『The Funnel Podcast with Fexingo: Top of Funnel, Middle, and Bottom Conversion Strategy』のカバーアート

The Funnel Podcast with Fexingo: Top of Funnel, Middle, and Bottom Conversion Strategy

The Funnel Podcast with Fexingo: Top of Funnel, Middle, and Bottom Conversion Strategy

著者： Fexingo
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Lucas and Luna dissect the marketing funnel from top to bottom, analyzing conversion strategies at each stage. From awareness campaigns that generate qualified leads to middle-funnel nurturing tactics and bottom-funnel closing techniques, they ground every discussion in real metrics—click-through rates, cost-per-acquisition, and conversion lift. In one episode, they examine how a B2B SaaS company optimized its email sequences to move trial users to paid; in another, they break down a direct-to-consumer brand’s retargeting campaign that recovered 15% of abandoned carts. Lucas brings the journalistic rigor, citing studies from Nielsen and HubSpot, while Luna challenges assumptions with on-the-ground examples from her work with startups. This is not a theory-only show: each episode ends with a specific tension—like whether top-funnel brand spend can be justified when bottom-funnel metrics lag, or how to balance automated nurture with human sales calls. For marketers who want to move past vanity metrics and into actionable conversion logic. #MarketingFunnel #ConversionStrategy #TopOfFunnel #MiddleOfFunnel #BottomOfFunnel #LeadGeneration #EmailMarketing #Retargeting #CTROptimization #B2BMarketing #D2CMarketing #MarketingMetrics #LucasAndLuna #FexingoBusiness #BusinessPodcast #Marketing #SalesFunnel #ConversionRateOptimization Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. 経済学
エピソード
  • How a Single SMS Sequence Recovered 34 Percent of Abandoned Carts

    How a Single SMS Sequence Recovered 34 Percent of Abandoned Carts
    2026/06/08
    Lucas and Luna dive into a specific case from a mid-market e-commerce brand that sent a three-part SMS sequence to customers who abandoned their carts. They break down the timing of each text, the exact discount tiers used, and why SMS outperformed email by nearly 2x for this audience. The episode also covers opt-in compliance, segmentation based on cart value, and the surprising finding that a 'we saved your cart' reminder without a discount still converted 12 percent of recipients. Lucas argues most marketers underinvest in SMS because they worry about annoyance, but the data from this test shows the opposite. Luna pushes back on frequency concerns and shares a counterexample where a competitor sent too many texts and saw unsubscribes spike. They conclude with a framework for deciding when to use SMS versus email versus push notification based on purchase urgency and customer lifetime value. #SMSMarketing #AbandonedCart #Ecommerce #ConversionOptimization #MarketingStrategy #CustomerRetention #TextMessageMarketing #RevenueRecovery #CartAbandonment #SMSSequence #DiscountStrategy #OptInCompliance #CustomerSegmentation #MobileMarketing #FunnelOptimization #EmailVsSMS #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    9 分
  • Why Your Lead Scoring Model Is Leaving Money on the Table

    Why Your Lead Scoring Model Is Leaving Money on the Table
    2026/06/07
    Most marketing teams build lead scoring models that predict the wrong thing: who fills out a form, not who actually buys. In episode 37 of The Funnel Podcast, Lucas and Luna break down why traditional demographic and behavioral scoring fails and how one B2B SaaS company rebuilt their model around purchase intent signals. They walk through the before-and-after metrics: a 15 percent increase in SQL-to-close rate and a 40 percent reduction in sales time wasted on unqualified leads. If you've ever watched a high-scoring lead go dark after a demo or a low-scoring prospect become a customer, this episode explains exactly what went wrong — and how to fix it without a new tech stack. #LeadScoring #B2BMarketing #SalesFunnel #HubSpot #MarketingAutomation #IntentData #DemandGen #CRM #SalesAndMarketingAlignment #FunnelOptimization #ConversionRateOptimization #B2BSaaS #QualifiedLeads #RevenueOps #DataDrivenMarketing #FexingoBusiness #BusinessPodcast #TheFunnelPodcast Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • How a Single Exit-Intent Offer Doubled Email Signups

    How a Single Exit-Intent Offer Doubled Email Signups
    2026/06/07
    In this episode of The Funnel Podcast, Lucas and Luna dissect a specific conversion win: a B2B SaaS company that doubled its email signup rate by changing one thing — its exit-intent offer. They walk through the before-and-after: a generic 'subscribe for updates' popup replaced with a targeted lead magnet tied to the exact page the visitor was about to leave. The hosts break down why context beats urgency every time, how the timing of the offer matters as much as the offer itself, and why most exit-intent popups fail because they ask for too much too soon. Luna brings data from a recent study on popup conversion rates by offer type, and Lucas shares a counterintuitive finding about mobile exit-intent response rates. If you've ever wondered why your email capture rates flatline despite good traffic, this episode offers a single, testable fix. No fluff, no theory — just a specific tactic you can implement this week. #ExitIntent #EmailSignups #LeadMagnet #ConversionRateOptimization #B2BSaaS #Popups #EmailMarketing #LandingPage #MobileOptimization #MarketingFunnel #GrowthHacking #ABTesting #LeadGen #CTR #FunnelConversion #MarketingStrategy #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    8 分
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