One of the most frustrating parts of running a roofing company right now is feeling like someone else controls your growth.

Maybe it's the lead company.

Maybe it's the marketing agency.

Maybe it's a referral source that's slowed down.

Or maybe it's the simple reality that every lead seems to cost more than it did a year ago.

When leads get tight, most contractors react the same way:

"We need more leads."

But in many cases, that's not actually the problem.

The real problem is control.

When your business depends entirely on outside sources for opportunities, you're constantly reacting instead of proactively creating growth.

That's exactly why I sat down with RSA mentor Kody Landals.

After building and scaling an in-house call center for his own roofing company, Kody went on to help implement the same systems across multiple roofing brands.

Watch this interview where Kody breaks down the 5-step framework for building your own roofing call center.

A few of the topics we cover:

• The first numbers you need to know before spending a dollar on leads
• The technology stack that makes an in-house call center possible
• Why hiring for personality beats hiring for call center experience
• How to create scripts, scorecards, and accountability systems that actually work
• The daily metrics that tell you whether your lead generation is healthy—or headed for trouble

If you're looking for more control, more predictability, and a practical framework for building an internal lead generation engine, I think you'll get a lot from this one.

Stay strong.

P.S. Kody is working with contractors like you on lead generation, call center builds, phone sales, and scaling. If you want to join Kody, the other RSA mentors, and surround yourself with a community of value-aligned roofers growing together, then joining The Roofing STRONG Alliance™ community might be for you: https://rsa.pro/

Membership is now included at no additional cost for The TAMKO Edge® Certified Contractors.

=============
Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/
Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.

FREE Starter Membership (RSA): https://rsa.pro/free

PODCAST
Apple Podcasts: https://apple.co/3fSQiev
Spotify: https://bit.ly/3eMAqJe

FOLLOW
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The views and opinions expressed are based on Adam's long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO. As such, his views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, or business transactions. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, or high-pressure sales practices. Contractors must ensure their sales and business practices comply with all applicable federal, state, and local laws, including consumer protection (including cooling-off periods, cancellation rights, or home solicitation sale regulations), telemarketing, lending (including the Truth in Lending Act), and employment. Financing examples are illustrative only; terms, availability, and required disclosures vary by lender and state. TAMKO makes no representation regarding any financing product or its availability. Any discussion of business financing, credit, or capital strategies is general in nature; contractors should consult qualified financial, legal, and other professional advisors before making borrowing or credit decisions or any other decisions related to their business operations.

Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

Have you noticed it feels harder to get homeowners to make a decision lately?

Maybe you've watched estimates sit longer than they used to.

Maybe you've seen homeowners choose repairs over replacement.

Maybe lead costs are climbing while opportunities feel harder to come by.

You're wondering...

"Is this just happening to me, or is something bigger going on?"

I had the opportunity to spend time with roofing contractors from across the country at the Florida Roofing & Sheet Metal Association Annual Convention.

In conversations at the TAMKO booth, during an industry panel, and at a private gatherings with contractors, I kept hearing these same 3 themes over and over again.

And while none of us has a crystal ball, these trends may be signaling something important about where our industry is today and where it could be heading next.

In this new video, I break down:

1) How homeowners are using AI to compare and choose roofing estimates
2) How sales cycles are stretching to two and even three years in some markets
3) How and why repairs are becoming a larger part of the conversation as homeowners delay replacement decisions

Most importantly, I share what I believe the opportunity is for roofing companies willing to adapt.

Because while some contractors see these trends as threats...

The strongest companies will recognize them as signals.

Signals to improve their sales process, better serve homeowners, and run leaner, smarter businesses.

The good news?

Every home still has a roof.

And every roof will eventually need to be replaced.

The question isn't whether opportunity exists.

The question is whether we're preparing ourselves for what's next.

Stay strong,

P.S. Are you searching for a community of contractors focused on navigating challenges, sharing what's working, and building stronger roofing businesses together? I invite you to check out The Roofing STRONG Alliance™ community: https://rsa.pro/

Membership is now available at no additional cost to The TAMKO Edge® Certified Contractors.

=============
Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/
Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.

FREE Starter Membership (RSA): https://rsa.pro/free

PODCAST
Apple Podcasts: https://apple.co/3fSQiev
Spotify: https://bit.ly/3eMAqJe

FOLLOW
Facebook
Instagram
TikTok
LinkedIn

The views and opinions expressed are based on Adam's long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO. As such, his views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, or business transactions. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, or high-pressure sales practices. Contractors must ensure their sales and business practices comply with all applicable federal, state, and local laws, including consumer protection (including cooling-off periods, cancellation rights, or home solicitation sale regulations), telemarketing, lending (including the Truth in Lending Act), and employment. Financing examples are illustrative only; terms, availability, and required disclosures vary by lender and state. TAMKO makes no representation regarding any financing product or its availability. Any discussion of business financing, credit, or capital strategies is general in nature; contractors should consult qualified financial, legal, and other professional advisors before making borrowing or credit decisions or any other decisions related to their business operations.

Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

Homeowners are now using AI to compare roof estimates.

That means that AI could be advising your homeowners on which roofer to choose.

And from the conversations I’ve been having, it sounds like this is becoming even more common.

I wanted to know exactly what AI was saying to homeowners, so I ran the experiment myself.

I fed three real roof estimates into ChatGPT, Claude, and Gemini and I documented everything.

Watch this new video to see my test results:

1) The 7 things AI looks for when comparing roof estimates
2) How estimates that don’t include attic ventilation details get “red flagged”
3) The specificity AI expects on warranties, flashing, ice & water shield, and more
4) The details about the cleanup process that AI seems to want in an estimate
5) The 3 common questions AI is prompting homeowners to ask their contractors (these were the most surprising to me)

This emerging trend is actually great news for contractors who are willing to adapt.

Because what AI flagged is very fixable.

And if you adapt before your competitors do, your estimate could become the one AI points to as the winner.

P.S. Are you interested in building an even stronger, more modern roofing company? I’d love to invite you to join the Roofing STRONG Alliance™ community: https://rsa.pro/

Membership is now available at no additional cost to The TAMKO Edge® Certified Contractors.

=============
Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/
Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.

FREE Starter Membership (RSA): https://rsa.pro/free

PODCAST
Apple Podcasts: https://apple.co/3fSQiev
Spotify: https://bit.ly/3eMAqJe

FOLLOW
Facebook
Instagram
TikTok
LinkedIn

The views and opinions expressed are based on Adam’s long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO. As such, his views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, artificial intelligence, inspections, estimates, or business transactions. Communication techniques and estimate-review concepts discussed are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, misleading, or high-pressure sales practices. Contractors must ensure their inspection, estimate, sales, and business practices comply with all applicable federal, state, and local laws, including consumer protection, licensing, permitting, insurance, advertising, lending laws (including the Truth in Lending Act), and home solicitation sale requirements, including any applicable cooling-off periods or cancellation rights. Any discussion of artificial intelligence tools or AI-generated outputs is illustrative only; such tools may produce incomplete, inaccurate, or variable results and should not be relied upon as a substitute for independent professional, legal, technical, or compliance judgment. Financing and payment-term examples are illustrative only; terms, availability, fees, and required disclosures vary by lender, payment processor, and state. TAMKO makes no representation regarding any financing product, payment method, or its availability. Viewers are encouraged to consult with qualified professionals before applying these concepts or making any decisions related to their business operations.

Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

Leads are down.

Marketing costs are up.

And it feels like every week there's another roofing company willing to bid a roof for less than what you'd charge just to cover material and labor.

Lots of roofers are asking the same question, "Where can I get more leads?"

But what if I told you there’s an easier way to drive sales without buying more leads?

The leads aren't gone. They're hiding. And they're a lot closer than you think.
Right now, sitting inside your CRM, there are real homeowners who showed interest and never said no.

They just... went quiet.

I sat down with my journal and mapped out 7 techniques I've tested over the years to create sales seemingly out of thin air.

And I put it all into this brand new video for you.

Here's a taste of what's inside:
1) The simple rehash technique that re-injects life into cold opportunities (with word-for-word text templates you can use today)
2) How to run a promotion or special offer that gives people a reason to act now
3) A free offer reframe that excites homeowners to say yes even if they said no before
4) How a true price increase notice can encourage people to take action today
5) New payment plan messaging that opens doors for budget-conscious buyers
6) A repair conversation opener that gets you back in the home with zero pressure
7) How to revitalize old estimates with one simple question that closes deals

These aren't complicated strategies.

They don't require a big budget or a new lead source.

They just require knowing where to look and what to say when you get there.

P.S. If you enjoy practical sales, leadership, recruiting, and business-growth training built specifically for roofing contractors, I'd love to invite you to join us inside the Roofing STRONG Alliance™ (RSA).

Inside RSA, you'll get access to training, systems, industry experts, and a community of contractors committed to building stronger roofing businesses together through today’s challenging times.

Membership is now available at no additional cost for The TAMKO Edge® Certified Contractors.

Learn more or apply to join: https://rsa.pro/

=============
Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/
Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.

