エピソード

  • How Marketing Generalists Are Winning With No-Code Tools in 2026

    How Marketing Generalists Are Winning With No-Code Tools in 2026
    2026/06/08
    Lucas and Luna explore how marketing generalists are using no-code platforms like Airtable and Zapier to automate workflows and beat specialists. They break down a specific case: a solo marketer at a 50-person B2B SaaS company built a lead-scoring system in Airtable that replaced a $30,000/month Marketo license. The episode covers three concrete no-code automations any generalist can set up in an afternoon and why this trend is reshaping hiring in 2026. Lucas argues that generalists who embrace no-code are becoming the Swiss Army knives of marketing teams, while Luna pushes back on whether this creates a 'tool-juggler' trap. They also touch on the downside: no-code maintenance debt and the risk of building fragile systems. The conversation ends with a reflection on the new marketing career ladder where tool fluency is table stakes. #NoCode #MarketingGeneralist #Airtable #Zapier #MarketingAutomation #B2BSaaS #CareerGrowth #MarketingJobs #LeadScoring #MarketingSkills #2026Trends #MarTech #WorkflowAutomation #MarketingCareerPodcast #FexingoBusiness #BusinessPodcast #LucasAndLuna #MarketingStrategy Keep every episode free: buymeacoffee.com/fexingo
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    7 分
  • How Marketing Communities Replace Degrees in 2026

    How Marketing Communities Replace Degrees in 2026
    2026/06/08
    In this episode, Lucas and Luna explore how marketing communities are becoming a legitimate alternative to traditional degrees in 2026. They break down the rise of platforms like the Marketing Meetup and OnlineGenius, where marketers share real case studies, get peer feedback, and land jobs without a four-year diploma. Lucas cites a 2025 LinkedIn study showing that 42% of marketing hires now consider community involvement a stronger signal than a bachelor's degree. They discuss specific examples, such as a marketer who built a $200k salary entirely through community referrals, and debate the risks of echo chambers versus the practical skills gained. The episode closes with a reflection on how the credential landscape is shifting. #Marketing #MarketingCareers #CommunityOverDegrees #MarketingMeetup #OnlineGenius #AlternativeEducation #SkillBasedHiring #PeerLearning #MarketingHiringTrends #SocialCapital #Credentials #FutureOfWork #Business #CareerGrowth #MarketingSkills #DigitalMarketing #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • Why Marketing Agencies Are Losing Talent to In-House Teams

    Why Marketing Agencies Are Losing Talent to In-House Teams
    2026/06/07
    Lucas and Luna explore why top marketing talent is leaving agencies for in-house roles in 2026. They examine a specific case: how a mid-sized agency in Chicago lost three senior marketers to a single SaaS company, breaking down the compensation, culture, and autonomy shifts driving the exodus. Lucas shares data from a recent industry report showing that in-house marketing salaries now outpace agency pay by 22 percent for comparable roles. They discuss how agencies are starting to fight back with equity stakes, remote-first policies, and sabbatical programs. The episode also touches on what this means for brand marketers deciding between agency and client-side careers. A must-listen for anyone navigating the current marketing job market. #MarketingAgencies #InHouseMarketing #MarketingCareers #TalentWar #AgencyLife #MarketingJobs #SalaryGap #CareerPivot #ChicagoMarketing #SaaSMarketing #EquityCompensation #RemoteWork #MarketingTalent #AgencyTurnover #FexingoBusiness #BusinessPodcast #MarketingPodcast #FutureOfWork Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • How Marketing Generalists Are Pivoting to Product-Led Growth in 2026

    How Marketing Generalists Are Pivoting to Product-Led Growth in 2026
    2026/06/07
    Episode 36 of The Marketing Career Podcast. Lucas and Luna explore a concrete career path that hasn't been covered yet: marketing generalists moving into product-led growth roles. They use the specific example of a former brand manager at Mailchimp who became a growth PM at Canva — mapping the skills transfer, the salary bump, and the tactical steps. The hosts also address the common fear that PLG requires coding, and share real-world data on which companies are hiring for these hybrid roles right now in mid-2026. If you're a marketing generalist feeling squeezed by specialists or AI, this episode offers one clear pivot that's actually working. #MarketingGeneralist #ProductLedGrowth #PLG #CareerPivot #GrowthMarketing #ProductManagement #Mailchimp #Canva #MarketingCareer #CareerGrowth #MarketingJobs #SkillTransfer #NoCode #GrowthPM #FexingoBusiness #BusinessPodcast #TheMarketingCareerPodcast #MarketingSkills Keep every episode free: buymeacoffee.com/fexingo
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    9 分
  • How Marketing Generalists Are Losing Jobs to AI in 2026

