Have you noticed it feels harder to get homeowners to make a decision lately?

Maybe you've watched estimates sit longer than they used to.

Maybe you've seen homeowners choose repairs over replacement.

Maybe lead costs are climbing while opportunities feel harder to come by.

You're wondering...

"Is this just happening to me, or is something bigger going on?"

I had the opportunity to spend time with roofing contractors from across the country at the Florida Roofing & Sheet Metal Association Annual Convention.

In conversations at the TAMKO booth, during an industry panel, and at a private gatherings with contractors, I kept hearing these same 3 themes over and over again.

And while none of us has a crystal ball, these trends may be signaling something important about where our industry is today and where it could be heading next.

In this new video, I break down:

1) How homeowners are using AI to compare and choose roofing estimates
2) How sales cycles are stretching to two and even three years in some markets
3) How and why repairs are becoming a larger part of the conversation as homeowners delay replacement decisions

Most importantly, I share what I believe the opportunity is for roofing companies willing to adapt.

Because while some contractors see these trends as threats...

The strongest companies will recognize them as signals.

Signals to improve their sales process, better serve homeowners, and run leaner, smarter businesses.

The good news?

Every home still has a roof.

And every roof will eventually need to be replaced.

The question isn't whether opportunity exists.

The question is whether we're preparing ourselves for what's next.

Stay strong,

P.S. Are you searching for a community of contractors focused on navigating challenges, sharing what's working, and building stronger roofing businesses together? I invite you to check out The Roofing STRONG Alliance™ community: https://rsa.pro/

Membership is now available at no additional cost to The TAMKO Edge® Certified Contractors.

=============
Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/
Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.

FREE Starter Membership (RSA): https://rsa.pro/free

PODCAST
Apple Podcasts: https://apple.co/3fSQiev
Spotify: https://bit.ly/3eMAqJe

FOLLOW
Facebook
Instagram
TikTok
LinkedIn

The views and opinions expressed are based on Adam's long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO. As such, his views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, or business transactions. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, or high-pressure sales practices. Contractors must ensure their sales and business practices comply with all applicable federal, state, and local laws, including consumer protection (including cooling-off periods, cancellation rights, or home solicitation sale regulations), telemarketing, lending (including the Truth in Lending Act), and employment. Financing examples are illustrative only; terms, availability, and required disclosures vary by lender and state. TAMKO makes no representation regarding any financing product or its availability. Any discussion of business financing, credit, or capital strategies is general in nature; contractors should consult qualified financial, legal, and other professional advisors before making borrowing or credit decisions or any other decisions related to their business operations.

Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

Homeowners are now using AI to compare roof estimates.

That means that AI could be advising your homeowners on which roofer to choose.

And from the conversations I’ve been having, it sounds like this is becoming even more common.

I wanted to know exactly what AI was saying to homeowners, so I ran the experiment myself.

I fed three real roof estimates into ChatGPT, Claude, and Gemini and I documented everything.

Watch this new video to see my test results:

1) The 7 things AI looks for when comparing roof estimates
2) How estimates that don’t include attic ventilation details get “red flagged”
3) The specificity AI expects on warranties, flashing, ice & water shield, and more
4) The details about the cleanup process that AI seems to want in an estimate
5) The 3 common questions AI is prompting homeowners to ask their contractors (these were the most surprising to me)

This emerging trend is actually great news for contractors who are willing to adapt.

Because what AI flagged is very fixable.

And if you adapt before your competitors do, your estimate could become the one AI points to as the winner.

P.S. Are you interested in building an even stronger, more modern roofing company? I’d love to invite you to join the Roofing STRONG Alliance™ community: https://rsa.pro/

Membership is now available at no additional cost to The TAMKO Edge® Certified Contractors.

=============
Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/
Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.

FREE Starter Membership (RSA): https://rsa.pro/free

PODCAST
Apple Podcasts: https://apple.co/3fSQiev
Spotify: https://bit.ly/3eMAqJe

FOLLOW
Facebook
Instagram
TikTok
LinkedIn

The views and opinions expressed are based on Adam’s long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO. As such, his views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, artificial intelligence, inspections, estimates, or business transactions. Communication techniques and estimate-review concepts discussed are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, misleading, or high-pressure sales practices. Contractors must ensure their inspection, estimate, sales, and business practices comply with all applicable federal, state, and local laws, including consumer protection, licensing, permitting, insurance, advertising, lending laws (including the Truth in Lending Act), and home solicitation sale requirements, including any applicable cooling-off periods or cancellation rights. Any discussion of artificial intelligence tools or AI-generated outputs is illustrative only; such tools may produce incomplete, inaccurate, or variable results and should not be relied upon as a substitute for independent professional, legal, technical, or compliance judgment. Financing and payment-term examples are illustrative only; terms, availability, fees, and required disclosures vary by lender, payment processor, and state. TAMKO makes no representation regarding any financing product, payment method, or its availability. Viewers are encouraged to consult with qualified professionals before applying these concepts or making any decisions related to their business operations.

Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

Leads are down.

Marketing costs are up.

And it feels like every week there's another roofing company willing to bid a roof for less than what you'd charge just to cover material and labor.

Lots of roofers are asking the same question, "Where can I get more leads?"

But what if I told you there’s an easier way to drive sales without buying more leads?

The leads aren't gone. They're hiding. And they're a lot closer than you think.
Right now, sitting inside your CRM, there are real homeowners who showed interest and never said no.

They just... went quiet.

I sat down with my journal and mapped out 7 techniques I've tested over the years to create sales seemingly out of thin air.

And I put it all into this brand new video for you.

Here's a taste of what's inside:
1) The simple rehash technique that re-injects life into cold opportunities (with word-for-word text templates you can use today)
2) How to run a promotion or special offer that gives people a reason to act now
3) A free offer reframe that excites homeowners to say yes even if they said no before
4) How a true price increase notice can encourage people to take action today
5) New payment plan messaging that opens doors for budget-conscious buyers
6) A repair conversation opener that gets you back in the home with zero pressure
7) How to revitalize old estimates with one simple question that closes deals

These aren't complicated strategies.

They don't require a big budget or a new lead source.

They just require knowing where to look and what to say when you get there.

P.S. If you enjoy practical sales, leadership, recruiting, and business-growth training built specifically for roofing contractors, I'd love to invite you to join us inside the Roofing STRONG Alliance™ (RSA).

Inside RSA, you'll get access to training, systems, industry experts, and a community of contractors committed to building stronger roofing businesses together through today’s challenging times.

Membership is now available at no additional cost for The TAMKO Edge® Certified Contractors.

Learn more or apply to join: https://rsa.pro/

=============
Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/
Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.

FREE Starter Membership (RSA): https://rsa.pro/free

PODCAST
Apple Podcasts: https://apple.co/3fSQiev
Spotify: https://bit.ly/3eMAqJe

FOLLOW
Facebook
Instagram
TikTok
LinkedIn

The views and opinions expressed are based on Adam's long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO. As such, his views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, or business transactions. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, or high-pressure sales practices. Contractors must ensure their sales and business practices comply with all applicable federal, state, and local laws, including consumer protection (including cooling-off periods, cancellation rights, or home solicitation sale regulations), telemarketing, lending (including the Truth in Lending Act), and employment. Financing examples are illustrative only; terms, availability, and required disclosures vary by lender and state. TAMKO makes no representation regarding any financing product or its availability. Any discussion of business financing, credit, or capital strategies is general in nature; contractors should consult qualified financial, legal, and other professional advisors before making borrowing or credit decisions or any other decisions related to their business operations.

Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.