エピソード

  • How Google Now Uses User Intent Clusters for Rankings

    How Google Now Uses User Intent Clusters for Rankings
    2026/06/08
    In this episode of the SEO Podcast with Fexingo, Lucas and Luna explore how Google has refined its understanding of search intent by grouping queries into intent clusters. Rather than ranking the best single page for a keyword, Google now evaluates entire clusters of related searches to determine which page best satisfies a user's underlying need. Using a concrete example from the travel vertical, the hosts explain how this shift impacts everything from keyword research to content strategy. They discuss the role of machine learning models like BERT and MUM in clustering queries, and why pages that cover multiple related intents may now outperform hyper-focused single-intent pages. The episode also covers practical implications for SEOs: how to identify intent clusters, structure content to match them, and measure success using engagement metrics like dwell time and pogo-sticking. This is a must-listen for anyone looking to align their SEO strategy with how Google actually understands search behavior in 2026. #Google #SearchIntent #IntentClusters #Rankings #SEO #BERT #MUM #KeywordResearch #ContentStrategy #DwellTime #PogoSticking #TravelVertical #MachineLearning #NLP #UserIntent #SearchQuality #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    12 分
  • Google Now Rewards Original Research Over Aggregated Content

    Google Now Rewards Original Research Over Aggregated Content
    2026/06/07
    In this episode, Lucas and Luna explore Google's latest shift in ranking signals: original research now carries significantly more weight than aggregated or curated content. They break down a 2025 Google patent that defines 'original research' as first-party data collection or novel analysis, and walk through a case study of a mid-sized SaaS company—Viable Analytics—that saw a 40% increase in organic traffic after publishing proprietary survey data on remote work tool preferences. Lucas explains how Google's algorithm can now distinguish between a piece that synthesizes existing sources and one that generates new information, using entity salience and citation graph analysis. They also discuss practical implications for marketers: what counts as research (surveys, experiments, unique datasets) and how to structure it for maximum ranking impact. This episode is essential for any content team looking to future-proof their SEO strategy against generic AI-generated summaries. #GoogleRankingSignals #OriginalResearch #SEOStrategy #ContentMarketing #GooglePatent #EntitySalience #OrganicTraffic #SearchEngineOptimization #FirstPartyData #MarketingPodcast #SaaSMarketing #ViableAnalytics #DataDrivenContent #CitationGraph #AIandSEO #FexingoBusiness #BusinessPodcast #LucasAndLuna Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • How Google Now Uses Link Velocity for Fresh Rankings

    How Google Now Uses Link Velocity for Fresh Rankings
    2026/06/07
    In this episode of The SEO Podcast, Lucas and Luna dive into Google's use of link velocity — the rate at which new backlinks accumulate — as a ranking signal for fresh content. They break down how Google's 2026 algorithm treats a sudden spike in links differently from steady organic growth, using the example of a small e-commerce brand that saw a traffic surge after a product launch. Lucas explains the difference between link bursts in 2024 vs today, and why Google now filters for manipulative link patterns more aggressively. Luna questions whether this favors established brands over newcomers. They explore real data from a case study involving a mid-sized retailer, covering how link decay rates, anchor text diversity, and the age of linking domains factor into rankings. The episode concludes with actionable takeaways: focus on earning links steadily from relevant sites rather than chasing viral mentions, and monitor your link acquisition rate monthly via Google Search Console or third-party tools. #LinkVelocity #GoogleRankings #SEOStrategy #Backlinks #FreshContent #GoogleAlgorithm #OrganicTraffic #SearchEngineOptimization #LinkBuilding #ContentMarketing #DigitalMarketing #MarketingPodcast #SEOTips #GoogleSearch #LinkDecay #AnchorText #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    9 分
  • Google Now Treats Branded Search Clicks as a Quality Signal

    Google Now Treats Branded Search Clicks as a Quality Signal
    2026/06/06
    In this episode, Lucas and Luna explore how Google increasingly uses branded search behavior — specifically, whether users click your branded result after a non-branded query — as a proxy for brand strength and content quality. They break down a 2025 internal Google patent update that formalizes this signal, and discuss what it means for SEOs who have focused primarily on keyword rankings. Lucas argues that weak branded search volume is becoming a ranking ceiling for non-branded content, while Luna pushes back on whether small businesses can realistically build brand search without big ad budgets. They walk through a real example from the home services space and offer tactical advice for measuring and growing branded search volume organically. #BrandedSearch #GooglePatent #SEO2026 #SearchQuality #BrandAuthority #OrganicTraffic #GoogleRankings #MarketingStrategy #SearchBehavior #EntitySalience #ContentQuality #SmallBusinessSEO #BrandBuilding #SearchIntent #GoogleAlgoUpdate #MarketingPodcast #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    10 分
  • How Google Now Rewards Unique Data in Rankings

