Ever wonder what it would be like to market your board game like a blockbuster movie? Us too! So we read a book about it. Welcome to bookclub.

Danni and Jen think through what a Blockbuster Strategy for a tabletop release could look like using the tools shared in Harvard professor Anita Elberse's book Blockbusters. The truth is, the strategy may be within reach already.

Episode written and produced by Danni Loe & Jennifer Graham-Macht.

Beats by Lukas Michas. Graphic design by Seth Nickerson.

How do you reach your audience amidst an onslaught of distractions, from life, from brands, from your own actions? Deirdre Cross shares her experience in leadership roles at mass market-focused companies: what works and what doesn't for breaking through the noise, and where we go from here.

Special thanks to our episode contributors:

• Deirdre Cross
• Super Secret Startup

Episode written and produced by Danni Loe & Jennifer Graham-Macht.

Beats by Lukas Michas. Graphic design by Seth Nickerson.

Kathleen Mercury is arguably the greatest champion of continued learning in the tabletop game industry. A lifelong learner, teacher, and advocate for creating spaces to pass on knowledge, she shares her inspirations for all of the above from a unique designer-forward perspective, with parallel benefits across several roles.

Special thanks to our episode contributors:

• Kathleen Mercury
• Gen Con Game Design Academy
• GAMA Designer Day

Episode written and produced by Danni Loe & Jennifer Graham-Macht.

Beats by Lukas Michas. Graphic design by Seth Nickerson.