『The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages』のカバーアート

The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages

The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages

著者： Fexingo
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Lucas and Luna dissect the AIDA model—Awareness, Interest, Decision, Action—and how each stage shapes modern marketing strategy. In each episode, they trace a real campaign from first impression to final conversion, using named brands like HubSpot's inbound engine or Nike's demand generation funnel. Lucas maps the numbers: cost-per-lead at the awareness top, conversion rates at the decision pinch point. Luna pushes back on assumptions, asking whether a 'leaky funnel' is actually a signal problem or a product problem. Together, they examine how content marketing, retargeting, and sales handoffs either accelerate or stall the buyer's journey. The show is for marketing managers, growth leads, and product marketers who already know the basics but want to see the funnel through the lens of real data and buyer psychology. Lucas and Luna avoid abstract theory; every episode grounds itself in a specific campaign, a specific metric, and a specific tension between awareness spending and conversion efficiency. No fluff, no generic advice—just two sharp operators walking through the machinery of influence. By the end, you will know exactly where your own funnel is leaking and one concrete fix you can try this week. #AIDA #MarketingFunnel #Awareness #Interest #Decision #Action #ConversionRate #LeadGeneration #DemandGen #FunnelAnalysis #ContentMarketing #Retargeting #SalesHandoff #BuyerJourney #MarketingMetrics #GrowthMarketing #FexingoBusiness #Marketing Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. 経済学
エピソード
  • How the PSP Built a Marketing Funnel on Portable Gaming

    How the PSP Built a Marketing Funnel on Portable Gaming
    2026/06/08
    In this episode of The Marketing Funnel Podcast, Lucas and Luna dissect how Sony's PlayStation Portable (PSP) built a marketing funnel that bypassed traditional console demographics. Using a specific case—the 2005 'PSP is Everything' campaign—they trace how Sony targeted young adults with portable gaming, music, and video. They explore the awareness stage driven by subway ads and viral word-of-mouth, the interest stage fueled by UMD movie releases, the decision stage influenced by price anchoring against the iPod, and the action stage powered by launch-day scarcity. The hosts discuss why the PSP's funnel succeeded where others failed, and what modern marketers can learn from its multi-format strategy. A focused, data-driven look at a gaming juggernaut's marketing playbook, perfect for marketers and business strategists. #PSP #Sony #MarketingFunnel #PortableGaming #AIDA #AwarenessStage #InterestStage #DecisionStage #ActionStage #GamingMarketing #ViralMarketing #Scarcity #PriceAnchoring #UMD #iPodCompetitor #2005Campaign #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    7 分
  • How Liquid Death Turned Canned Water Into a Marketing Funnel

    How Liquid Death Turned Canned Water Into a Marketing Funnel
    2026/06/07
    In this episode of The Marketing Funnel Podcast, Lucas and Luna dive into how Liquid Death Mountain Water built a multi-million dollar marketing funnel by selling canned water with a punk-rock attitude. They examine the brand's awareness playbook: irreverent social media, viral stunts like selling 'murdered' water bottles, and partnerships with metal bands. At the interest stage, Liquid Death uses dark humor and a 'kill your thirst' tagline to create a cult-like following. The hosts break down how the brand converts curiosity into purchases through limited-edition flavors and collector's art cans—boasting over $100 million in revenue by 2025. They also analyze the decision stage, where Liquid Death leverages scarcity and a subscription model, and the action stage, where community-driven events like 'Deathstock' keep customers engaged long after the first sip. Specific data points include a 400% year-over-year growth in 2024 and a 30% repeat purchase rate. Tune in for a case study in turning a commoditized product into a lifestyle brand. #LiquidDeath #CannedWater #MarketingFunnel #AIDA #ViralMarketing #BrandBuilding #Scarcity #SubscriptionModel #PunkRock #SocialMedia #Stunts #Humor #LimitedEdition #Community #RevenueGrowth #Marketing #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    6 分
  • How NPS Scores Can Kill Your Marketing Funnel

    How NPS Scores Can Kill Your Marketing Funnel
    2026/06/07
    Episode 36 of The Marketing Funnel Podcast explores the dark side of Net Promoter Score. Lucas and Luna discuss how over-reliance on NPS can distort marketing strategy, citing examples from Tesla and others. They explain why NPS often fails to capture true customer loyalty and how companies can use more nuanced metrics to build a healthier funnel. The episode includes a concrete case of a company that lost its way by chasing NPS targets, and practical advice for marketers on when to trust (and when to ignore) the single-question survey. #NPS #NetPromoterScore #CustomerLoyalty #MarketingMetrics #Tesla #CustomerSatisfaction #FunnelMetrics #MarketingStrategy #BusinessPodcast #FexingoBusiness #MarketingFunnel #CustomerExperience #LTV #Churn #SurveyFatigue #Retention #WordOfMouth #Detractors Keep every episode free: buymeacoffee.com/fexingo
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    8 分
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