What does it really take to build something in the archery industry… and what does it cost you along the way?

In this episode of the Dreaded Archer Podcast, I sit down with Michael Stonebreaker, the man behind The Bowtique one of the most respected custom arrow wrap companies in the game. If you’ve built arrows in the last few years, you’ve seen his work. But this conversation goes way deeper than wraps.

We get into how Michael fell in love with archery, what pushed him to start The Bowtique, and how he turned a simple idea into a brand trusted by arrow builders all over the country. We talk about craftsmanship, why details matter, and how the rise of custom arrow building is changing the culture of bowhunting, but this one gets real.

Michael opens up about the sacrifices that come with chasing a dream missing time in the woods, the pressure of running a growing business, and what it’s like to be so deep in the grind that you don’t even realize how far you’ve come… until your son reminds you.

This episode is about more than archery.
It’s about passion, sacrifice, fatherhood, and building something that actually means something.

If you’re serious about your setup… and serious about the life you’re building… this one’s for you.

🎯 Topics Covered:

• The rise of custom arrow builders
• How The Bowtique became a premier arrow wrap brand
• Why arrow wraps actually matter
• The future of archery and gear culture
• The hidden cost of building a business
• Balancing hunting, family, and the grind

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This episode meant a lot to me.

I sat down with Rob Mahaffey. Rob is an avid hunter, conservationist, but most of all he's my friend. We had one of those conversations that every hunter needs to hear. Not just about drones, not just about technology, but about the future of hunting as a whole.

We talked about thermal drones and where they fit, but what this episode really turned into was a deeper discussion about responsibility. About what it means to be a hunter today… and what it’s going to take to make sure hunting is still here tomorrow.

Rob said something that stuck with me, "every generation is looking through a different window." And his window is longer than most. He’s seen the changes. The pressure. The slow shifts that a lot of us might not even realize are happening in real time. And that’s where this conversation gets real.

Because it’s easy to focus on gear. On tags. On the next hunt. But the bigger question is—what are we putting back into this lifestyle? What are we doing to protect it?

Conservation isn’t just a word we throw around, it’s the foundation of everything we do. If we take this for granted and if we assume it’ll always be there, we’re setting ourselves up to lose it.

This episode isn’t about arguing sides. It’s about perspective. It’s about understanding where we’ve been, where we’re at, and where we’re headed.

And more than anything it’s about asking yourself:

What are you doing to make sure the next generation gets the same opportunity?

Posters by Mack specializes in custom plaques and prints, including Billboard plaques, album cover posters, YouTube plaques, pull photo prints, and more. Mack designed and created my 100th episode plaque, and the final product was top-tier. Communication was seamless from start to finish, and my order shipped in under 48 hours. If you’re a creator looking to showcase your milestones with high-quality custom work, check out postersbymack.com.

In this episode of the Dreaded Archer Podcast, I sit down with Michael Wilkerson, the creator of SafeHunt Pro, to talk about a problem every hunter has seen—but nobody was really solving.

We get into how the idea for SafeHunt Pro came together, the gap in the hunting app space, and how technology is starting to change the way we hunt. This is a real conversation about innovation in the outdoors, and what happens when hunters stop complaining and start building solutions.

If you’re into bowhunting, hunting tech, and where the industry is headed, this one’s for you.

Posters by Mack specializes in custom plaques and prints, including Billboard plaques, album cover posters, YouTube plaques, pull photo prints, and more. Mack designed and created my 100th episode plaque, and the final product was top-tier. Communication was seamless from start to finish, and my order shipped in under 48 hours. If you’re a creator looking to showcase your milestones with high-quality custom work, check out postersbymack.com.

In this episode of the Dreaded Archer Podcast, I sit down with Dontae Thorne, one half of the team behind Inhale Exhale Outdoors alongside his wife Arie. Together, they are building a brand centered around hunting, archery, firearms education, and living with purpose in the outdoors.

Dontae is a bowhunter, firearms instructor, and law enforcement professional who brings discipline, focus, and a strong code of ethics to everything he does. We talk about his journey into the outdoors, what it’s like building a platform with his family, and how their “Inhale Exhale” philosophy applies not just to shooting a bow—but to life.

Throughout the conversation we dive into representation in the outdoor community, the growing presence of African Americans in hunting and archery, and how we can better introduce the outdoors to new hunters. We also get into gear talk, the rapid evolution of bow technology, and where the archery industry might be headed next.

This episode is a real conversation between two brothers about legacy, discipline, and the future of the outdoors.

Posters by Mack specializes in custom plaques and prints, including Billboard plaques, album cover posters, YouTube plaques, pull photo prints, and more. Mack designed and created my 100th episode plaque, and the final product was top-tier. Communication was seamless from start to finish, and my order shipped in under 48 hours. If you’re a creator looking to showcase your milestones with high-quality custom work, check out postersbymack.com.

On this episode of the Dreaded Archer Podcast, I sit down with Kurt Belding, the founder of Western Obsessions TV, to talk about chasing adventure, taking risks, and the mindset it takes to live life on your own terms.