    How Marketing Generalists Are Losing Jobs to AI in 2026
    2026/06/06
    In this episode, Lucas and Luna dive into a startling new trend: marketing generalists who once thrived are now being replaced by AI agents. They analyze a recent LinkedIn study showing a 40% drop in generalist job postings in the last year, and contrast it with the rise of hybrid roles that combine marketing with data science or product management. The hosts discuss what this means for career planning, how to pivot without starting over, and which skills actually add job security. Specific case: a former brand manager at a mid-sized CPG company who retrained as a marketing engineer and doubled her salary. The episode draws on real data and avoids hype. #MarketingGeneralists #AIinMarketing #MarketingJobs2026 #CareerPivot #HybridRoles #MarketingEngineer #LinkedInData #JobSecurity #CPGMarketing #DataScience #ProductMarketing #Reskilling #MarketingCareers #FexingoBusiness #BusinessPodcast #Marketing #CareerGrowth #FutureOfWork Keep every episode free: buymeacoffee.com/fexingo
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    10 分
  • How Marketing Generalists Navigate the 2026 Job Market

    How Marketing Generalists Navigate the 2026 Job Market
    2026/06/06
    Episode 34 of The Marketing Career Podcast with Fexingo. Lucas and Luna explore how marketing generalists are adapting to the 2026 job market, focusing on a specific case: a mid-career marketer who pivoted from a specialist content role to a generalist position at a mid-size B2B SaaS company. They break down the skills that made the transition work, the salary impact (a 22% increase), and how the generalist role is evolving as companies demand more flexibility. Along the way, they discuss the value of cross-functional collaboration, the importance of owning metrics beyond engagement, and why generalists who can speak both brand and demand are winning. The episode includes a natural, low-key listener support segment tied to the show's marketing focus. #MarketingGeneralist #2026JobMarket #B2BSaaS #CareerPivot #SkillsOverSpecialization #MarketingCareer #ContentMarketing #DemandGen #BrandMarketing #CrossFunctional #MarketingStrategy #CareerGrowth #SalaryNegotiation #MarketingJobs #FexingoBusiness #BusinessPodcast #MarketingPodcast #GeneralistVsSpecialist Keep every episode free: buymeacoffee.com/fexingo
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    11 分
  • How Marketing Referral Programs Drive Real Career Growth

    How Marketing Referral Programs Drive Real Career Growth
    2026/06/05
    In Episode 33 of The Marketing Career Podcast, Lucas and Luna explore the underrated power of referral programs as a career catalyst. They break down how a single referral from Dropbox's early invite system led to a cascade of opportunities — and why network-building beats cold applying every time. With concrete data on referral hire conversion rates (4x higher than standard applications), they discuss how to identify high-value referral programs, the etiquette of asking for a referral without seeming transactional, and why even small companies are adopting employee referral bonuses. Lucas shares a story from a former colleague who landed a senior marketing role through a referral chain that started with a LinkedIn comment. Luna pushes back on the idea that referrals only benefit extroverts, and they land on a practical framework: treat your network like a garden, not a rolodex. This episode is packed with actionable advice for marketers at any career stage who want to turn their professional relationships into real opportunities. #MarketingCareer #ReferralPrograms #CareerGrowth #Networking #JobSearch #MarketingJobs #EmployeeReferral #Dropbox #LinkedIn #CareerStrategy #ProfessionalNetwork #JobHunt #MarketingTips #CareerAdvice #Business #FexingoBusiness #BusinessPodcast #TheMarketingCareerPodcast Keep every episode free: buymeacoffee.com/fexingo
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    9 分
  • How Product Marketers Are Becoming the New Growth Team

    How Product Marketers Are Becoming the New Growth Team
    2026/06/05
    Lucas and Luna unpack a surprising trend in 2026: product marketers are quietly taking over the growth function at B2B and B2C companies alike. They examine how the role has evolved from writing launch copy and slide decks to owning pricing, positioning experiments, and cross-functional revenue strategy. Using real examples from companies like Canva and Gong, they show why product marketing now sits at the intersection of product, sales, and marketing — and why it's becoming one of the fastest-rising career tracks in the industry. They also discuss the skills that separate top-tier product marketers from the rest, including command of qualitative customer research, pricing psychology, and the ability to run controlled experiments. Plus, Lucas shares a specific framework he's seen used at high-growth startups to turn product marketers into de facto growth leads. If you're a marketer wondering where the real leverage is in 2026, this episode offers a concrete playbook. #ProductMarketing #GrowthMarketing #MarketingCareer #B2BMarketing #PricingStrategy #CustomerResearch #GoToMarket #ProductLedGrowth #MarketingSkills #CareerGrowth #2026Trends #Canva #Gong #MarketingStrategy #FexingoBusiness #BusinessPodcast #MarketingPodcast #CareerAdvice Keep every episode free: buymeacoffee.com/fexingo
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    8 分