When someone is thinking about hiring you, they don’t start by calling.

They Google you. They check your website. And most of the time, they check your LinkedIn.

If they find nothing, or what they do find feels generic, they may hesitate to want to do business with you. They’ll ask themselves: “Can I trust this person?”

In this episode of the Marketing Minute Podcast, host Peter DeWit sits down with Andrew Rocha (Community Partnership Manager at ATB) to discuss personal branding for real business owners. We’ve got some practical steps to build trust, attract the right clients, and grow your business without it taking over your life.

What we cover in this episode:

• What a personal brand actually is and why you already have one
• How personal branding turns into real revenue
• What to do if you hate being on camera
• How to connect personal branding to business goals

Timestamps:

00:00 Kicking it off

04:35 Do you need a personal brand?

10:10 Brands that build a customer base

14:09 How to build a personal brand

19:06 Content topics

24:07 Promoting yourself

31:03 The investment

37:32 Wrapping it up

About the Show:

Marketing Minute delivers practical marketing advice for small business owners who want real results that work for them. Each podcast episode features actionable strategies you can implement immediately.

Find us at edgemarketing.ca

Connect with Andrew Rocha:

LinkedIn: https://www.linkedin.com/in/andrew-rocha/

#PersonalBranding #BusinessDevelopment ##BrandStrategy

You’ve already invested in the hardest part of marketing: getting people to raise their hands.

Past clients, quote requests, and warm inquiries are a goldmine sitting in your CRM or an old spreadsheet… and most businesses never use it.

In this episode of the Marketing Minute Podcast, we break down a simple, non-salesy way to reactivate old contacts and turn them back into real conversations without spammy tactics or awkward cold outreach.

What we cover in this episode:

• Why reactivating past clients is faster, cheaper, and easier than chasing strangers
• Step-by-step: how to consolidate, clean, and segment your old lists
• What to say in your first email (hint: it’s a re-introduction, not a pitch)
• How to create a nurture sequence that’s helpful, human, and relevant
• What to offer instead of discounts

Timestamps:

00:00 Kicking it off

01:22 I have an email list. Now what?

05:48 Do this before your first email goes out

09:16 What to say

13:29 A series of emails

20:37 Track your success

24:00 Wrapping it up

About the Show:

Marketing Minute delivers practical marketing advice for small business owners who want real results that work for them. Each podcast episode features actionable strategies you can implement immediately.

Find us at edgemarketing.ca

#EmailMarketing #LeadGeneration #ClientReactivation

Someone visits your website, checks you out… and leaves. No call. No quote request.

Does that mean they weren’t a good lead? Not necessarily. They just might not be ready to buy today.

In this episode of the Marketing Minute Podcast, host Peter DeWit sits down with Mark DeWit (EasyLeads CRM’s Success Manager) to break down how to capture and follow up with “not-yet-ready” website visitors so you can stay top-of-mind until they’re ready to take the next step.

What we cover in this episode:

• Why “buy now” isn’t enough
• Primary vs. secondary calls to action (and why most websites are missing one)
• High-performing secondary CTA ideas
• How to deliver lead magnets instantly without being pushy
• What your follow-up after they sign up should actually do (build trust)

Timestamps:

00:00 Kicking it off

05:09 The different Calls to Action

07:18 Offer them value

10:17 What you can offer

15:27 After they sign up

17:47 Tracking success

22:17 Wrapping it up

About the Show:

Marketing Minute delivers practical marketing advice for small business owners who want real results that work for them. Each podcast episode features actionable strategies you can implement immediately.

Find us at edgemarketing.ca

Easyleads CRM can be found at easyleads.ai

#CalltoAction #LeadGeneration #WebsiteConversion