Data is only useful when you know all of the variables. In this Interview with Omprakash Asnani, we discuss how vital the A/B Test is for your business and more!Most people think community building is about posting more and showing up online. Om Asnani has a different perspective, which focuses on data results and adjusting based on what you find.In this episode, I sit down with Omprakash Asnani, founding team member and Head of Community & Learning Experiences at GrowthSchool, one of India's fastest-growing EdTech platforms backed by Sequoia Capital and Owl Ventures. Om has built and scaled communities that actually engage after adjusting and learning, from co-founding Atrangi Community to leading AI masterminds through Outskill, to being selected for the prestigious Google for Startups AI First 2025 program he has mastered how to read your marketing.We get into the real stuff: how to turn strangers into loyal communities, why most business owners are building audiences instead of relationships, what warm marketing actually looks like at scale, and how AI is changing the way people learn and connect.Whether you're a local business owner, a coach, a realtor, or anyone trying to grow without burning out on cold outreach, this conversation is going to hit different.In this episode:-Why community beats content every single time-The difference between followers and real connections-How GrowthSchool scaled to millions of learners through relationships-What AI tools Om uses to make learning and community sticky-Lessons from the Google for Startups AI program-How warm marketing strategies translate across ANY industryConnect with Omprakash Asnani on LinkedIn: https://www.linkedin.com/in/omasnani/Learn more about GrowthSchool: https://growthschool.io👉 Want to see if your marketing is actually working? Grab a free 15-minute analysis: https://calendly.com/livelocalteam/15-minute-marketing-analysis#CommunityBuilding #WarmMarketing #GrowthSchool #OmprakashAsnani #LocalBusiness #MarketingStrategy #AIMarketing #EdTech #EntrepreneurInterview #LiveLocalMD ##SmallBusinessMarketing #BuildYourCommunity #OnlineLearning #BusinessGrowth #MarketingCoach

**50th EPISODE and BONUS EPISODE** I wanted to the 50th episode to be a special guest, one full of experience, knowledge, and invaluable marketing strategy for you...In Episode 50 of the Live Local Podcast, Nikitas Tsoukales of RealTop Digital breaks down how to actually build predictable lead generation using SEO, ads, and smart funnel strategy.If you’re tired of posting, boosting, and hoping…let's talk about strategy, not spray and pray.In this episode:• How to turn marketing into a repeatable system• When to use SEO vs Google Ads vs social• Why most businesses waste money on marketing• How to fix your funnel so leads actually convert-Connect with Nikitas:https://realtop.com/https://www.linkedin.com/in/nikitast/And if you want more leads without cold outreach?

Try the 5 Day Challenge, which tests your marketing skills and helps you decide if you are a referral marketer:https://www.livelocalwarmmarketing.com

#digitalmarketing #marketingstrategy #businessgrowth #smallbusinessgrowth

Planning an event sounds simple…until it's not. As one of the most effective way to bring people together, connect with business owners, and rack up the leads, events can do it all (you just have to do them right).

In his second interview debut, I break down an effective event with George Percy and discuss what it really takes to plan and execute a successful event, especially at scale.

From international campaigns to large audience experiences, George brings a global perspective on how events are evolving and why most businesses get them wrong.

In this episode, we dive into:

• How to plan an event that people actually want to attend

• The biggest mistakes businesses make when organizing events

• How to use events to build real relationships, not just attendance

• What separates small events from high-impact, large-scale experiences

• The role of digital strategy before, during, and after your event

If you are an entrepreneur, business owner, or marketer trying to use events to grow your brand, this conversation will give you a smarter way to think about it.

Because a great event is not always about filling a room, it is about creating a moment people remember, and a connection that lasts.

Learn more about George Percy:

https://www.georgepercy.com/

And don't forget to subscribe to get the next marketing episode; you won't want to miss the insights and practical strategy from experts out in the field doing the work.