https://page2pod.com - In this episode of the Page 2 Podcast, we sit down with Ross Simmonds to unpack one of the biggest shifts happening in search today: Reddit's rise in Google rankings and AI-generated answers.

After analyzing over 8,500 keywords across 13 B2B brands, Ross reveals why long-tail queries—once ignored due to "zero search volume"—are now driving real traffic, conversions, and visibility across both Google and LLMs.

We dive deep into how brands are losing control of their narrative to anonymous users, why Reddit is dominating bottom-of-funnel searches, and how marketers can adapt with a distribution-first mindset. Ross also shares tactical frameworks for building a Reddit presence, blending organic and paid strategies, and leveraging AI to scale smarter—not just faster.

Whether you're in SEO, content marketing, or growth, this episode will completely reshape how you think about visibility in 2026 and beyond.

🚀 In This Episode
• Reddit now dominates high-intent, long-tail search queries
• Why "zero search volume" keywords are actually gold opportunities
• How AI and LLMs amplify Reddit content in search results
• The 3-account Reddit strategy every brand should use
• Why most marketers fail (and get banned) on Reddit
• How to reverse-engineer viral Reddit posts using historical data
• The shift from "create more" to "distribute first" marketing
• Blending Reddit organic + paid for high-performing campaigns
• How AI tools like Claude are transforming content workflows
• Why distribution is no longer a "nice-to-have" but a necessity

This episode breaks down exactly how modern marketers can win in a world where search, AI, and community-driven content collide.

👍 If you found this valuable, make sure to subscribe for more insights on SEO, AI, and content marketing strategy.
💬 Drop a comment below: Are you currently using Reddit in your marketing strategy—or still ignoring it?

🛠️ Tools & Resources Mentioned
• Follow Ross Simmonds on LinkedIn https://www.linkedin.com/in/rosssimmonds/
• Follow Ross Simmonds on X https://x.com/TheCoolestCool
• Follow Ross Simmonds on Instagram https://www.instagram.com/rosssimmondsig/
• Ross Simmonds Personal Website https://rosssimmonds.com/
• Listen to the Ross Simmonds Show https://rosssimmonds.com/
• Foundation Inc https://foundationinc.co/
• Distribution AI https://www.distribution.ai/
• Ross' book Create Once Distribute Forever https://amzn.to/3Q05fTb
• Ross on getting banned from Reddit https://kpplaybook.com/resources/content-distribution-mastering-the-art-of-visibility-in-the-ai-era/
• The Comprehensive GEO — Generative Engine Optimization — guide https://foundationinc.co/lab/generative-engine-optimization

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https://page2pod.com - In this episode of the Page 2 Podcast, Jon Clark and Constance Chen sit down with Louisa Frahm, former ESPN SEO Director and Google Trends curator, to break down the evolving world of news SEO, AI-driven search, and audience-first content strategy.

Louisa shares deep insights from her decade-plus experience shaping SEO strategies at major media brands, revealing how to win editorial buy-in, leverage Google Trends for real-time opportunities, and build scalable content systems that thrive in the age of AI Overviews and zero-click search.

From practical newsroom tactics to forward-looking SEO frameworks, this episode is packed with actionable strategies for SEOs, content teams, and media professionals navigating today’s rapidly changing search landscape.

📊 In This Episode

• 🎯 How to turn skeptical editors into SEO allies through training and trust
• 📈 Why “simple is not stupid” is the key to winning with Google Trends
• ⚡ How to use rising queries for real-time content ideation
• 🧠 The power of utility content and question-based SEO strategies
• 🔄 Why content refreshing is critical in the age of AI and zero-click search
• 🏆 Real-world ESPN case studies on evergreen + breaking news strategies
• 🔗 How to build effective internal linking and content hubs
• 🌍 Why SEO is shifting into full audience strategy across platforms
• 🎥 How TikTok, YouTube, and Reddit are reshaping search visibility
• 🔍 The role of EEAT in an AI-driven search ecosystem

This episode delivers a masterclass in modern SEO—blending newsroom experience, AI insights, and real-world strategy into one powerful conversation.