Kurt shares his journey from the business world into the hunting industry and why he ultimately decided to walk away from the traditional “rat race” to pursue a life built around hunting, storytelling, and the outdoors. We dive into the concept of the rugged athlete mindset, the physical and mental preparation required for Western hunts, and why the real experiences in the mountains failures, mistakes, and hard lessons are often more valuable than the trophy photos.

We also get into the differences between hunting in states like Colorado and the extreme wilderness of Alaska, where Kurt once found himself nearly 70 miles from the nearest road while chasing grizzly bears. It’s a conversation about perspective, preparation, and the realities of true backcountry hunting.

If you’ve ever dreamed about pushing your limits in the outdoors, questioning the path you’re on in life, or just want to hear some real stories from the mountains, this is an episode you won’t want to miss.

🎯 Topics in this episode:
• Leaving the corporate world to pursue hunting full-time
• The rugged athlete mindset
• Real vs highlight-reel hunting media
• Colorado vs Alaska wilderness
• Mental toughness in the backcountry
• Living a life with no regrets

Posters by Mack specializes in custom plaques and prints, including Billboard plaques, album cover posters, YouTube plaques, pull photo prints, and more. Mack designed and created my 100th episode plaque, and the final product was top-tier. Communication was seamless from start to finish, and my order shipped in under 48 hours. If you’re a creator looking to showcase your milestones with high-quality custom work, check out postersbymack.com.

In this episode of The Dreaded Archer Podcast, Trey sits down with Steve and Darnell, founders of Southern Culture Outdoors (OSC), to talk about hunting, entrepreneurship, and building a brand in today’s outdoor industry. What started as a rejection from their favorite deer attractant company turned into motivation to create their own line and build something bigger than themselves.

We dive into how Southern Culture Outdoors got started, their vision for the brand, and the impact they want to make in the hunting community. The conversation also explores African American hunting culture, the growth of Black outdoor content creators, representation in the outdoor space, and what the focus should be moving forward for creators and conservationists alike.

From deer hunting and hog hunting to dream hunts like Alaskan moose and turkey, this episode blends real hunting stories with real conversations about ownership, legacy, and the future of the outdoors.

If you’re passionate about deer hunting, outdoor entrepreneurship, conservation, and the evolving culture of modern hunters, this is an episode you don’t want to miss.

Posters by Mack specializes in custom plaques and prints, including Billboard plaques, album cover posters, YouTube plaques, pull photo prints, and more. Mack designed and created my 100th episode plaque, and the final product was top-tier. Communication was seamless from start to finish, and my order shipped in under 48 hours. If you’re a creator looking to showcase your milestones with high-quality custom work, check out postersbymack.com.

In this episode of The Dreaded Archer Podcast, Trey sits down with IFBB Pro bodybuilder, entrepreneur, and dedicated hunter Jay Lane to talk discipline, mindset, and building a life on your own terms. Jay shares his journey to becoming an IFBB Pro, what it takes to compete at an elite level, and how he balances intense bodybuilding training with time in the woods.

They dive into bowhunting, ethical hunting practices, mentorship, high fence vs. low fence debates, and how hunting shapes perspective on life and death. This episode blends bodybuilding, hunting culture, and personal growth into one powerful conversation for anyone chasing excellence in the gym, the field, or life.

Posters by Mack specializes in custom plaques and prints, including Billboard plaques, album cover posters, YouTube plaques, pull photo prints, and more. Mack designed and created my 100th episode plaque, and the final product was top-tier. Communication was seamless from start to finish, and my order shipped in under 48 hours. If you’re a creator looking to showcase your milestones with high-quality custom work, check out postersbymack.com.

On this episode of the Dreaded Archer Podcast, I’m joined by Bryan Thomas, one of the founders of SHOT The 3D Experience one of the fastest-growing 3D archery events in the country.

SHOT has quickly become known for delivering a true archery experience, blending challenging and realistic 3D targets with a high-energy atmosphere that brings together seasoned shooters and newcomers alike. But with rapid growth comes scrutiny.

We dive into Bryan’s archery and hunting background, the origins of SHOT, and what it’s really been like building a major archery event from the ground up. We talk about the explosion of 3D archery events, SHOT’s place in an increasingly crowded market, how they plan to stay competitive, and what introducing ASA shoots means for the future of the brand.

Then we tackle the controversial topics head-on including claims that large 3D events encourage unethical shot selection in the field, and the belief that these events push new archers into thinking they need a high-dollar setup just to belong.

We also discuss the current landscape of the archery industry, where it’s thriving, where it’s falling short, and what needs to change to grow the next generation of archers.

If you care about the future of archery, competition vs. tradition, or where the industry is headed this is a conversation you don’t want to miss.

Posters by Mack specializes in custom plaques and prints, including Billboard plaques, album cover posters, YouTube plaques, pull photo prints, and more. Mack designed and created my 100th episode plaque, and the final product was top-tier. Communication was seamless from start to finish, and my order shipped in under 48 hours. If you’re a creator looking to showcase your milestones with high-quality custom work, check out postersbymack.com.