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  • The F&B Profit Black Hole

    The F&B Profit Black Hole
    2026/05/22

    A lot of hotels think their F&B problem is pricing, the menu, or promotions. But more often than not, that’s not the real issue.

    The real issue is this: guests are already spending on food and drinks, just not inside your hotel.

    In this episode, we look at why city hotel F&B revenue depends less on average check, and more on whether the hotel has designed a guest journey that naturally moves people from breakfast to coffee, from the bar to dinner, and from late-night snacks to in-room dining.
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