👉 Don’t miss future SEO insights—subscribe to the Page 2 Podcast for expert strategies every week!

💬 What’s your biggest challenge with SEO in today’s AI-driven search landscape? Drop a comment below—we’d love to hear your thoughts!

🛠️ Tools & Resources Mentioned
• Louisa Frahm on Linkedin → https://www.linkedin.com/in/louisa-frahm-67710922/
• Ask a news SEO: Louisa Frahm on Google Trends → https://www.seoforjournalism.com/p/louisa-frahm-espn-news-seo
• TikTok keyword research → https://www.seoforjournalism.com/p/keyword-research-news-seo-tips

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https://page2pod.com - AI is transforming SEO faster than ever—and not everyone is ready for what’s coming next. In this episode, Patrick Stox from Ahrefs breaks down the real impact of AI on search, content, and the future of SEO jobs.

From zero-click searches to programmatic content and edge SEO, this conversation dives deep into what’s actually working right now—and what might disappear entirely. If you’re in SEO, content, or digital marketing, this is a must-listen episode to stay ahead of the curve.

• 🤖 Why AI is creating fear, burnout, and uncertainty across the SEO industry
• 📉 The rise of zero-click search and what it means for website traffic
• 💡 Why conversions matter more than traffic in the AI search era
• 🧠 How SOPs and automation are reshaping SEO workflows
• ⚙️ What edge SEO is and how it enables faster implementation
• 📊 The shift from top-of-funnel content to product-led SEO strategies
• 🧩 How Ahrefs is using AI skills to scale content updates
• 🚀 The real opportunity behind programmatic SEO (and its risks)
• 🧪 Why original insights and expert input are now critical for ranking
• 📣 The growing importance of content distribution beyond your website
• 🔗 How brand mentions and third-party content impact AI visibility
• ⚠️ Why SEO jobs—especially junior roles—may shrink in the future
• 🌍 Why hreflang and international SEO are being ignored by LLMs (for now)

This episode is packed with actionable insights on how to adapt your SEO strategy in an AI-driven world.

If you want to stay competitive in SEO as AI reshapes the landscape, this episode gives you the clarity and direction you need.

👉 Subscribe for more deep dives into SEO, AI, and digital marketing trends that actually matter.
💬 Comment below: Do you think AI will replace SEO jobs—or make them more valuable?

🔗 Tools and Resources Mentioned:
• Follow Patrick Stox on LinkedIn → https://www.linkedin.com/in/patrickstox/
• Google Uses ~40 Canonicalization Signals → https://ahrefs.com/blog/canonicalization/
• The Most Common hreflang Issues Across 374,756 Domains → https://speakerdeck.com/patrickstox/hreflang-study-and-interesting-issues-brighton-seo-2023-patrick-stox
• Ahrefs official site → https://ahrefs.com/
• Will Critchlow episode discussing Edge SEO → https://youtu.be/syE6fe4lIr4?si=M\_6VaSQXydFritu3

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https://page2pod.com - AI is transforming how users discover information, shifting from traditional search engines to AI-powered answers. In this episode of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with Baruch Toledano (SimilarWeb) to break down the latest insights from the Generative AI Landscape Study and the 2026 AI Brand Visibility Report.

They explore how AI search differs from Google, why prompts are getting longer and more complex, and what it takes for brands to appear inside AI-generated answers. From the rise of niche publishers to the growing importance of your entire digital footprint, this episode is packed with actionable insights for marketers navigating the next era of search.

🔍 In This Episode

• How AI is compressing the internet into a single answer and changing discovery
• Why AI prompts are dramatically longer than traditional search queries
• The surprising rise of niche publishers and long-tail content in AI results
• How SEO and AEO (Answer Engine Optimization) now work together
• Why your entire digital footprint matters more than ever
• The role of brand recall and branded search in AI-driven journeys
• How industries like fashion are winning in AI search visibility
• Why Reddit and consensus across sources are key ranking signals
• The growing importance of content depth, FAQs, and follow-up questions
• How AI and Google complement each other in the customer journey

This episode reveals how marketers can adapt their strategies to stay visible in an AI-first search world.

