Ever wonder what it would be like to market your board game like a blockbuster movie? Us too! So we read a book about it. Welcome to bookclub.

Danni and Jen think through what a Blockbuster Strategy for a tabletop release could look like using the tools shared in Harvard professor Anita Elberse's book Blockbusters. The truth is, the strategy may be within reach already.

Episode written and produced by Danni Loe & Jennifer Graham-Macht.

Beats by Lukas Michas. Graphic design by Seth Nickerson.

How do you reach your audience amidst an onslaught of distractions, from life, from brands, from your own actions? Deirdre Cross shares her experience in leadership roles at mass market-focused companies: what works and what doesn't for breaking through the noise, and where we go from here.

Special thanks to our episode contributors:

• Deirdre Cross
• Super Secret Startup

Episode written and produced by Danni Loe & Jennifer Graham-Macht.

Beats by Lukas Michas. Graphic design by Seth Nickerson.

Kathleen Mercury is arguably the greatest champion of continued learning in the tabletop game industry. A lifelong learner, teacher, and advocate for creating spaces to pass on knowledge, she shares her inspirations for all of the above from a unique designer-forward perspective, with parallel benefits across several roles.

Special thanks to our episode contributors:

• Kathleen Mercury
• Gen Con Game Design Academy
• GAMA Designer Day

Episode written and produced by Danni Loe & Jennifer Graham-Macht.

Beats by Lukas Michas. Graphic design by Seth Nickerson.

Creating the best play experiences has never been as important as it is today. We are joined by Rachele Harmuth, Chief Product Officer at Crunchlabs and Founder of MESH, to discuss how harnessing the power of play impacts the emotional and mental health of all generations.

Special thanks to our episode contributors:

• Rachele Harmuth
• Crunchlabs
• MESH Helps
• Read the MESH White Paper on Resilience
• Read the MESH White Paper on Youth Mental Health

Episode written and produced by Danni Loe & Jennifer Graham-Macht.

Beats by Lukas Michas. Graphic design by Seth Nickerson.

Getting a job in the tabletop games industry is a dream come true! Knowing where to start your search though, can be a very daunting task. In this episode we're joined by Ross Thompson, industry veteran and steward of Tabletop Game Jobs Facebook Group, who sheds light on the job search journey in tabletop. He also shares trends and best practices for both applicants and employers looking to hire as well. Let's dive in.

Special thanks to our episode contributors:

• Ross Thompson
• Tabletop Game Jobs Facebook Group

Episode written and produced by Danni Loe & Jennifer Graham-Macht.

Beats by Lukas Michas. Graphic design by Seth Nickerson.

Sidelines can be an awesome addition to your brand's catalog or a money sink that takes away from your core product focus. They're tough to get right, so we connected with Andrew Loremen, CEO of Many Worlds Tavern, a brand whose merch consistently catches our eyes, to help build a roadmap for sideline success.

Special thanks to our episode contributors:

• Andrew Loreman
• Many Worlds Tavern

Episode written and produced by Danni Loe & Jennifer Graham-Macht.

Beats by Lukas Michas. Graphic design by Seth Nickerson.

Today we’re joined by Bridgett Jeffries, who shares expert advice for hosting intentional and safe spaces for our tabletop community to join and celebrate their favorite hobby.

Special thanks to our episode contributors:

• Bridgett Jeffries
• Symphony Entertainment
• Chaosium

Episode written and produced by Danni Loe & Jennifer Graham-Macht.

Beats by Lukas Michas. Graphic design by Seth Nickerson.

Gaming, like most hobbies, can be an escape for the player. So in today's society, does that mean certain themes are off limits? Tory Brown, designer of Votes for Women, doesn't think so. She tackles discourse head on, balancing the harsh realities of history and making a product with a message.

Special thanks to our episode contributors:

• Tory Brown
• Votes for Women

Episode written and produced by Danni Loe & Jennifer Graham-Macht.

Beats by Lukas Michas. Graphic design by Seth Nickerson.