『The SEO Podcast with Fexingo: Search Engine Optimization, Google Rankings, and Organic Traffic』のカバーアート

The SEO Podcast with Fexingo: Search Engine Optimization, Google Rankings, and Organic Traffic

The SEO Podcast with Fexingo: Search Engine Optimization, Google Rankings, and Organic Traffic

著者： Fexingo
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Lucas and Luna examine the mechanics of search engine optimization as a discipline of technical precision and strategic content. Each episode dissects one specific Google ranking factor — from Core Web Vitals and E-E-A-T signals to backlink profiles and topical authority — using real-world examples like how a mid-market retailer recovered traffic after a core update or why a B2B SaaS company's structured data overhaul lifted click-through rates. They avoid vague advice, instead tracing the cause-and-effect chain between a site change and its SERP performance, citing concrete metrics from public case studies and Google documentation. Lucas challenges Luna's assumptions about link-building tactics; Luna pushes back on Lucas's faith in algorithm-chasing. The show serves SEO practitioners who want to understand why ranking shifts happen, not just what to do next. It also appeals to marketing managers and business owners who need to evaluate whether their current SEO strategy is built on durable principles or short-term gambits. Listeners walk away with a clearer framework for diagnosing their own site's performance and a sharper sense of which SEO debates are worth having. What happens when Google's ranking logic clashes with user intent — and whose job is it to reconcile the two? #SEO #SearchEngineOptimization #GoogleRankings #OrganicTraffic #CoreWebVitals #EEAT #Backlinks #TechnicalSEO #ContentStrategy #SEOPodcast #MarketingPodcast #DigitalMarketing #Marketing #FexingoBusiness #BusinessPodcast #Business #LucasAndLuna #SEOtips Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. 経済学
エピソード
  • How Google Now Uses User Intent Clusters for Rankings

    How Google Now Uses User Intent Clusters for Rankings
    2026/06/08
    In this episode of the SEO Podcast with Fexingo, Lucas and Luna explore how Google has refined its understanding of search intent by grouping queries into intent clusters. Rather than ranking the best single page for a keyword, Google now evaluates entire clusters of related searches to determine which page best satisfies a user's underlying need. Using a concrete example from the travel vertical, the hosts explain how this shift impacts everything from keyword research to content strategy. They discuss the role of machine learning models like BERT and MUM in clustering queries, and why pages that cover multiple related intents may now outperform hyper-focused single-intent pages. The episode also covers practical implications for SEOs: how to identify intent clusters, structure content to match them, and measure success using engagement metrics like dwell time and pogo-sticking. This is a must-listen for anyone looking to align their SEO strategy with how Google actually understands search behavior in 2026. #Google #SearchIntent #IntentClusters #Rankings #SEO #BERT #MUM #KeywordResearch #ContentStrategy #DwellTime #PogoSticking #TravelVertical #MachineLearning #NLP #UserIntent #SearchQuality #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    12 分
  • Google Now Rewards Original Research Over Aggregated Content

    Google Now Rewards Original Research Over Aggregated Content
    2026/06/07
    In this episode, Lucas and Luna explore Google's latest shift in ranking signals: original research now carries significantly more weight than aggregated or curated content. They break down a 2025 Google patent that defines 'original research' as first-party data collection or novel analysis, and walk through a case study of a mid-sized SaaS company—Viable Analytics—that saw a 40% increase in organic traffic after publishing proprietary survey data on remote work tool preferences. Lucas explains how Google's algorithm can now distinguish between a piece that synthesizes existing sources and one that generates new information, using entity salience and citation graph analysis. They also discuss practical implications for marketers: what counts as research (surveys, experiments, unique datasets) and how to structure it for maximum ranking impact. This episode is essential for any content team looking to future-proof their SEO strategy against generic AI-generated summaries. #GoogleRankingSignals #OriginalResearch #SEOStrategy #ContentMarketing #GooglePatent #EntitySalience #OrganicTraffic #SearchEngineOptimization #FirstPartyData #MarketingPodcast #SaaSMarketing #ViableAnalytics #DataDrivenContent #CitationGraph #AIandSEO #FexingoBusiness #BusinessPodcast #LucasAndLuna Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • How Google Now Uses Link Velocity for Fresh Rankings

    How Google Now Uses Link Velocity for Fresh Rankings
    2026/06/07
    In this episode of The SEO Podcast, Lucas and Luna dive into Google's use of link velocity — the rate at which new backlinks accumulate — as a ranking signal for fresh content. They break down how Google's 2026 algorithm treats a sudden spike in links differently from steady organic growth, using the example of a small e-commerce brand that saw a traffic surge after a product launch. Lucas explains the difference between link bursts in 2024 vs today, and why Google now filters for manipulative link patterns more aggressively. Luna questions whether this favors established brands over newcomers. They explore real data from a case study involving a mid-sized retailer, covering how link decay rates, anchor text diversity, and the age of linking domains factor into rankings. The episode concludes with actionable takeaways: focus on earning links steadily from relevant sites rather than chasing viral mentions, and monitor your link acquisition rate monthly via Google Search Console or third-party tools. #LinkVelocity #GoogleRankings #SEOStrategy #Backlinks #FreshContent #GoogleAlgorithm #OrganicTraffic #SearchEngineOptimization #LinkBuilding #ContentMarketing #DigitalMarketing #MarketingPodcast #SEOTips #GoogleSearch #LinkDecay #AnchorText #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    9 分
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