If you found this episode valuable, subscribe to the Page 2 Podcast for more insights on SEO, AI, and digital marketing.

💬 Comment below: How are you adapting your SEO strategy for AI search and AEO?

🛠️ Resources & Platforms Mentioned
• Follow Baruch Toledano on LinkedIn - https://www.linkedin.com/in/baruchtoledano/
• Baruch Toledano's Tech SEO Connect presentation: https://www.youtube.com/live/4whGj6qpZWY?si=EvTsXPFJmMD6QHPP&t=497
• SimilarWeb - https://www.similarweb.com/
• 2025 Generative AI Landscape: The State Of Gen AI - https://www.similarweb.com/corp/2025-generative-ai-landscape/
• 2026 Generative AI Brand Visibility Index - https://www.similarweb.com/corp/2026-genai-brand-visibility-index/

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https://page2pod.com - AI search is exploding in hype, but what does the data actually say?

In this episode of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with Patrick Reinhart, VP of Services & Thought Leadership at Conductor, to unpack one of the largest AEO and GEO benchmark studies ever conducted. After analyzing millions of prompts and billions of sessions, the surprising finding was that AI referral traffic currently accounts for only about 1% of total web traffic.

So why are companies reorganizing teams and shifting budgets toward AI optimization?

Patrick explains how AI search isn’t really about traffic (yet)**—it’s about **brand visibility, citations, sentiment, and authority across large language models like ChatGPT and Gemini. As traditional search and AI search converge, marketing teams must learn how to optimize for both ecosystems simultaneously.

The conversation dives into the realities behind AI Overviews, the future of affiliate-heavy sites, why schema markup and proprietary research are becoming more valuable, and how brands should think about visibility when traffic might decline but revenue continues to grow.

If you're an SEO, CMO, or digital marketer trying to navigate the AI transformation of search, this episode provides a clear, data-backed roadmap.

🔍 In This Episode
• Why AI referral traffic is only ~1% today and why that number surprises many marketers
• The difference between traditional SEO metrics vs AI search visibility signals
• How brand sentiment, citations, and authority influence LLM results
• Why affiliate-heavy sites are struggling in Google but thriving in LLMs
• The industries triggering the most Google AI Overviews (healthcare & finance)
• How CMOs are reallocating paid search budgets into AI initiatives
• The role of schema markup and proprietary research in future search visibility
• Why AI-generated content without human insight is getting crushed in rankings
• The real reason direct traffic is increasing as people research with AI first
• Predictions for AI search growth, e-commerce agents, and the future of traffic

This episode reveals how search is fragmenting—and why smart marketers must optimize for both traditional search and AI discovery channels.

👍 Subscribe for more deep-dive conversations on SEO, AI search, and digital growth.

💬 Comment below: Do you think AI search will eventually replace Google traffic—or will traditional SEO remain dominant?

Links and Resources Mentioned
• Pat Reinhart on Linkedin - https://www.linkedin.com/in/patrickreinhart/
• 2026 AEO / GEO Benchmark Report - https://www.conductor.com/academy/aeo-geo-benchmarks-report/
• The State of AEO / GEO in 2026: The CMO Benchmark Report - https://www.conductor.com/academy/state-of-aeo-geo-report/
• Conductor Platform - https://www.conductor.com

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https://page2pod.com - In Episode 109 of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with Anthony Higman, founder and CEO of ADSQUIRE and one of the world’s top PPC experts. Anthony manages some of the most expensive keywords on the internet—legal search—where a single click can exceed $1,000.

In this deep dive, Anthony explains why his team intentionally resists automation, manually bidding on campaigns while closely analyzing search engine results pages (SERPs) to uncover Google’s algorithmic changes. From running a lean five-person agency to managing high-stakes legal advertising campaigns, this conversation explores what it takes to dominate search in one of the most competitive industries in digital marketing.

