality #Attribution #DTC #BrandSearch #AdStacking #MarketingROI #ZeroClick #CPG #CMOPodcast #FexingoBusiness #BusinessPodcast #MarketingStrategy #AdSpend Keep every episode free: buymeacoffee.com/fexingo
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    10 分