検索キーワード： 著者 "Michael Acton Smith" すべてのカテゴリー

Penguin presents the unabridged, downloadable, audiobook edition of Calm by Michael Acton Smith, read by Maria Teresa Creasey. Trains delayed, kids squabbling before bedtime, endless emails filling the inbox: everyone needs more calm in their life. The evidence in favour of calmness is huge...

We have spent decades optimizing our waking hours, but what about the precious hours after we doze off (or try to)? As the most active time for our brains and the most important element to a calmer, happier life, sleep has become the topic of our times. Drawing on the success of Calm, the #1 app...

This short book is for anyone who runs or markets an app—or other startup, scaleup or challenger brand—and wants to generate a ton of buzz, coverage and attention but without having a ton of money to do so. With over 1.5 million new apps launched every year—over 4,000 a day—it’s never been harder to win attention by standing out in a noisy world; and never been more crucial to do so. This book is at least two things: part case study and part how-to guide.

This short book is for anyone who runs or markets an app – or other startup, scaleup or challenger brand – and wants to generate a ton of buzz, coverage and attention but without having a ton of money to do so. With over 1.5 million new apps launched every year – over 4,000 a day – it's never been harder to win attention by standing out in a noisy world; and never been more crucial to do so. It's a case study of how one small app won way more than its fair share of buzz and attention by using creative PR, guerrilla and viral marketing that helped it grow big.