Are you tired of throwing money at marketing campaigns that just don’t deliver? You aren't alone. In this episode of Leaders in Strategy, we tackle the real fears, industry distrust, and overwhelm that business owners face when trying to scale online. We are joined by Jess Williams, Director of Design in the Shires, a website and digital marketing expert who handles our very own website.

We dive deep into why humanising your brand ("people buy from people") beats a rigid sales pitch every time, why traditional print marketing still holds value, and how building a workplace culture centred on mental health and happiness directly fuels business success.

Stick around until the end, where Jess lays out three actionable "homework" steps you can use to audit your website traffic and social media strategy today!

#businessgrowth #leadership #businessstrategy #entrepreneurship #leadershipdevelopment #workplacewellness #LeadersInStrategy

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You can find out more about Jess and Design in the Shires here: https://www.designintheshires.co.uk/

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Join our Patreon Community for exclusive content, downloadable resources, business planning tools and access to our growing Leaders in Strategy community: https://patreon.com/c/leadersinstrategypodcast

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Like, comment, and subscribe for more expert advice on business strategy, leadership, and scaling your business.

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Want to learn how to produce a winning business strategy and profitably grow your business? I teach, coach and mentor Directors, Leaders and Managers on how to run successful companies.

To learn more, please visit my website at https://www.strategusconsulting.co.uk/.

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Follow me on LinkedIn: https://www.linkedin.com/in/mike-harris-095b4775/

Most leaders think strategy is about working harder, selling more, or outperforming the competition. But what if the best leaders don't win because they do more, but because they think differently before they ever act?

Welcome to the first episode of our exclusive mini-series diving deep into Sun Tzu’s The Art of War and translating its ancient wisdom into modern business realities.

In this episode, we break down the biggest misconception in business today: the myth that strategy is about fighting better. Instead, we explore how to create conditions where fighting is completely unnecessary.

If you are relying on pure execution and effort to win, you’re already too late.

Strategic Mindshift of the Day: Stop asking, "How do we win this?" and start asking, "Why are we in this position in the first place?"

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#businessgrowth #leadership #businessstrategy #entrepreneurship #leadershipdevelopment #businesscasestudy #customerretention #LeadersInStrategy

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Join our Patreon Community for exclusive content, downloadable resources, business planning tools and access to our growing Leaders in Strategy community: https://patreon.com/c/leadersinstrategypodcast

---------

Like, comment, and subscribe for more expert advice on business strategy, leadership, and scaling your business.

---------

Want to learn how to produce a winning business strategy and profitably grow your business? I teach, coach and mentor Directors, Leaders and Managers on how to run successful companies. To learn more, please visit my website at https://www.strategusconsulting.co.uk/.

Unlock the secrets to effective strategy, goal setting, and business growth. Today, we dive deep into our recent guests, showcasing their range of knowledge on how to transform your vision into reality, navigate the complexities of digital marketing, and leverage cutting-edge tools like AI to drive their success.

Whether you're a seasoned leader or just starting out, this episode provides bite-sized actionable frameworks and expert advice to sharpen your strategic thinking and achieve your most ambitious goals.

In this episode, our leaders cover:

• Mastering Goal Setting: Learn how to set clear, actionable goals with specific timelines to ensure your dreams become achievable realities.

•The Art of Strategy: Discover diverse perspectives on strategy, from defining your "why" and "how" to its crucial role in scaling your business and digital marketing efforts.

• Navigating Digital Marketing: Understand the challenges and opportunities in digital marketing, including identifying your target audience and choosing the right investment channels.

•AI as a Strategic Partner: Explore how Artificial Intelligence can be a powerful tool for problem-solving, strategising, and enhancing decision-making processes.

• Actionable Frameworks for Growth: Gain practical insights from the "5 Question Framework" and learn how to build a robust strategy that drives clarity, reduces mistakes, and ensures consistent progress.

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#businessgrowth #leadership #businessstrategy #entrepreneurship #leadershipdevelopment #businesscasestudy #customerretention #LeadersInStrategy

---------

Join our Patreon Community for exclusive content, downloadable resources, business planning tools and access to our growing Leaders in Strategy community: https://patreon.com/c/leadersinstrategypodcast

---------

Want to learn how to produce a winning business strategy and profitably grow your business? I teach, coach and mentor Directors, Leaders and Managers on how to run successful companies.

To learn more, please visit my website at https://www.strategusconsulting.co.uk/.

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Follow me and my guests on LinkedIn:

Mike Harris - https://www.linkedin.com/in/mike-harris-095b4775/

Gus Bhandal - https://www.linkedin.com/in/mguruuk/

Jess Williams - https://www.linkedin.com/in/jess-williams-bab292147/

Oli Wood - https://www.linkedin.com/in/woodoli/

Dave Stubberfield - https://www.linkedin.com/in/davestubberfield/

Sian Brennan-Todd - https://www.linkedin.com/in/sian-brennan-todd/

Yemi Oluseun - https://www.linkedin.com/in/yemioluseun/

Jeanette Linfoot - https://www.linkedin.com/in/jeannettelinfoot/