『Traversing Entrepreneurship』のカバーアート

Traversing Entrepreneurship

Traversing Entrepreneurship

著者： Derek Dall'Olmo
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Traversing Entrepreneurship is a show for business owners who set out to do something different — and did not stop there. Join us as host Derek Dall'Olmo sits down with entrepreneurs and business owners in Traverse City and beyond to hear their stories, dig into the wins and challenges along the way and uncover what it takes to be successful, in business and in life. マネジメント・リーダーシップ リーダーシップ 経済学
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  • The $160 Billion Problem: Battling Ad Fraud & Scaling SaaS with Rich Kahn

    The $160 Billion Problem: Battling Ad Fraud & Scaling SaaS with Rich Kahn
    2026/06/04

    Welcome back to Traversing Entrepreneurship, the show for business owners who set out to do something different and didn't stop there. Coming to you from Traverse City, Michigan, host Derek Dall'Olmo sits down with Rich Kahn, serial entrepreneur and CEO/co-founder of Anura.


    Episode Highlights


    🧠 The Scope of Digital Fraud: Uncover how out of $750 billion spent on digital marketing globally, over $160 billion is lost to bots, malware, and human fraud farms.
    🧠 The SaaS Pivot: Learn how Rich successfully transitioned from a dying ad-network business model to launching a highly profitable, self-funded SaaS company.
    🧠 Protecting Your ROI: Discover the hidden costs of fraudulent leads, including TCPA violations, ruined brand reputation, and wasted sales resources.
    🧠 AI vs. AI: Hear how ad fraud is rapidly evolving with Artificial Intelligence, and the exact strategies Anura uses to catch what tech giants like Google miss.
    🧠 Advice for SaaS Founders: Rich shares his top advice for launching a SaaS product, emphasizing the importance of building a clear differentiator and getting to market quickly.


    In this episode, Rich shares his fascinating journey from running an ad network processing 5% of the world's internet traffic to launching Anura—a standalone SaaS product dedicated to fighting digital ad fraud. With over $160 billion lost annually to fraudulent bot and AI traffic, Rich breaks down how his software exposes fake leads, saves companies millions, and stays steps ahead of sophisticated cyber threats. Whether you are scaling a SaaS business, spending money on digital marketing, or just love a great startup pivot story, this episode is packed with actionable insights.

    Connect with Rich:

    LinkedIn: linkedin.com/in/richkahn
    Website: https://www.anura.io/blog/author/richard-kahn

    Connect with Derek Dall'Olmo, CFP®, EA:

    Email: Derek@tremontefinancial.com
    LinkedIn: https://www.linkedin.com/in/derekdallolmo/
    Website: https://tremontefinancial.com/about-us/

    About TreMonte and Traversing Entrepreneurship Podcast

    Traversing Entrepreneurship is a show for and about business owners in Traverse City, Michigan and beyond. In each episode, host Derek Dall'Olmo sits down with local business owners and the professionals who serve them to talk about business building, life, money, taxes, family — and all the ups and downs that come with doing something different. Join us to hear their stories and lessons learned — and to get inspired about what might be possible in your own business.

    Derek is the founder of TreMonte Financial Consultants, LLC and TreMonte TreMonte Tax Solutions, LLC (together referred to as "TreMonte"). TreMonte works with business owners and entrepreneurs to develop a proactive tax strategy that maximizes after-tax profits. It is TreMonte's goal to bridge the gap between Financial Advisors and Accountants by serving as CFO to their clients.

    This show is for informational purposes only and should not be viewed as personalized financial, investment, tax, or legal advice. You should always consult an attorney or tax professional regarding your specific legal or tax situation.

    Please email Derek Dall'Olmo at derek@tremontefinancial.com with questions and comments or to schedule a one-on-one conversation.

    If you enjoy the show, please leave a review on iTunes to help others discover the podcast.
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    54 分
  • Scaling Your Business and Mastering Social Media Strategy with Katie Brinkley

    Scaling Your Business and Mastering Social Media Strategy with Katie Brinkley
    2026/03/05

    In this episode of Traversing Entrepreneurship, Derek Dall'Olmo interviews Katie Brinkley, founder of NextStep Social and Podcasting. They explore Brinkley's journey from aspiring sports reporter to agency owner, how she scaled her business from a solo venture to a team of eight, and the strategies that have helped her thrive in a competitive, male-dominated industry. Brinkley shares lessons on team building, company culture, leveraging social media for business growth, and defining success on her own terms.

    Key Moments:
    • Katie Brinkley's Career Journey: From Denver to Sports Media
    • Transition from Radio to TV Marketing and the Birth of NextStep Social
    • Scaling from Solopreneur to Agency Owner
    • Standing Out in Male-Dominated Industries
    • Defining Success Through Freedom and Flexibility
    • Building a Strong Team and Company Culture
    • Evolution of Social Media: From MySpace to Modern Platforms
    • NextStep Social's Marketing Strategy and VIP Days
    • Sales Pipeline: Speaking, Networking, and Podcasting
    • Balancing Business Ownership with Personal Life
    • Advice for Entrepreneurs on Social Media Strategy

    This episode provides actionable insights for business owners on scaling a business, managing a team, and creating a marketing strategy that drives real growth. Like, subscribe, and comment to join the conversation!

