エピソード

  • How Podcast Engagement Metrics Mislead Marketers

    How Podcast Engagement Metrics Mislead Marketers
    2026/06/08
    Most podcasters obsess over download numbers, but Lucas and Luna argue that engagement metrics like listen-through rate, shareability, and community action matter more for real audience growth. They break down a case study of a career podcast that had mediocre downloads but a 68 percent retention rate, and how that data changed their marketing strategy. Practical tips for measuring what actually grows your show, not just your ego. #PodcastMarketing #EngagementMetrics #ListenThroughRate #AudienceGrowth #PodcastAnalytics #MarketingStrategy #ContentMarketing #PodcastGrowth #DataDrivenMarketing #Podcasting #FexingoBusiness #BusinessPodcast #MarketingTips #LucasAndLuna #AudioMarketing #PodcastStrategy #AudienceRetention #PodcastMetrics Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • How Podcast Audience Segmentation Drives Listener Growth

    How Podcast Audience Segmentation Drives Listener Growth
    2026/06/08
    In this episode of The Podcast Marketing Podcast, Lucas and Luna explore how audience segmentation can transform your podcast's marketing strategy. They break down a real case study from a mid-sized business podcast that used listener data to identify three distinct audience segments — casual listeners, loyal subscribers, and action-takers — and then tailored its promotion and content to each group. The result was a 40% increase in episode downloads and a 25% boost in listener engagement over three months. Lucas explains the specific metrics to track, including listening duration, completion rates, and click-throughs on show notes. Luna pushes back on the idea that segmentation requires expensive tools, and they discuss free or low-cost options like podcast hosting analytics and simple listener surveys. The episode also covers how to use segments to refine ad creative, email newsletters, and social media content. Practical, data-driven, and immediately actionable for any podcaster looking to grow their audience without a big budget. #AudienceSegmentation #PodcastMarketing #ListenerGrowth #PodcastAnalytics #ContentStrategy #MarketingTips #PodcastPromotion #DataDriven #ListenerEngagement #Podcasting #AudienceInsights #GrowthStrategy #PodcastHosting #EmailMarketing #SocialMediaStrategy #BusinessPodcast #FexingoBusiness #PodcastTips Keep every episode free: buymeacoffee.com/fexingo
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    10 分
  • How Podcast Personalized Audio Boosts Listener Retention

    How Podcast Personalized Audio Boosts Listener Retention
    2026/06/07
    In this episode of The Podcast Marketing Podcast, Lucas and Luna explore how personalized audio messages can dramatically improve listener retention and engagement. They dive into a case study of a mid-size business podcast that used voice note campaigns to re-engage inactive subscribers, achieving a 34 percent increase in weekly active listeners within three months. The hosts break down the psychology behind personalized audio — why hearing a host's voice feels more intimate than an email — and offer practical steps for implementing this tactic without expensive tech. Lucas shares his own experience testing a simple voicemail drop campaign that outperformed email open rates by 40 percentage points. They also discuss tools like Podcorn and Audioburst for scaling personalized audio, and caution against over-automation that kills the human touch. If your podcast growth has plateaued, this episode offers a fresh, low-cost strategy to win back lapsed listeners. #PodcastMarketing #AudioStrategy #ListenerRetention #PersonalizedAudio #VoiceNotes #PodcastGrowth #AudienceEngagement #Marketing #FexingoBusiness #BusinessPodcast #LucasAndLuna #PodcastTips #ContentStrategy #ReEngagement #VoiceMarketing #Podcorn #Audioburst #ListenerLoyalty Keep every episode free: buymeacoffee.com/fexingo
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    11 分
  • How Podcast Episode Titles Drive 40 Percent More Clicks

    How Podcast Episode Titles Drive 40 Percent More Clicks
    2026/06/07
    In this episode of The Podcast Marketing Podcast, Lucas and Luna break down the surprisingly large impact of episode titles on listener downloads. Using a case study from the business podcast 'The Daily Grind,' they show how one title change boosted click-through rates by 42 percent. They discuss the psychology of curiosity gaps, the difference between descriptive and provocative titles, and why 'How to' formulas still outperform clickbait. Lucas shares data from a split-test comparing emotional trigger titles versus straightforward SEO titles, and Luna pushes back on the idea that longer titles hurt performance. The episode also covers how Apple Podcasts and Spotify display titles differently, and why your title should work for both search and scanning. By the end, listeners have a concrete framework for writing titles that earn more listens without sacrificing clarity. #PodcastMarketing #EpisodeTitles #PodcastGrowth #ContentStrategy #ClickThroughRate #CuriosityGap #SplitTesting #PodcastSEO #ApplePodcasts #Spotify #TheDailyGrind #TitleOptimization #ListenerAcquisition #PodcastAnalytics #MarketingPsychology #BusinessPodcast #FexingoBusiness #AudioStrategy Keep every episode free: buymeacoffee.com/fexingo
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    11 分
  • How Podcast Audio Clips Drive Social Media Growth

