In this episode of the GaryVee Audio Experience, I throw it back to a conversation with Jesse Itzler - the rapper behind the Knicks theme song - to discuss the importance of execution as an entrepreneur, the dedication it takes to be successful, and Jesse's origin story.

Share this episode with a Knicks fan 💙🧡🏀

In this episode of the GaryVee Audio Experience, I dive deep into the launch of VeeFriends Topps Chrome and what it takes to build a massive intellectual property universe from scratch. I share the story of starting VaynerMedia in a borrowed conference room at 34 and why starting from zero is actually your biggest advantage. I also discuss the future of live shopping on platforms like TikTok and Whatnot, and why I’m betting the next 50 years of my life on characters like Patient Panda and Empathy Elephant.

Today VeeFriends Topps Chrome 2026 is released at topps.com - go there to start collecting VeeFriends today!

In this episode of the GaryVee Audio Experience, I dive into the madness surrounding the New York Knicks' historic run to the NBA Finals. I discuss the market dynamics driving ticket prices and why this is a case study in decades of pent-up demand. I also break down the "Barbell Syndrome" happening in business today: the parallel rise of AI and the exploding demand for live, analog experiences. Finally, we get real about why Fortune 500 companies have begun to focus on cultural relevance and organic social media.

You’ll learn about:

• The Rise of the "Barbell Syndrome" in Business

• How to Scale Business Results Using Organic Social Media

• The Impact of Pent-Up Demand on Market Pricing

• Self-Esteem vs. Insecurity in Fan Culture and Life