What does it really take to build something in the archery industry… and what does it cost you along the way?

In this episode of the Dreaded Archer Podcast, I sit down with Michael Stonebreaker, the man behind The Bowtique one of the most respected custom arrow wrap companies in the game. If you’ve built arrows in the last few years, you’ve seen his work. But this conversation goes way deeper than wraps.

We get into how Michael fell in love with archery, what pushed him to start The Bowtique, and how he turned a simple idea into a brand trusted by arrow builders all over the country. We talk about craftsmanship, why details matter, and how the rise of custom arrow building is changing the culture of bowhunting, but this one gets real.

Michael opens up about the sacrifices that come with chasing a dream missing time in the woods, the pressure of running a growing business, and what it’s like to be so deep in the grind that you don’t even realize how far you’ve come… until your son reminds you.

This episode is about more than archery.
It’s about passion, sacrifice, fatherhood, and building something that actually means something.

If you’re serious about your setup… and serious about the life you’re building… this one’s for you.

🎯 Topics Covered:

• The rise of custom arrow builders
• How The Bowtique became a premier arrow wrap brand
• Why arrow wraps actually matter
• The future of archery and gear culture
• The hidden cost of building a business
• Balancing hunting, family, and the grind

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This episode meant a lot to me.

I sat down with Rob Mahaffey. Rob is an avid hunter, conservationist, but most of all he's my friend. We had one of those conversations that every hunter needs to hear. Not just about drones, not just about technology, but about the future of hunting as a whole.

We talked about thermal drones and where they fit, but what this episode really turned into was a deeper discussion about responsibility. About what it means to be a hunter today… and what it’s going to take to make sure hunting is still here tomorrow.

Rob said something that stuck with me, "every generation is looking through a different window." And his window is longer than most. He’s seen the changes. The pressure. The slow shifts that a lot of us might not even realize are happening in real time. And that’s where this conversation gets real.

Because it’s easy to focus on gear. On tags. On the next hunt. But the bigger question is—what are we putting back into this lifestyle? What are we doing to protect it?

Conservation isn’t just a word we throw around, it’s the foundation of everything we do. If we take this for granted and if we assume it’ll always be there, we’re setting ourselves up to lose it.

This episode isn’t about arguing sides. It’s about perspective. It’s about understanding where we’ve been, where we’re at, and where we’re headed.

And more than anything it’s about asking yourself:

What are you doing to make sure the next generation gets the same opportunity?

Posters by Mack specializes in custom plaques and prints, including Billboard plaques, album cover posters, YouTube plaques, pull photo prints, and more. Mack designed and created my 100th episode plaque, and the final product was top-tier. Communication was seamless from start to finish, and my order shipped in under 48 hours. If you’re a creator looking to showcase your milestones with high-quality custom work, check out postersbymack.com.

In this episode of the Dreaded Archer Podcast, I sit down with Michael Wilkerson, the creator of SafeHunt Pro, to talk about a problem every hunter has seen—but nobody was really solving.

We get into how the idea for SafeHunt Pro came together, the gap in the hunting app space, and how technology is starting to change the way we hunt. This is a real conversation about innovation in the outdoors, and what happens when hunters stop complaining and start building solutions.

If you’re into bowhunting, hunting tech, and where the industry is headed, this one’s for you.

Posters by Mack specializes in custom plaques and prints, including Billboard plaques, album cover posters, YouTube plaques, pull photo prints, and more. Mack designed and created my 100th episode plaque, and the final product was top-tier. Communication was seamless from start to finish, and my order shipped in under 48 hours. If you’re a creator looking to showcase your milestones with high-quality custom work, check out postersbymack.com.