Episode Summary
Passion lights the flame — but pursuit is what keeps it burning. In Episode 2 of the Greeley Business Spotlight, Coach Paul Ybarra and Dana Janssen get real about what happens after the excitement of starting a business fades and the curveballs start flying. This is an honest, faith-driven conversation about grit, humility, and deciding that your calling is bigger than how you feel on your worst day.

What You’ll Hear in This Episode
Coach Paul opens up about the five weeks he and his wife Hollie spent in an Airbnb after relocating from Dallas to Colorado during COVID — no income, a business that hadn’t taken off yet, and a hard lesson about who the real Provider is. It’s the kind of story that doesn’t get shared enough in business circles, and it’s one you won’t forget.

Dana shares the moment her baking business got very real, very fast — four customers at the door on Christmas Eve, orders not boxed, not packaged, not labeled. Rather than fold, she pushed through. What she discovered on the other side changed how she approaches her business entirely.

Coach Paul also takes you behind the curtain of a high-pressure speaking moment at VoiceQuest, where he was selected as one of 10 out of 100 speakers, heard his name called in front of 300–400 people, and had everything he rehearsed disappear in an instant. What he did next is a masterclass in showing up even when you feel like you flopped.

Key Takeaways

• Pursuit is proof that you’ve decided this is bigger than how you feel.

• Commitment replaces emotion — when the feelings run dry, your decision to keep going is what carries you.

• Passion only gets you so far. You need the long passion, not just the fire passion.

• Doubt the doubt — if it’s doubt, it’s not from God.

• Getting real with yourself is the foundation for real community, connection, and collaboration in business.

About the Hosts

Coach Paul Ybarra is a Kingdom coach, speaker, and people-builder based in Greeley, Colorado. Find him on all socials at @PaulBuildsPeople.

Dana Janssen is the founder of Double J Homestead, a home-based baking brand rooted in authenticity and community. Find her on Facebook and Instagram at Double J Homestead (Instagram: @double_J_Homestead).

You can also find us and follow us on our Facebook page: https://www.facebook.com/greeleybusinessspotlight

Enjoy the show? Subscribe, leave a review, and drop a comment letting Coach Paul and Dana know what topics you want them to cover next. And if you want to be featured on the show to highlight your business — whether it’s charcuterie, lawn care, detailing, or anything in between — reach out. This show is for you.

In this episode of the Greeley Business Spotlight, hosted at the Link Library in Greeley, Colorado, Coach Paul introduces his new co-host, Dana Jansen. The conversation explores the critical difference between initial business passion and the long-term systems required to sustain a successful venture.

Host & Guest Information

• Host: Coach Paul (Paulie Bar), a business coach whose work focus is primarily digital.
• Co-Host: Dana Jansen, owner of Double J Homestead, a physical business specializing in sourdough products, garden items, and natural goods like tallow.
• Location Spotlight: The Link Library, managed by Joshua Valdez, offers community resources including a recording studio, wood shop, and sublimation equipment.

Key Discussion Points

1. Redefining Passion: The "Love Bomb" vs. Sustainability

• Dana discusses how her approach to business has evolved from past ventures, such as a boutique she previously owned.
• She warns against the "love bomb" of passion, where a business owner pours 1,000% of their energy into a project at the start, which inevitably leads to burnout.
• The goal is to transition from a mindset of "needing" a business to work (often driven by a desire for a dopamine hit or to prove something to others) to "wanting" it to be sustainable.
• Success requires incremental passion—allowing the love for the craft to grow slowly over time rather than expecting overnight results.

2. Identity and Mental Health in Business

• Sustainable success is rooted in understanding one’s identity and mental health before focusing on external business positioning.
• Coach Paul emphasizes "breaking the frame," which means moving past the programming of societal expectations or the fear of old failures.
• Knowing yourself ensures that you are building the business God intended for you, rather than trying to be someone else.

3. The Intersection of Faith and Business Strategy

• Coach Paul shares his background in ministry with a 12-step program called "Set Free," where he realized his "assignment" was to help families navigate destructive cycles.
• A key spiritual principle discussed is the difference between working "for" God and working "with" him.
• Business owners are encouraged to ask for the "blueprint" rather than just asking for a blessing on their own pre-made plans.
• The hosts differentiate between prayer (talking to God) and meditation (listening for the blueprint).
• Guidance often comes through silence, symbols, or experiences that prepare an individual for future challenges.

Core Philosophy: The Spark vs. The System

• The central takeaway of the episode is that passion is a spark, not the system.
• Using a campfire analogy, the hosts explain that while passion starts the fire, it cannot keep it burning.
• Systematic fuel (the "kindling" and "logs") is required to keep the business alive when the initial "lighter fluid" of excitement burns out.
• If a business is built on passion alone, it will likely fail when pressure arrives.

Closing & Resources

• The Assignment: Identify who is in your reach today and how you can help them reach their next level.
• Connect: Viewers can subscribe to the series on YouTube and potentially Spotify to follow future episodes, including the upcoming discussion on "pursuing when things get real".

🎙️ Greeley Business Spotlight Podcast Hosted by: Pastor Paul Ybarra | Next Level Mindset Coach | Where Kingdom mindset meets community impact.

I want to introduce you to my sister, friend, and soon-to-be co-host, Dana Jansen. It has been nearly a year since our first conversation, and I’m excited to share how much has transpired in her journey as the owner of Double J Homestead.
The Sourdough Evolution: We discuss her growth from being known as the "sourdough chick" to a business owner navigating massive holiday orders and new collaborations, like her recent Valentine’s Day boxes.

The Science of Tallow: I asked Dana to explain her new venture into tallow, which is rendered grass-fed beef fat. She walks me through her intensive six-day rendering process to create a holistic skincare product that mimics the skin's natural barrier.

Faith in Business: We dive into the belief that natural remedies are biblical gifts from God. We talk about the importance of following God's "nudges," even when they require taking a risk.

A Vision for Windsor: Dana shares her dream of opening a brick-and-mortar location on Main Street in Windsor, Colorado. She doesn't just want a bakery; she envisions a safe space for people to gather for **Bible studies and prayer.
The Three C’s: We explore the importance of Connection, Communication, and Community. Dana explains why a personal brand is built on being a "good human" and why she now values an elite, small circle over broad networking.

Solitude vs. Isolation: We reflect on the seasons of solitude that God uses to remove distractions and create focus for His plan.
A Word on Patience: To wrap up, I asked Dana to provide a precise word for other business owners, and she emphasizes the power of patience and not rushing God's timing.

Follow the Journey: I want you to follow Dana on Facebook and Instagram at @doublej_homestead** to see her latest creations.
Join the List: Make sure you visit hotplate.com/doublejhomestead to sign up for text alerts. Her tallow and sourdough often sell out fast, so you’ll want to be the first to know when the menu opens.