Anthony also shares unconventional tactics—from geo-testing SERPs and listening to every call lead, to running creative marketing stunts like Times Square billboards—to maintain a competitive edge while delivering elite performance for law firms across the U.S.

If you're interested in PPC strategy, Google Ads optimization, legal marketing, or the evolving battle between human expertise and machine learning in advertising, this episode is packed with actionable insights.

🎯 In This Episode
• Why Anthony Higman still relies on manual bidding in Google Ads while most agencies rely on automation
• The realities of managing $1,000+ CPC keywords in legal search marketing
• How ADSQUIRE runs a five-person agency managing massive ad spend
• Why watching the SERP itself—not just platform metrics—is critical for campaign strategy
• The hidden problems with Responsive Search Ads in legal marketing
• How Google’s evolving match types and reduced transparency affect PPC performance
• Why Anthony uses YouTube, Display, and branding campaigns alongside high-intent search ads
• How listening to every lead call helps improve lead quality and campaign optimization
• The limitations of Local Services Ads for scaling law firm marketing
• Anthony’s philosophy on building a small, nimble agency instead of scaling headcount

This episode is a must-watch for PPC specialists, digital marketers, and agency owners looking to understand how elite operators compete in high-stakes advertising markets.

🔔 Subscribe for more insights from top marketing experts:
If you enjoyed this episode, make sure to Subscribe to the Page 2 Podcast for weekly conversations with leaders in SEO, PPC, and digital marketing.

💬 Join the conversation:
Do you think manual PPC management can still outperform automation and AI in Google Ads? Drop your thoughts in the comments—we’d love to hear your perspective.

🔗 Resources & Tools Mentioned
• ADSQUIRE Official Site
• Anthony Higman on LinkedIn
• Anthony Higman on X
• Adsquire's Mascot in Space
• ADSQUIRE Breaks The World Record For Most Law Firms On A Single Billboard

Sponsored by Moving Traffic Media

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https://page2pod.com - Today’s episode dives deep into the real side of entrepreneurship with John Doherty — founder of Credo and EditorNinja, both successfully sold — and now full-time coach to agency owners through JFD Coaching.

But this isn’t just a highlight reel of exits.

John shares the uncomfortable middle: the cash crunch that nearly wiped out EditorNinja, how AI rapidly shifted content economics, and the 3.5-week sprint from “I might shut this down” to signing an LOI.

We explore what’s actually happening to agencies in the age of AI, why commodity positioning is killing margins, and how to build a business that’s both profitable to run and attractive to sell.

From pricing strategy to hiring philosophy to value-based retainers, this episode is packed with tactical advice and founder-level perspective.

🔥 In This Episode

• How EditorNinja nearly went bankrupt before being sold
• The 3.5-week path from shutdown mode to signed LOI
• Why AI broke traditional content acquisition models
• The biggest mistake agencies make at $20K–$40K/month
• How to improve gross margins fast (without cutting quality)
• Why your first hire should be an admin—not a specialist
• The shift from “done-for-you” execution to strategic partnership
• How to anchor pricing to value instead of cost
• The $15M acquisition offer John turned down
• Why the best businesses to sell are the best businesses to run

This episode is a masterclass in building resilient agencies in a rapidly shifting market.

If you’re an agency owner navigating AI disruption, pricing pressure, or growth plateaus, this conversation will change how you think about your business.

👉 Subscribe to the Page 2 Podcast for more honest conversations about agency growth, entrepreneurship, and digital marketing strategy.

💬 Comment below: Are you repositioning your agency because of AI? Or are you still competing on price and execution? We’d love to hear where you’re at.

🎯 Resources and Links

• JFD Coaching (John’s Coaching Business) - https://www.johnfdoherty.com
• John Doherty on LinkedIn - https://www.linkedin.com/in/johnfdoherty/
• John Doherty on Instagram - https://www.instagram.com/johnfdoherty/
• Credo - https://getcredo.com/
• EditorNinja - https://editorninja.com/

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