    How Google Now Rewards Unique Data in Rankings
    2026/06/06
    In this episode of The SEO Podcast with Fexingo, Lucas and Luna dive into one of Google's most powerful yet underappreciated ranking signals: original data. They explore why pages that publish proprietary statistics, unique survey results, or original research consistently outrank generic blog posts—even when those posts have stronger backlink profiles. The hosts discuss a landmark case from 2024 when a small analytics startup outranked Forbes and HubSpot for a competitive keyword by releasing a novel dataset. They break down how Google's algorithm now identifies and rewards 'data uniqueness' through entity recognition and citation analysis, and why the old strategy of rewriting existing studies is losing effectiveness. Lucas explains the technical signals Google uses to detect original research, including chart markup, schema for datasets, and cross-reference patterns. Luna shares practical steps for creating your own data-driven content without a huge budget. The episode also touches on the shift toward first-party data in an era of declining third-party cookies. Listeners will walk away with a clear framework for turning data into a sustainable SEO advantage. #SEO #GoogleRankings #ContentStrategy #OriginalResearch #DataDriven #EntitySalience #SearchQuality #MarketingPodcast #Fexingo #FexingoBusiness #BusinessPodcast #OrganicTraffic #LinkBuilding #DataJournalism #ContentMarketing #SEOStrategy #GoogleUpdate #FirstPartyData Keep every episode free: buymeacoffee.com/fexingo
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    15 分
  • How Google Now Rewards Firsthand Experience Over Generic Content

    How Google Now Rewards Firsthand Experience Over Generic Content
    2026/06/05
    Episode 33 of The SEO Podcast with Fexingo unpacks Google's March 2026 'Experience' update, which now prioritizes content from creators with direct, firsthand experience over polished but generic articles. Lucas and Luna examine the case of a home-renovation site that lost 30% of its traffic overnight after Google started demoting content written by freelance writers who had never actually remodeled a kitchen. They break down how Google's algorithms assess experience signals — from author bios with real credentials to photo metadata and video testimonials — and what this means for SEO strategies in 2026. The episode also covers practical steps for brands to audit their content for authenticity, including how to leverage customer stories and behind-the-scenes footage. With Google increasingly favoring real-world authority over keyword density or backlink counts, this shift represents a fundamental change in how content creators and marketers should approach SEO. No clickbait, just a specific, actionable breakdown. #Google #SEO #ExperienceUpdate #ContentMarketing #SearchRanking #GoogleAlgorithm #FirsthandExperience #EEAT #ContentStrategy #OrganicTraffic #MarketingPodcast #DigitalMarketing #SEOTips #GoogleRankings #HomeRenovation #ContentAuthenticity #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    10 分
  • Why Google Now Uses Page Speed as a Mobile Ranking Factor

    Why Google Now Uses Page Speed as a Mobile Ranking Factor
    2026/06/05
    In this episode of The SEO Podcast, Lucas and Luna dive into Google's latest mobile ranking update that makes page speed a direct ranking signal for mobile search results. With data showing that a one-second delay in load time can reduce conversions by 7%, they explore how real-world sites—like a mid-size e-commerce store selling artisanal coffee equipment—saw their organic traffic drop 22% overnight after the update rolled out in April 2026. Lucas explains the technical shift from desktop to mobile-first indexing and why Core Web Vitals metrics like Largest Contentful Paint (LCP) matter more than ever. Luna shares a case study of a publisher that recovered traffic by optimizing image delivery and server response times. They also discuss Google's new 'Speed Badge' in search results and how it affects click-through rates. Tune in for actionable tips on auditing your site's mobile performance and avoiding penalties in the age of speed-based rankings. #GooglePageSpeed #MobileRanking #CoreWebVitals #LCP #SEOUpdate #MobileFirstIndexing #SearchRankings #OrganicTraffic #SitePerformance #SpeedBadge #EcommerceSEO #PublisherSEO #GoogleAlgorithm #DigitalMarketing #Marketing #FexingoBusiness #BusinessPodcast #SEOPodcast Keep every episode free: buymeacoffee.com/fexingo
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    6 分
  • Why Google Now Treats Internal Links as a Ranking Signal

    Why Google Now Treats Internal Links as a Ranking Signal
    2026/06/04
    In this episode of The SEO Podcast, Lucas and Luna dive into Google's recent shift in treating internal links as a direct ranking signal. They break down how the 'Pagerank 2.0' algorithm update now evaluates link quality, context, and placement more heavily. Using a case study of a mid-sized e-commerce site that saw a 30% traffic drop after ignoring link structure, they explain practical steps to optimize your site's internal linking for better organic rankings. Learn why anchor text relevance matters more than ever, how to prune low-value links, and why a hub-and-spoke model outperforms traditional silos. Also covered: the role of link decay, the diminishing value of footer links, and how Google's link graph now intersects with Core Web Vitals. #SEO #GoogleRankings #InternalLinks #LinkBuilding #SearchEngineOptimization #Pagerank #AlgorithmUpdate #Marketing #DigitalMarketing #ContentStrategy #SEOTips #OrganicTraffic #GoogleAcrobat #LinkGraph #AnchorText #HubAndSpoke #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    9 分