In this episode of the GaryVee Audio Experience, I talk about the massive shift from social media to interest media and why your brand needs to be obsessed with the end consumer. I encourage you to look past the "dirty data" and fake reports that are stalling our industry and start using common sense to see where attention is actually going. I also discuss the "Barbell Syndrome" - the simultaneous rise of extreme AI digitalization and the return to analog, real-life activations.

You’ll learn about:

• The shift from SEO to AEO (Answer Engine Optimization)
• Why I’m betting big on Live Shopping and apps like Whatnot
• The transition from Social Media to Interest Media
• How to use organic social content as a free testing ground for your products
• Why "Convenience is King" will always drive consumer behavior

In this episode of the GaryVee Audio Experience, I throw it back to a conversation with Jesse Itzler - the rapper behind the Knicks theme song - to discuss the importance of execution as an entrepreneur, the dedication it takes to be successful, and Jesse's origin story.

Share this episode with a Knicks fan 💙🧡🏀

In this episode of the GaryVee Audio Experience, I dive deep into the launch of VeeFriends Topps Chrome and what it takes to build a massive intellectual property universe from scratch. I share the story of starting VaynerMedia in a borrowed conference room at 34 and why starting from zero is actually your biggest advantage. I also discuss the future of live shopping on platforms like TikTok and Whatnot, and why I’m betting the next 50 years of my life on characters like Patient Panda and Empathy Elephant.

Today VeeFriends Topps Chrome 2026 is released at topps.com - go there to start collecting VeeFriends today!

In this episode of the GaryVee Audio Experience, I dive into the madness surrounding the New York Knicks' historic run to the NBA Finals. I discuss the market dynamics driving ticket prices and why this is a case study in decades of pent-up demand. I also break down the "Barbell Syndrome" happening in business today: the parallel rise of AI and the exploding demand for live, analog experiences. Finally, we get real about why Fortune 500 companies have begun to focus on cultural relevance and organic social media.

You’ll learn about:

• The Rise of the "Barbell Syndrome" in Business

• How to Scale Business Results Using Organic Social Media

• The Impact of Pent-Up Demand on Market Pricing

• Self-Esteem vs. Insecurity in Fan Culture and Life

In this episode of The GaryVee Audio Experience, I sit down with the legends on All the Smoke to discuss the biggest shifts in media and business. I explain the current state of linear TV and how you can win by mastering "interest media" through content volume. I also dive deep into why I believe nice guys finish first and how to build the emotional strength to tune out the noise of judgment.

You’ll learn about:

• The Power of "Interest Media"

• Career Advice for Modern Athletes and Entrepreneurs

• How to Build Resilience Through Adversity

• How to Overcome the Fear of Being Misunderstood

• How to Deal with Public Judgment or Criticism

In this episode of the GaryVee Audio Experience, I sit down to discuss my true life’s mission: helping the world dream bigger by building real self-esteem. I dive into the two distinct ways people reach the top and why only one leads to long-term fulfillment. I also share my personal aspirations for my family and how I hope to help them—and you—find a sense of "lightness" and balance in a materialistic world.

You’ll learn about:

• The difference between insecurity-driven and love-driven success

• How to build real self-esteem vs. entitlement

• My childhood dream of buying the New York Jets

• Why self-awareness is the key to eradicating hate and envy

• Practical ways to find "lightness" and reduce anxiety

In this episode of the GaryVee Audio Experience, we're throwing it back to when I sat down with Aubrey Marcus, CEO of Onnit in 2019. We talk about where confidence can take you and how to build your self-esteem.

Today's episode of the GaryVee Audio Experience is a fun one. It's a throwback to Podcast with friends where I sit down with Dina Ayada, Joe Gatto, and Nicky Cassano, we chat about why people are vulnerable to judgement from others, not caring about other people's opinions, and the importance of patience, intuition, and resilience. We also talk about fear, why it is fake, and how to overcome it. Hope you enjoy this one!

Thanks for listening!