In this episode, Alex is joined by Lea Turner to talk about what’s really going on behind the scenes of online business.

From transactional relationships and “proximity marketing” to the gap between great marketing and poor delivery… this is an honest conversation about trust, integrity, and reputation.

We cover:

• Why you can feel when someone is trying to use you
• The problem with surface-level testimonials
• How to actually vet coaches and communities
• Introversion, visibility, and showing up anyway
• Why delivery > marketing (and always will be)

Key takeaway:
The people who win long-term aren’t the loudest… they’re the ones who actually deliver.

Connect with Lea here:

LinkedIn: https://www.linkedin.com/in/lea-turner/

Instagram: https://www.instagram.com/leaturnerholt/

TikTok: https://www.tiktok.com/@imleaturner

This podcast is a window into the conversations I have every week with the leaders I work with.

If you want to be inside those conversations, not just observing them, why not book a call with me to discuss The Actual Results Club or my 1-1 work.

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The Actual Results Club

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After six years of working with business owners and senior leaders, I’ve developed a sixth sense.

I can tell who’s going to grow… and who’s going to stall.

And it’s not about strategy, intelligence, or experience.

It comes down to one thing:
Can you keep going when it stops being exciting?

In this episode, I break down what “lip service” really looks like in business and leadership, and why so many capable, hard-working people stay stuck without realising it.

We’re not talking about laziness.
We’re talking about distraction disguised as progress.

If you’ve ever found yourself:

• Jumping between strategies
• Second-guessing your next move
• Doing a lot… but not seeing results

This episode will show you why.

This podcast is a window into the conversations I have every week with the leaders I work with.

If you want to be inside those conversations, not just observing them, why not book a call with me to discuss The Actual Results Club or my 1-1 work.

Book a call

The Actual Results Club

1-1 Coaching Options

What if confidence isn’t about becoming someone new… but about evolving into more of yourself?

In this episode, I sit down with transformational confidence coach Washington Ali to talk about identity, reinvention, and the unexpected ways our past shapes who we become.

Washington shares the powerful story of running away from home as a teenager, the moment his mother challenged him to choose a different future, and how that decision changed the course of his life.

Together we explore:

• The difference between a pivot and an evolution
• Why so many successful people secretly struggle with confidence
• The responsibility of showing up in rooms where you’re different
• Why “collecting perspectives” might be one of the most powerful things you can do

This is a conversation about growth, identity, and the courage it takes to keep evolving.

Connect with Washington: https://www.instagram.com/becomealive.washington/

Check out his Masterclass on 22nd March here: https://pensight.com/x/becomealive/hesitation-to-confidence

This podcast is a window into the conversations I have every week with the leaders I work with.

If you want to be inside those conversations, not just observing them, why not book a call with me to discuss The Actual Results Club or my 1-1 work.

Book a call

The Actual Results Club

1-1 Coaching Options

At some point in business, almost everyone hits the moment where they want to burn it all down and start again.

Usually it happens when things feel heavy. Sales feel harder. Small mistakes start piling up. And suddenly it feels like the whole thing is broken.

In this episode, Alex talks about the difference between a pivot and an evolution, why the urge to start over is often a reaction to overwhelm, and how to pause, reset, and diagnose what’s really going on before making big decisions.

Because most of the time, your business doesn’t need burning down.

It needs evolving.

This podcast is a window into the conversations I have every week with the leaders I work with.

If you want to be inside those conversations, not just observing them, why not book a call with me to discuss The Actual Results Club or my 1-1 work.

Book a call

The Actual Results Club

1-1 Coaching Options

In this episode, Alex is joined by branding expert and keynote speaker Desislava Dobreva to explore the relationship between identity, success, and personal brand.

They discuss why you are not your brand, how reputation actually works, and what happens when entrepreneurs tie their entire identity to their business. The conversation also dives into imposter syndrome, friendships and success, and the pressure to constantly perform confidence online.

An honest, wide-ranging discussion about leadership, visibility, and building a brand without losing yourself in the process.

Connect with Desi here: https://www.facebook.com/desdobreva

This podcast is a window into the conversations I have every week with the leaders I work with.

If you want to be inside those conversations, not just observing them, why not book a call with me to discuss The Actual Results Club or my 1-1 work.

Book a call

The Actual Results Club

1-1 Coaching Options

Why does everything seem to stop working right when your business was gaining momentum?

In this episode, Alex explores the moment many entrepreneurs hit when they’re approaching their next level of growth. The strategies that used to work stop landing, launches feel heavier, and self-trust begins to wobble.

This is what Alex calls “another level, another devil.” The threshold where your comfort zone, capacity, and identity as a leader are all being stretched.

If things feel like they’re breaking right when you expected them to keep working, this episode will help you understand why.

This podcast is a window into the conversations I have every week with the leaders I work with.

If you want to be inside those conversations, not just observing them, why not book a call with me to discuss The Actual Results Club or my 1-1 work.

Book a call

The Actual Results Club

1-1 Coaching Options

Business feels harder right now.

Sales are slower. Launches don’t land the same way they used to. And many people in the online space are blaming something called the “trust recession.”

But what if the real issue isn’t buyers losing trust in sellers?

In this episode, Alex Coward breaks down what has actually happened in the online business world over the last five years. From the “vibe and Stripe link” era of 2020–2022, to the scandals and exposure of dodgy practices in 2023, to the cautious buying behaviour we see today.

The conclusion might surprise you.

This podcast is a window into the conversations I have every week with the leaders I work with.

If you want to be inside those conversations, not just observing them, why not book a call with me to discuss The Actual Results Club or my 1-1 work.

Book a call

The Actual Results Club

1-1 Coaching Options

What if the real fear isn’t failure… but becoming someone you don’t recognise?

In this episode, Alex explores why the fear of success often shows up as an identity crisis. From performing success online to imitating other people’s definitions of achievement, many leaders unknowingly sabotage their own growth.

This conversation breaks down how to redefine success on your own terms so you can grow without abandoning who you are.

This podcast is a window into the conversations I have every week with the leaders I work with.

If you want to be inside those conversations, not just observing them, why not book a call with me to discuss The Actual Results Club or my 1-1 work.

Book a call

The Actual Results Club

1-1 Coaching Options