    Connect with Katie Brinkley:

    LinkedIn: https://www.linkedin.com/in/katiebrinkley/
    Website: https://nextepsocial.com/

    Connect with Derek Dall'Olmo, CFP®, EA:

    Email: Derek@tremontefinancial.com

    LinkedIn: https://www.linkedin.com/in/derekdallolmo/

    Website: https://tremontefinancial.com/about-us/

    About TreMonte and Traversing Entrepreneurship Podcast

    Traversing Entrepreneurship is a show for and about business owners in Traverse City, Michigan and beyond. In each episode, host Derek Dall'Olmo sits down with local business owners and the professionals who serve them to talk about business building, life, money, taxes, family — and all the ups and downs that come with doing something different. Join us to hear their stories and lessons learned — and to get inspired about what might be possible in your own business.

    Derek is the founder of TreMonte Financial Consultants, LLC and TreMonte TreMonte Tax Solutions, LLC (together referred to as "TreMonte"). TreMonte works with business owners and entrepreneurs to develop a proactive tax strategy that maximizes after-tax profits. It is TreMonte's goal to bridge the gap between Financial Advisors and Accountants by serving as CFO to their clients.

    This show is for informational purposes only and should not be viewed as personalized financial, investment, tax, or legal advice. You should always consult an attorney or tax professional regarding your specific legal or tax situation.

    Please email Derek Dall'Olmo at derek@tremontefinancial.com with questions and comments or to schedule a one-on-one conversation.

    TreMonte Facebook Page | Follow Derek on LinkedIn

    Subscribe:

    Apple Podcast | Google Podcasts | Amazon Podcasts | Stitcher | Spotify | Deezer | TuneIn

    If you enjoy the show, please leave a review on iTunes to help others discover the podcast.
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    54 分
  • Burnout to Breakthrough: Randy Martinez's Journey

    Burnout to Breakthrough: Randy Martinez's Journey
    2026/02/19
    In this episode of the Traversing Entrepreneurship podcast, Derek Dall'Olmo interviews Randy Martinez, a personal and cultural transformation specialist. Randy shares his journey from a successful corporate career to personal transformation, discussing the challenges he faced, including burnout and layoffs. He emphasizes the importance of finding purpose, writing a book, and developing tools for personal growth. The conversation explores the transition from the comfort zone of corporate life to the discomfort zone of entrepreneurship, highlighting the need for discipline, consistency, and persistence in achieving success. In this conversation, Randy Martinez shares his journey of transformation, discussing the challenges he faced, the importance of persistence, and the role of mindset in personal growth. He emphasizes the need for a supportive community and the power of self-discovery in achieving one's purpose. The discussion highlights that transformation is not for everyone, but for those willing to put in the effort, the rewards can be profound. Key Takeaways: • Randy experienced burnout during his corporate career. • He realized the need for personal transformation after being laid off. • Writing became a key focus for Randy after leaving corporate life. • Discipline, consistency, and persistence are essential for success. • The comfort zone can hinder personal growth and transformation. • Finding passion is crucial for converting it into purpose. • Randy developed tools to help track progress and accountability. • The journey of transformation is not linear and requires resilience. • Success is defined differently by each individual. The journey of transformation is ongoing and never truly ends. • Persistence is key in overcoming challenges and setbacks. • Building a supportive community is essential for personal growth. • Mindset plays a crucial role in navigating life's transitions. • Self-discovery is a vital part of finding one's purpose. • Vulnerability is a strength, not a weakness. • Your network can significantly impact your success. • Transformation requires discipline, consistency, and persistence. — Connect with Randy: LinkedIn: https://www.linkedin.com/in/randyrmartinez/ Website: https://randyrmartinez.com/about — Connect with Derek Dall'Olmo, CFP®, EA: Email: Derek@tremontefinancial.com LinkedIn: https://www.linkedin.com/in/derekdallolmo/ Website: https://tremontefinancial.com/about-us/ — About TreMonte and Traversing Entrepreneurship Podcast Traversing Entrepreneurship is a show for and about business owners in Traverse City, Michigan and beyond. In each episode, host Derek Dall'Olmo sits down with local business owners and the professionals who serve them to talk about business building, life, money, taxes, family — and all the ups and downs that come with doing something different. Join us to hear their stories and lessons learned — and to get inspired about what might be possible in your own business. Derek is the founder of TreMonte Financial Consultants, LLC and TreMonte TreMonte Tax Solutions, LLC (together referred to as "TreMonte"). TreMonte works with business owners and entrepreneurs to develop a proactive tax strategy that maximizes after-tax profits. It is TreMonte's goal to bridge the gap between Financial Advisors and Accountants by serving as CFO to their clients. This show is for informational purposes only and should not be viewed as personalized financial, investment, tax, or legal advice. You should always consult an attorney or tax professional regarding your specific legal or tax situation. Please email Derek Dall'Olmo at derek@tremontefinancial.com with questions and comments or to schedule a one-on-one conversation. TreMonte Facebook Page | Follow Derek on LinkedIn Subscribe: Apple Podcast | Google Podcasts | Amazon Podcasts | Stitcher | Spotify | Deezer | TuneIn If you enjoy the show, please leave a review on iTunes to help others discover the podcast.
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    56 分
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