O.J. Simpson, despite his controversial legacy, is being hailed as one of college football’s all-time greats—leading USC to glory, winning the Heisman, and etching his name in history with jaw-dropping performances that still resonate today.

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USC’s playoff dreams are in serious jeopardy despite the hype—analytics predict an eight-and-four season with losses to Oregon, Penn State, Ohio State, and Indiana, leaving them with just a 27.7% shot at the College Football Playoff and a 1.7% chance at the national title, ranking them fourth in the Big Ten behind three stronger teams.

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Rutgers is diving headfirst into conference action early, facing USC in Week 3 — a massive statement game for both teams. USC, led by QB Jayden Maiava and a returning offensive line, brings explosive firepower and a new defensive coordinator to fix their third-down woes. Rutgers, meanwhile, faces a daunting test against a top-tier offense, with their defense needing to step up big to avoid a blowout. This game could define USC’s early-season momentum and expose Rutgers’ vulnerabilities — a clash that’s shaping up to be one of the most anticipated matchups of the year.

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USC’s 2026 season opener is just 45 days away, and they’re hyping it up by spotlighting former Trojans—today: linebacker Porter Gustin. A top recruit in 2015, Gustin made an immediate impact as a freshman and racked up 137 tackles and 21 sacks before injuries derailed his peak. After USC, he battled through the NFL ranks—undrafted by the Saints, then climbing the Browns’ depth chart, earning a spot on the active roster and even snagging a playoff interception off Ben Roethlisberger. His final stop? The Miami Dolphins practice squad in 2022. The countdown’s on, and Gustin’s journey is just one more reason to get excited.

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USC’s recruiting machine is in overdrive, locking down California’s top talent with a hyper-local strategy that’s already paying dividends. By revamping NIL efforts and rebuilding ties with elite high schools, they’ve snatched five of the top ten California prospects for 2027 — and the ripple effect is already spreading. Current commits are now recruiting 2028 stars like Hayden Koo, Ca’ron Williams, and Jordan Hicks, leveraging their shared 7v7 roots and existing relationships. With deep pipelines from schools like Santa Margarita and alumni bonds forged through championships, USC is building a dynasty from the ground up — one committed player at a time.

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USC’s football legacy just got a major spotlight as four Trojans cracked SI’s top 50 all-time college football rankings — and they’re all Heisman winners. Reggie Bush (No. 15) dazzled with his all-around game in the mid-2000s, O.J. Simpson (No. 24) dominated the late ‘60s with back-to-back rushing titles, Matt Leinart (No. 33) led the Trojans to two titles and the Heisman in 2004, and Marcus Allen (No. 42) electrified the early ‘80s with his 1981 Heisman-winning season. USC’s talent pipeline? Legendary.

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USC football is poised for a breakout 2026 season, with Coach Lincoln Riley entering his fifth year and a revamped defense under new coordinator Gary Patterson. With Jayden Maiava back as a proven Big Ten passer, the Trojans have the talent and momentum to make the College Football Playoff — one of four top-tier teams (alongside LSU, Alabama, Oklahoma, and Texas) CBS Sports is watching. Last year’s 9-3 record was derailed by defensive struggles, especially in losses to Notre Dame and others. This season’s brutal schedule — including home games against Oregon and Ohio State — will test their newfound toughness. If Maiava minimizes turnovers and Patterson’s defense holds up, USC could not only reach the playoff but also contend for national glory. The odds are strong — fourth-best in the Big Ten — but the question remains: can they finally get over the hump?

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USC and Nike just sealed a historic 10-year extension, keeping the Swoosh on Trojan gear through 2036 — a partnership now spanning over 30 years and cementing one of college sports’ longest-running apparel deals. With NIL rights now factoring in, top USC athletes will earn individual deals with Nike, reshaping how college sports sponsorships work. Athletic Director Jennifer Cohen called it “one of the great partnerships in college athletics,” as Nike also equips USC’s new football performance center with its gear, designs custom basketball uniforms, and helps renovate the campus bookstore. Though the exact value remains private, this deal comes as other giants like Ohio State and Michigan inked multi-million-dollar agreements — signaling USC’s unwavering commitment to elite-level collaboration.

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