https://page2pod.com - While we're between seasons, we're revisiting some of the most impactful conversations we've had on The Page 2 Podcast. This episode with Kevin Indig originally aired in 2025, but many of the topics are even more relevant today. We'll be back soon with brand-new episodes. Enjoy the conversation.

Are Google AI Overviews killing organic search traffic?

Learn how SEO strategy must shift when visibility no longer guarantees clicks.In this discussion with SEO advisor Kevin Indig, we break down the changing search landscape.

If you are an SEO professional or site owner, this conversation clarifies why visibility is losing its direct correlation with traffic. We examine how the rise of AI-generated search results alters user behavior and why traditional ranking metrics are becoming less reliable indicators of success.

🤖 In This Episode

• Why Google AI Overviews are reshaping ecommerce search results
• How product grids, image carousels, forums, and Reddit visibility are changing in the SERP
• What brands should do now to prepare for Black Friday and Cyber Monday SEO
• Why ChatGPT, Gemini, Perplexity, and Copilot rely on different citation sources
• How YouTube, LinkedIn, Reddit, and Wikipedia influence AI search visibility
• Why simple content structure, FAQs, summaries, and key takeaways matter for both users and AI systems
• When Core Web Vitals and page speed matter most for SEO performance
• What Kevin’s AI Overview usability study revealed about clicks, trust, and user behavior
• Why rankings still matter even as organic clicks decline
• How SEO teams should rethink KPIs, share of voice, brand recall, and influence-driven measurement
• Why mentions, sentiment, and digital PR may matter more than traditional link volume
• Kevin’s prediction for Google Search, AI Mode, and the future of AI-first search experiences

This episode is packed with practical insights for SEOs, content marketers, ecommerce teams, and digital leaders trying to navigate the next era of organic search.

What do you think will matter more in the future of SEO: rankings, citations, mentions, or brand trust? Drop your thoughts in the comments.

✅ Subscribe to the Page 2 Podcast for more expert conversations on SEO, marketing, and growth (https://open.spotify.com/show/4mMTmBqGA8VpGGL7ItUtGk?si=i_1e0LnzR2OLUSXjMip-uQ).Sponsored by Moving Traffic Media (https://www.movingtrafficmedia.com)🔗 Resources & Links Mentioned in This Episode• Kevin Indig on Linkedin (https://www.linkedin.com/in/kevinindig/)• Growth Memo Newsletter (https://www.kevin-indig.com/newsletter/)• AI Overviews Usability Study (https://www.kevin-indig.com/ai-overviews-usability-study)• Google E-commerce SERP Features 2025 vs. 2024 (https://www.growth-memo.com/p/google-e-commerce-serp-features-2025)• LLMs and Content Structure (https://www.growth-memo.com/p/what-content-works-well-in-llms)• Measurement Shifts (https://www.linkedin.com/posts/kevinindig_the-new-normal-activity-7361369910809092096-sygI)Follow the Page 2 Podcast• Page 2 Podcast on Youtube (https://www.youtube.com/@thepage2podcast922)• Page 2 Podcast on Linkedin (https://www.linkedin.com/company/page2podcast)• Page 2 Podcast on Facebook (https://www.facebook.com/ThePage2Podcast/)Follow Jon Clark• Jon Clark on Bluesky (https://bsky.app/profile/jonclark.co)• Jon Clark on Linkedin (https://www.linkedin.com/in/ppcmarketing/)

https://page2pod.com - While we're between seasons, we're revisiting some of the most impactful conversations we've had on The Page 2 Podcast. This episode with Claudia Tomina originally aired in 2025, but many of the topics around local search disruption and Google My Business strategy are even more relevant today. We'll be back soon with brand-new episodes. Enjoy the conversation.

What actually moves the needle in local SEO today? Local SEO expert Claudia Tomina pulls back the curtain on Google Business Profile rankings, revealing the factors most businesses overlook—from category selection and review velocity to suspensions, service-area businesses, and Google's evolving AI-powered search experience and online visibility. If you want actionable strategies to improve your local visibility and stay ahead of where Google is headed next, this is an episode you won't want to miss.

Whether you're managing a single location, a multi-location franchise, a restaurant, law firm, roofer, or home services business, this episode dives into the nuances of local SEO that often get overlooked.

📍 In This Episode

• How Claudia approaches a complete Google Business Profile audit

• Why business categories are one of the most important local ranking factors

• The impact of primary vs. secondary categories on local visibility

• How business names influence Google Maps rankings

• What "Popular Times" data reveals about ranking boosts

• Why restaurants often have unique advantages in local search

• Local SEO strategies for service-area businesses like roofers and contractors

• The truth about service areas and Google Maps rankings

• Best practices when moving a business location without losing reviews

• How to handle Google Business Profile suspensions and reinstatements

• Common causes of suspensions and deceptive content violations

• Why review recency matters more than most businesses realize

• How review campaigns can improve rankings and engagement

• The relationship between reviews, services, menus, and keyword rankings

• Why citations still matter in modern local SEO

• Insights on Yelp, Apple Maps, Angie, and other trust signals

• Local SEO tools for multi-location brands and franchises

• Whether Google Business Profile posts still impact rankings

• Why photos and videos have become powerful local SEO signals

• How Google AI is detecting suspicious review behavior

• What business owners should know about Google's new review moderation systems

• Claudia's predictions for AI Mode and the future of local search

This episode is packed with practical local SEO tactics, ranking insights, and real-world examples that can help businesses improve visibility in Google Maps and local search results.

👉 Subscribe for more expert interviews covering SEO, PPC, AI, content marketing, and digital growth strategies.

💬 Comment below: What's been your biggest challenge with Google Business Profiles—reviews, rankings, suspensions, or AI changes?

Sponsored by Moving Traffic Media → https://www.movingtrafficmedia.comFollow the Page 2 Podcast✅ Page 2 Podcast on Youtube → https://www.youtube.com/@thepage2podcast922✅ Page 2 Podcast on Linkedin → https://www.linkedin.com/company/page2podcast✅ Page 2 Podcast on Facebook → https://www.facebook.com/ThePage2Podcast/Follow Jon Clark✅ Jon Clark on Bluesky → https://bsky.app/profile/jonclark.co✅ Jon Clark on Linkedin → https://www.linkedin.com/in/ppcmarketing/