『The Marketing Career Podcast with Fexingo: Marketing Jobs, Skills, and Career Growth』のカバーアート

The Marketing Career Podcast with Fexingo: Marketing Jobs, Skills, and Career Growth

The Marketing Career Podcast with Fexingo: Marketing Jobs, Skills, and Career Growth

著者： Fexingo
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Every week, Lucas and Luna examine the shifting landscape of marketing careers — which skills are actually in demand, how job titles are evolving, and what separates a good career move from a dead end. They skip the hype about 'growth hacking' and instead look at real salary data from the ANA and LinkedIn, dissect job postings from companies like Procter & Gamble and HubSpot, and talk through the trade-offs between agency, in-house, and freelance routes. Lucas quizzes Luna on her framework for evaluating a role beyond just the title — things like budget ownership, cross-functional exposure, and the real learning curve. They also debate how much a marketing degree matters versus a portfolio of measurable results, and unpack case studies of marketers who pivoted from brand management to product marketing or from demand gen to analytics. If you're a marketer wondering whether to specialize further or broaden out, or if you're trying to assess whether your current job is building career capital or just paying bills, this is the conversation you need to hear. Lucas and Luna don't pretend there's one right path — but they do insist on honest, numbers-driven thinking about your next move. #MarketingCareers #MarketingJobs #CareerGrowth #MarketingSkills #BrandManagement #ProductMarketing #DemandGen #MarketingAnalytics #SalaryData #MarketingDegree #FreelanceMarketing #AgencyLife #InHouseMarketing #CareerCapital #MarketingStrategy #Careers #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. 経済学
エピソード
  • How Marketing Generalists Are Winning With No-Code Tools in 2026

    How Marketing Generalists Are Winning With No-Code Tools in 2026
    2026/06/08
    Lucas and Luna explore how marketing generalists are using no-code platforms like Airtable and Zapier to automate workflows and beat specialists. They break down a specific case: a solo marketer at a 50-person B2B SaaS company built a lead-scoring system in Airtable that replaced a $30,000/month Marketo license. The episode covers three concrete no-code automations any generalist can set up in an afternoon and why this trend is reshaping hiring in 2026. Lucas argues that generalists who embrace no-code are becoming the Swiss Army knives of marketing teams, while Luna pushes back on whether this creates a 'tool-juggler' trap. They also touch on the downside: no-code maintenance debt and the risk of building fragile systems. The conversation ends with a reflection on the new marketing career ladder where tool fluency is table stakes. #NoCode #MarketingGeneralist #Airtable #Zapier #MarketingAutomation #B2BSaaS #CareerGrowth #MarketingJobs #LeadScoring #MarketingSkills #2026Trends #MarTech #WorkflowAutomation #MarketingCareerPodcast #FexingoBusiness #BusinessPodcast #LucasAndLuna #MarketingStrategy Keep every episode free: buymeacoffee.com/fexingo
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    7 分
  • How Marketing Communities Replace Degrees in 2026

    How Marketing Communities Replace Degrees in 2026
    2026/06/08
    In this episode, Lucas and Luna explore how marketing communities are becoming a legitimate alternative to traditional degrees in 2026. They break down the rise of platforms like the Marketing Meetup and OnlineGenius, where marketers share real case studies, get peer feedback, and land jobs without a four-year diploma. Lucas cites a 2025 LinkedIn study showing that 42% of marketing hires now consider community involvement a stronger signal than a bachelor's degree. They discuss specific examples, such as a marketer who built a $200k salary entirely through community referrals, and debate the risks of echo chambers versus the practical skills gained. The episode closes with a reflection on how the credential landscape is shifting. #Marketing #MarketingCareers #CommunityOverDegrees #MarketingMeetup #OnlineGenius #AlternativeEducation #SkillBasedHiring #PeerLearning #MarketingHiringTrends #SocialCapital #Credentials #FutureOfWork #Business #CareerGrowth #MarketingSkills #DigitalMarketing #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • Why Marketing Agencies Are Losing Talent to In-House Teams

    Why Marketing Agencies Are Losing Talent to In-House Teams
    2026/06/07
    Lucas and Luna explore why top marketing talent is leaving agencies for in-house roles in 2026. They examine a specific case: how a mid-sized agency in Chicago lost three senior marketers to a single SaaS company, breaking down the compensation, culture, and autonomy shifts driving the exodus. Lucas shares data from a recent industry report showing that in-house marketing salaries now outpace agency pay by 22 percent for comparable roles. They discuss how agencies are starting to fight back with equity stakes, remote-first policies, and sabbatical programs. The episode also touches on what this means for brand marketers deciding between agency and client-side careers. A must-listen for anyone navigating the current marketing job market. #MarketingAgencies #InHouseMarketing #MarketingCareers #TalentWar #AgencyLife #MarketingJobs #SalaryGap #CareerPivot #ChicagoMarketing #SaaSMarketing #EquityCompensation #RemoteWork #MarketingTalent #AgencyTurnover #FexingoBusiness #BusinessPodcast #MarketingPodcast #FutureOfWork Keep every episode free: buymeacoffee.com/fexingo
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    8 分
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