検索キーワード： 著者 "Marina Krakovsky" すべてのカテゴリー

The unabridged, downloadable audiobook edition of Kay-Yut Chen and Marina Krakovsky's practical guide, Secrets of the Moneylab: How Understanding People Will Increase Your Profits, read by the actor Matt Addis. Sensational books like Freakonomics have shown how human behaviour follows...

Taking behavioral economics from the cocktail party to the boardroom, with dramatic results Books like Predictably Irrational and Nudge have brought behavioral economics into the mainstream. But while we all marvel at how different-and weird-real people behave compared to the "rational actors" of traditional economics, in the end we go back to business as usual.