From Curry Powder to ₹2700 Crore Empire | Eastern Group's Untold Growth Story | #112

At the age of 26, at a time when the IPO market was nothing like it is today, a man took his family business public through an IPO.

That business, which began by selling curry powder, has now grown into a ₹2,700-crore group.

In this episode, he shares:

✅ Why he chose to take the company public at just 26.

✅ How bringing experienced professionals onto the board in 1998 changed the company.

✅ The story behind the merger of two ₹950-crore businesses.

✅ Why raising money from investors can cost more than taking a bank loan.

✅ What he learned while expanding into new industries.

✅ The idea behind building a Kerala Super League football team.

✅ Why many family businesses struggle with succession and how to avoid it.

✅ His honest views on D2C brands and their future.

Watch the full video to find out who he is.

The eCom Show - Kerala’s #1 Ecommerce & D2C Podcast.

🎙️ Podcast EpisodeDinu spent nearly 10 years as flying crew with Air India. Today, she's the founder of Aham Collections — a saree and designer-wear brand generating crore-level revenue, built from a single tailoring unit run alongside her flying career.In this episode:✅ How she started a stitching business while still flying full-time✅ Surviving three back-to-back crises: Kerala Floods, Nipah, and COVID✅ Building a Shopify-based ecommerce brand from scratch✅ How AI is used in accounting (Zoho + Shopify integration)✅ Running 3 retail stores with a true omnichannel model✅ Backend systems: supply chain, dispatch, and customer support✅ Her upcoming plan to offer backend-as-a-service for fashion influencersThe eCom Show — Kerala's #1 Ecommerce & D2C Podcast.

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