    How Podcast Audio Clips Drive Social Media Growth
    2026/06/06
    In this episode, Lucas and Luna explore how podcasters can repurpose their episodes into short audio clips for social media to attract new listeners. They dive into the strategy behind the 'audiogram' approach, citing data from a 2025 Podsights study showing that shows posting at least one clip per episode see 34% higher audience growth. They discuss optimal clip length (under 90 seconds), platform-specific tactics for TikTok and Instagram, and how to choose the most shareable moments. Luna pushes back on the idea that clips cannibalize full-episode listens, while Lucas explains why clips actually drive downloads when paired with a clear call to action. They also touch on tools like Headliner and Wavve, and the importance of captions for accessibility and engagement. The episode concludes with a reflection on how clip-first thinking can reshape your entire production workflow. #PodcastMarketing #Audiograms #SocialMediaGrowth #ContentRepurposing #PodcastClips #TikTokStrategy #InstagramReels #HeadlinerApp #Wavve #PodsightsStudy #AudienceGrowth #MarketingStrategy #PodcastPromotion #AudioContent #Captioning #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo
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    10 分
  • How Podcast Email Newsletters Double Listener Engagement

    How Podcast Email Newsletters Double Listener Engagement
    2026/06/06
    In this episode of The Podcast Marketing Podcast, Lucas and Luna dive into the overlooked power of podcast email newsletters. Lucas shares data from a 2026 study showing that shows with a dedicated email newsletter see an average 47% higher listener retention and a 34% increase in episode completion rates. They explore why email works better than social media for podcast growth, discuss the 'frequency sweet spot' for newsletters (weekly vs daily), and walk through real examples from shows like 'The Indicator' and 'Philosophize This!' that have used email to build loyal communities. The hosts also break down the three essential elements of a high-performing podcast newsletter: the 'curated clip', the 'behind-the-scenes insight', and the 'conversation starter'. Lucas cautions against common pitfalls like over-selling and content repurposing without added value. By the end, listeners will have a clear email-first growth strategy to implement immediately. The episode is ad-free thanks to listener support at buy me a coffee dot com slash fexingo. #PodcastMarketing #EmailNewsletter #ListenerEngagement #PodcastGrowth #ContentStrategy #EmailMarketing #AudienceDevelopment #PodcastTips #MarketingStrategy #FexingoBusiness #BusinessPodcast #PodcastAdvice #NewsletterTips #DigitalMarketing #PodcastAudience #LucasAndLuna #TheIndicator #PhilosophizeThis Keep every episode free: buymeacoffee.com/fexingo
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    11 分
  • How Podcast Trailer Campaigns Drive Subscriber Growth

    How Podcast Trailer Campaigns Drive Subscriber Growth
    2026/06/05
    Episode 33 of The Podcast Marketing Podcast digs into the surprising effectiveness of trailer campaigns for growing your show's subscriber base. Lucas and Luna break down the data from recent case studies, including how a mid-size business podcast used a two-week trailer push to double its first-week downloads. They discuss trailer length, distribution strategy, and why most podcasters get the timing wrong. If you're launching a new season or trying to revive a flat-lining show, this episode gives you a concrete framework to test. #PodcastMarketing #TrailerCampaigns #SubscriberGrowth #PodcastLaunch #AudioStrategy #AudienceGrowth #ShowPromotion #PodcastAdvertising #ContentMarketing #MarketingStrategy #BusinessPodcast #FexingoBusiness #PodcastTips #ListenerAcquisition #SeasonLaunch #PodcastData #MarketingPodcast #LucasAndLuna Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • How Podcast Cross-Promotion Networks Triple Your Listeners

    How Podcast Cross-Promotion Networks Triple Your Listeners
    2026/06/05
    In this episode of The Podcast Marketing Podcast, hosts Lucas and Luna explore how cross-promotion networks can dramatically boost your show's listenership without spending a dime on ads. They break down the mechanics of podcast cross-promotion agreements, sharing a real-world case of a mid-size business podcast that added 10,000 monthly listeners in three months by swapping ad slots with five complementary shows. Lucas explains the math behind effective cross-promotion—targeting shows with similar audience size but different content angles—and how to avoid common pitfalls like mismatched listener expectations. Luna brings data from a 2025 industry survey showing that cross-promotion yields 2.5 times higher conversion rates than standard podcast ads. They also discuss practical steps for reaching out to potential partners, structuring the swap, and tracking results. By the end, you'll know exactly how to set up your own cross-promotion network that delivers steady audience growth. Tune in for actionable insights you can implement this week. #PodcastMarketing #CrossPromotion #AudienceGrowth #PodcastStrategy #Marketing #BusinessPodcast #FexingoBusiness #BusinessPodcast #PodcastGrowth #ListenerAcquisition #PodcastAds #ContentMarketing #PodcastTips #MarketingStrategy #PodcastNetworking #AudienceDevelopment #PodcastPromotion #GrowthHacking Keep every episode free: buymeacoffee.com/fexingo
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    10 分