https://page2pod.com - In this episode of the Page 2 Podcast, Jon Clark and Constance Chen sit down with Louisa Frahm, former ESPN SEO Director and Google Trends curator, to break down the evolving world of news SEO, AI-driven search, and audience-first content strategy.

Louisa shares deep insights from her decade-plus experience shaping SEO strategies at major media brands, revealing how to win editorial buy-in, leverage Google Trends for real-time opportunities, and build scalable content systems that thrive in the age of AI Overviews and zero-click search.

From practical newsroom tactics to forward-looking SEO frameworks, this episode is packed with actionable strategies for SEOs, content teams, and media professionals navigating today’s rapidly changing search landscape.

📊 In This Episode

• 🎯 How to turn skeptical editors into SEO allies through training and trust
• 📈 Why “simple is not stupid” is the key to winning with Google Trends
• ⚡ How to use rising queries for real-time content ideation
• 🧠 The power of utility content and question-based SEO strategies
• 🔄 Why content refreshing is critical in the age of AI and zero-click search
• 🏆 Real-world ESPN case studies on evergreen + breaking news strategies
• 🔗 How to build effective internal linking and content hubs
• 🌍 Why SEO is shifting into full audience strategy across platforms
• 🎥 How TikTok, YouTube, and Reddit are reshaping search visibility
• 🔍 The role of EEAT in an AI-driven search ecosystem

This episode delivers a masterclass in modern SEO—blending newsroom experience, AI insights, and real-world strategy into one powerful conversation.

👉 Don’t miss future SEO insights—subscribe to the Page 2 Podcast for expert strategies every week!

💬 What’s your biggest challenge with SEO in today’s AI-driven search landscape? Drop a comment below—we’d love to hear your thoughts!

🛠️ Tools & Resources Mentioned
• Louisa Frahm on Linkedin → https://www.linkedin.com/in/louisa-frahm-67710922/
• Ask a news SEO: Louisa Frahm on Google Trends → https://www.seoforjournalism.com/p/louisa-frahm-espn-news-seo
• TikTok keyword research → https://www.seoforjournalism.com/p/keyword-research-news-seo-tips

Sponsored by Moving Traffic Media

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https://page2pod.com - AI is transforming SEO faster than ever—and not everyone is ready for what’s coming next. In this episode, Patrick Stox from Ahrefs breaks down the real impact of AI on search, content, and the future of SEO jobs.

From zero-click searches to programmatic content and edge SEO, this conversation dives deep into what’s actually working right now—and what might disappear entirely. If you’re in SEO, content, or digital marketing, this is a must-listen episode to stay ahead of the curve.

• 🤖 Why AI is creating fear, burnout, and uncertainty across the SEO industry
• 📉 The rise of zero-click search and what it means for website traffic
• 💡 Why conversions matter more than traffic in the AI search era
• 🧠 How SOPs and automation are reshaping SEO workflows
• ⚙️ What edge SEO is and how it enables faster implementation
• 📊 The shift from top-of-funnel content to product-led SEO strategies
• 🧩 How Ahrefs is using AI skills to scale content updates
• 🚀 The real opportunity behind programmatic SEO (and its risks)
• 🧪 Why original insights and expert input are now critical for ranking
• 📣 The growing importance of content distribution beyond your website
• 🔗 How brand mentions and third-party content impact AI visibility
• ⚠️ Why SEO jobs—especially junior roles—may shrink in the future
• 🌍 Why hreflang and international SEO are being ignored by LLMs (for now)

This episode is packed with actionable insights on how to adapt your SEO strategy in an AI-driven world.

If you want to stay competitive in SEO as AI reshapes the landscape, this episode gives you the clarity and direction you need.

👉 Subscribe for more deep dives into SEO, AI, and digital marketing trends that actually matter.
💬 Comment below: Do you think AI will replace SEO jobs—or make them more valuable?

🔗 Tools and Resources Mentioned:
• Follow Patrick Stox on LinkedIn → https://www.linkedin.com/in/patrickstox/
• Google Uses ~40 Canonicalization Signals → https://ahrefs.com/blog/canonicalization/
• The Most Common hreflang Issues Across 374,756 Domains → https://speakerdeck.com/patrickstox/hreflang-study-and-interesting-issues-brighton-seo-2023-patrick-stox
• Ahrefs official site → https://ahrefs.com/
• Will Critchlow episode discussing Edge SEO → https://youtu.be/syE6fe4lIr4?si=M\_6VaSQXydFritu3

Sponsored by Moving Traffic Media

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https://page2pod.com - AI is transforming how users discover information, shifting from traditional search engines to AI-powered answers. In this episode of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with Baruch Toledano (SimilarWeb) to break down the latest insights from the Generative AI Landscape Study and the 2026 AI Brand Visibility Report.

They explore how AI search differs from Google, why prompts are getting longer and more complex, and what it takes for brands to appear inside AI-generated answers. From the rise of niche publishers to the growing importance of your entire digital footprint, this episode is packed with actionable insights for marketers navigating the next era of search.

🔍 In This Episode

• How AI is compressing the internet into a single answer and changing discovery
• Why AI prompts are dramatically longer than traditional search queries
• The surprising rise of niche publishers and long-tail content in AI results
• How SEO and AEO (Answer Engine Optimization) now work together
• Why your entire digital footprint matters more than ever
• The role of brand recall and branded search in AI-driven journeys
• How industries like fashion are winning in AI search visibility
• Why Reddit and consensus across sources are key ranking signals
• The growing importance of content depth, FAQs, and follow-up questions
• How AI and Google complement each other in the customer journey

This episode reveals how marketers can adapt their strategies to stay visible in an AI-first search world.

If you found this episode valuable, subscribe to the Page 2 Podcast for more insights on SEO, AI, and digital marketing.

💬 Comment below: How are you adapting your SEO strategy for AI search and AEO?

🛠️ Resources & Platforms Mentioned
• Follow Baruch Toledano on LinkedIn - https://www.linkedin.com/in/baruchtoledano/
• Baruch Toledano's Tech SEO Connect presentation: https://www.youtube.com/live/4whGj6qpZWY?si=EvTsXPFJmMD6QHPP&t=497
• SimilarWeb - https://www.similarweb.com/
• 2025 Generative AI Landscape: The State Of Gen AI - https://www.similarweb.com/corp/2025-generative-ai-landscape/
• 2026 Generative AI Brand Visibility Index - https://www.similarweb.com/corp/2026-genai-brand-visibility-index/

Sponsored by Moving Traffic Media

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