In this episode of Unconventional Wisdom About Conventional Wisdom, Kim Miller-Hershon sits down with Joel Miller, co-founder of The Sky Floor, a boutique marketing agency he runs with his identical twin brother.

Joel shares a refreshingly honest take on business growth, challenging the “scale or die” mindset that dominates today’s entrepreneurial world. While many chase rapid expansion, Joel and his brother have intentionally built a profitable, $500K+ agency with just two people—proving that success doesn’t have to follow a traditional path.

The conversation dives deep into redefining success, pricing your value with confidence, and why hourly billing might be one of the biggest mistakes service-based businesses make. Joel also opens up about imposter syndrome, even after years of success, and the mental frameworks he uses to push through it.

From rejecting generic business advice like “niching down” to treating marketing like long-term investing, this episode is packed with practical insights and powerful mindset shifts for entrepreneurs who want to build a business on their own terms.

We explore:

Why “scale or die” isn’t the only path to success

The problem with hourly billing—and what to do instead

How to confidently price your services (even when doubt creeps in)

Why success looks different for everyone—and how to define it for yourself

The truth about imposter syndrome (at every level)

Why you don’t have to niche down to grow a successful business

Joel’s perspective is a powerful reminder that you don’t have to follow the crowd to succeed. You can build something profitable, sustainable, and aligned—without burnout, without unnecessary complexity, and without sacrificing what matters most.

Connect with me here:
Website: https://www.kimmillerhershon.com
LinkedIn: https://www.linkedin.com/in/kmillerhershon
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Guest Details:
Website: https://www.theskyfloor.com/
LinkedIn: https://www.linkedin.com/in/joelelliottmiller/

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In this episode of Unconventional Wisdom About Conventional Wisdom, Kim Miller-Hershon sits down with Matt Levenhagen, founder of Unified Web Design and host of The Builders Podcast. Matt has been building online since the early 2000s—starting with affiliate sites and digital products before evolving into a full-service web agency. Today, his company serves clients globally, with a strong focus on WordPress development and, more recently, AI and automation through Unified Labs AI.

Matt shares his journey as a long-time builder, offering a grounded perspective on what it really means to grow a business over time. From early entrepreneurial experiments to running an established agency, he challenges the common belief that success must always mean rapid scaling and constant expansion. Instead, he introduces a more sustainable approach—one rooted in appreciating what you’ve already built while still leaving room for future growth.

Throughout the conversation, Matt opens up about the tension between ambition and contentment. After years of chasing aggressive growth, he reflects on the lessons learned from overextending—taking on too much, saying yes too quickly, and the consequences that followed. This has led him to a more balanced mindset: recognizing success in the present moment rather than always pushing for the next milestone.

Ultimately, this episode is a powerful reminder that success doesn’t have to follow a rigid formula. It can be intentional, flexible, and deeply personal—defined not just by growth, but by fulfillment, alignment, and the freedom to build on your own terms.

We explore:

- Why constant growth isn’t the only definition of success

- The danger of scaling too fast—and how to recognize your limits

- How to balance ambition with contentment in business

- Rethinking leadership: leading from within vs. stepping away

- The reality of not having everything “figured out” as a founder

- Why predictable lead generation is still a challenge for many entrepreneurs

- The value of relationships and consistency over quick wins
and so many more...

Matt’s perspective offers a refreshing and honest take on entrepreneurship—one that prioritizes sustainability, self-awareness, and meaningful work over chasing endless growth. If you’ve ever felt pressure to scale faster or questioned what success should look like, this episode provides a thoughtful and empowering alternative.

Connect with me here:
Website: https://www.kimmillerhershon.com
LinkedIn: https://www.linkedin.com/in/kmillerhershon
Newsletter: https://link.kimmillerhershon.com/widget/form/aEdmdA1W5MhoMCMfy5O8

Guest Details:
Website: https://www.mattlevenhagen.com/
LinkedIn: https://www.linkedin.com/in/levenhagen/

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In this episode of Unconventional Wisdom About Conventional Wisdom, Kim Miller-Hershon sits down with Dave Gli, co-founder of Easy DC 3PL, a Kentucky-based logistics company providing warehousing, fulfillment, and transportation services to manufacturers and e-commerce businesses. Dave also hosts the Beyond Fulfillment Podcast, where he explores the entrepreneurial journey and the mindset behind building meaningful success.

Dave shares his path from a long and successful career in sales to entrepreneurship, challenging the traditional belief that college is the only route to success. After choosing to leave college and pursue sales, he carved out his own path—one rooted in self-development, confidence, and real-world experience rather than conventional expectations.

Throughout the conversation, Dave opens up about the realities of building a business—from navigating uncertainty and fear to staying grounded through wellness and intentional living. He emphasizes that success isn’t just about financial achievement, but about enjoying what you do, growing as a person, and showing up fully in all areas of life.

The discussion also highlights Dave’s approach to leadership and growth—centered on transparency, respect, and collaboration rather than authority. He shares how being open with his team and valuing their input has helped build trust and strengthen the company culture.

A key theme in this episode is the power of authenticity over transaction. Dave explains how focusing on providing real value—rather than chasing leads—has naturally grown his business, especially through his podcast and content. His mindset challenges the idea that everything must be directly monetized, showing instead that genuine impact creates long-term opportunity.

We explore:

- Why college isn’t the only path to success—and how to find your own

- The role of personal development in shaping career growth

- How to navigate fear, doubt, and uncertainty as an entrepreneur

- Why success is more than income—it’s fulfillment and alignment

- The importance of wellness in sustaining high performance

- A leadership style built on transparency, respect, and collaboration

- Why not everything needs to be transactional to drive business growth

Dave’s perspective is a refreshing reminder that success doesn’t follow a fixed formula. It’s built through action, resilience, and a willingness to challenge conventional paths. If you’ve ever questioned the “standard” way of building a career or business, this episode offers a grounded, practical, and empowering alternative.

Connect with me here. Website: https://www.kimmillerhershon.com Connect with me on LinkedIn: https://www.linkedin.com/in/kmillerhershon/ Subscribe to newsletter: link.kimmillerhershon.com/widget/form/aEdmdA1W5MhoMCMfy5O8

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