『The Podcast Marketing Podcast with Fexingo: Audio Strategy, Audience Growth, and Show Promotion』のカバーアート

The Podcast Marketing Podcast with Fexingo: Audio Strategy, Audience Growth, and Show Promotion

The Podcast Marketing Podcast with Fexingo: Audio Strategy, Audience Growth, and Show Promotion

著者： Fexingo
無料で聴く

Lucas and Luna deconstruct the mechanics behind podcast growth — not as theory, but as applied audio marketing. Each episode picks one real show (or network) and reverse-engineers its audience strategy: why certain episode hooks drive downloads, how cross-promotion swaps actually affect subscriber counts, and what Apple Podcasts chart algorithms reward in 2024. They bring receipts — referencing specific CTA tests, SEO metadata tweaks, and ad-read placement data from shows like 'The Economics of Everyday Things' or 'Acquired'. The listener is a podcaster who already has 30+ episodes under their belt and wants to move beyond basic advice into measurable tactics. Lucas draws on his years as a journalist covering the podcast industry; Luna challenges every assumption with counterexamples from indie shows that broke out without a network push. The conversation avoids hype: no 'growth hacks,' no 'audience-building secrets.' Instead, they ask: When Katz’s 80/20 rule applies to episode promotion, which 20% of your feed should you actually spend ad dollars on? If you walk away without a specific change to your show's metadata or trailer strategy, they haven't done their job. #PodcastMarketing #AudienceGrowth #ShowPromotion #AudioStrategy #ApplePodcasts #SpotifyForPodcasters #PodcastSEO #PodcastAnalytics #RSSMarketing #EpisodeHooks #CrossPromotion #ChartAlgorithms #IndiePodcasting #PodcastCTA #Marketing #FexingoBusiness #BusinessPodcast #PodcastGrowth Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. 経済学
エピソード
  • How Podcast Engagement Metrics Mislead Marketers

    How Podcast Engagement Metrics Mislead Marketers
    2026/06/08
    Most podcasters obsess over download numbers, but Lucas and Luna argue that engagement metrics like listen-through rate, shareability, and community action matter more for real audience growth. They break down a case study of a career podcast that had mediocre downloads but a 68 percent retention rate, and how that data changed their marketing strategy. Practical tips for measuring what actually grows your show, not just your ego. #PodcastMarketing #EngagementMetrics #ListenThroughRate #AudienceGrowth #PodcastAnalytics #MarketingStrategy #ContentMarketing #PodcastGrowth #DataDrivenMarketing #Podcasting #FexingoBusiness #BusinessPodcast #MarketingTips #LucasAndLuna #AudioMarketing #PodcastStrategy #AudienceRetention #PodcastMetrics Keep every episode free: buymeacoffee.com/fexingo
    続きを読む 一部表示
    8 分
  • How Podcast Audience Segmentation Drives Listener Growth

    How Podcast Audience Segmentation Drives Listener Growth
    2026/06/08
    In this episode of The Podcast Marketing Podcast, Lucas and Luna explore how audience segmentation can transform your podcast's marketing strategy. They break down a real case study from a mid-sized business podcast that used listener data to identify three distinct audience segments — casual listeners, loyal subscribers, and action-takers — and then tailored its promotion and content to each group. The result was a 40% increase in episode downloads and a 25% boost in listener engagement over three months. Lucas explains the specific metrics to track, including listening duration, completion rates, and click-throughs on show notes. Luna pushes back on the idea that segmentation requires expensive tools, and they discuss free or low-cost options like podcast hosting analytics and simple listener surveys. The episode also covers how to use segments to refine ad creative, email newsletters, and social media content. Practical, data-driven, and immediately actionable for any podcaster looking to grow their audience without a big budget. #AudienceSegmentation #PodcastMarketing #ListenerGrowth #PodcastAnalytics #ContentStrategy #MarketingTips #PodcastPromotion #DataDriven #ListenerEngagement #Podcasting #AudienceInsights #GrowthStrategy #PodcastHosting #EmailMarketing #SocialMediaStrategy #BusinessPodcast #FexingoBusiness #PodcastTips Keep every episode free: buymeacoffee.com/fexingo
    続きを読む 一部表示
    10 分
  • How Podcast Personalized Audio Boosts Listener Retention

    How Podcast Personalized Audio Boosts Listener Retention
    2026/06/07
    In this episode of The Podcast Marketing Podcast, Lucas and Luna explore how personalized audio messages can dramatically improve listener retention and engagement. They dive into a case study of a mid-size business podcast that used voice note campaigns to re-engage inactive subscribers, achieving a 34 percent increase in weekly active listeners within three months. The hosts break down the psychology behind personalized audio — why hearing a host's voice feels more intimate than an email — and offer practical steps for implementing this tactic without expensive tech. Lucas shares his own experience testing a simple voicemail drop campaign that outperformed email open rates by 40 percentage points. They also discuss tools like Podcorn and Audioburst for scaling personalized audio, and caution against over-automation that kills the human touch. If your podcast growth has plateaued, this episode offers a fresh, low-cost strategy to win back lapsed listeners. #PodcastMarketing #AudioStrategy #ListenerRetention #PersonalizedAudio #VoiceNotes #PodcastGrowth #AudienceEngagement #Marketing #FexingoBusiness #BusinessPodcast #LucasAndLuna #PodcastTips #ContentStrategy #ReEngagement #VoiceMarketing #Podcorn #Audioburst #ListenerLoyalty Keep every episode free: buymeacoffee.com/fexingo
    続きを読む 一部表示
    11 分
adbl_web_anon_alc_button_suppression_t1
まだレビューはありません