FREE Starter Membership (RSA): https://rsa.pro/free

PODCAST
Apple Podcasts: https://apple.co/3fSQiev
Spotify: https://bit.ly/3eMAqJe

FOLLOW
Facebook
Instagram
TikTok
LinkedIn

The views and opinions expressed are based on Adam's long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO. As such, his views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, or business transactions. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, or high-pressure sales practices. Contractors must ensure their sales and business practices comply with all applicable federal, state, and local laws, including consumer protection (including cooling-off periods, cancellation rights, or home solicitation sale regulations), telemarketing, lending (including the Truth in Lending Act), and employment. Financing examples are illustrative only; terms, availability, and required disclosures vary by lender and state. TAMKO makes no representation regarding any financing product or its availability. Any discussion of business financing, credit, or capital strategies is general in nature; contractors should consult qualified financial, legal, and other professional advisors before making borrowing or credit decisions or any other decisions related to their business operations.

Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

Kody had nearly $1M in revenue due that month when the phone started ringing…

It was the solar companies calling - the same solar companies he was installing roofs for.

They said they were having cashflow problems and couldn’t pay what they owed.

In a few short weeks, Kody was stiffed for $1M.

Payroll was staring him in the face.

His company owed more than he was bringing in.

He had two choices.

1. Figure out how to survive the cashflow crisis.
2. Go out of business.

Kody worked seemingly non-stop to save his company by focusing on one simple concept: Speed up cash coming in and slow down cash going out.

He survived by focusing on using these 5 cash flow management practices.

P.S. Behind most successful roofers is a story like Kody’s. People just don’t talk about it in the open. But when you are surrounded by a value-aligned community, you can be real, ask real questions, and get helpful advice. That’s how we support each other inside the Roofing Strong Alliance™. Learn more or apply to join us: https://rsa.pro/

=============
Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/
Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.

FREE Starter Membership (RSA): https://rsa.pro/free

PODCAST
Apple Podcasts: https://apple.co/3fSQiev
Spotify: https://bit.ly/3eMAqJe

FOLLOW
Facebook
Instagram
TikTok
LinkedIn

The views and opinions expressed are based on Adam’s long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO as well as Kody’s personal experiences in the roofing industry and as a Mentor in the Roofing STRONG Alliance by TAMKO™ community. As such, their views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance or business transactions. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, or high-pressure sales practices. Contractors must ensure their sales practices and business practices comply with all applicable federal, state, and local laws, including consumer protection, lending (including the Truth in Lending Act), and employment. Financing examples are illustrative only; terms, availability, and required disclosures vary by lender and state. TAMKO makes no representation regarding any financing product or its availability, whether consumer or commercial, including but not limited to business lines of credit, credit cards, merchant cash advances, or accounts receivable financing. Any discussion of business financing, credit, or capital strategies is general in nature; contractors should consult qualified financial and legal advisors before making borrowing or credit decisions for their businesses. Viewers are encouraged to consult with qualified professionals before applying these concepts or making any decisions related to their business operations.

Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

If you take roof pictures like this, they’ll basically sell themselves.

The problem is that many sales people don’t know how to share them the best way.

So they whip out their phone, scroll through dozens of photos, and tell the homeowner that the roof is absolutely destroyed and they need to buy a new roof immediately.

The homeowner puts their guard up, and for good reason.

Instead, you can use what Jon Broce calls the “i35” framework.

i = Inspection
3 = 3 Photos (in this exact order: Bad, Good, Worst)
5 = 5 Questions

The way Jon Broce explains this process is nothing short of brilliant.

It puts the homeowner in control.

They see the photos, understand them, take ownership of the condition, and choose what to do about it.

Watch this new video to learn Jon Broce’s “i35 Framework” and get your roof pictures selling themselves.

P.S. Jon Broce is our newest Mentor inside the Roofing STRONG Alliance™. And now, Membership is included at no additional cost for The TAMKO Edge® certified contractors. Learn more or apply to join us: https://rsa.pro/

=============
Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/
Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.

FREE Starter Membership (RSA): https://rsa.pro/free

PODCAST
Apple Podcasts: https://apple.co/3fSQiev
Spotify: https://bit.ly/3eMAqJe

FOLLOW
Facebook
Instagram
TikTok
LinkedIn

The views and opinions expressed are based on Adam’s long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO as well as Jon Broce’s personal experiences in the roofing industry and as a Mentor in the Roofing STRONG Alliance by TAMKO™ community. As such, their views are intended for general informational purposes only and should not be considered professional advice regarding insurance, legal matters, compliance, inspections, or business transactions. Communication techniques and inspection-report examples demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, misleading, or high-pressure sales practices. Contractors must ensure their inspection, sales, and business practices comply with all applicable federal, state, and local laws, including consumer protection laws, home solicitation sale regulations, cancellation rights, and any applicable licensing or inspection requirements. Viewers are encouraged to consult with qualified professionals before applying these concepts or making any decisions related to their business operations.

Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

Most roofing contractors believe there are only two ways to sell a roof:

1) Get a lead.
2) Sit at the kitchen table.

Kody Landals proved there's a third.

After building a roofing company around solar partnerships, the industry shifted overnight.

More than $1 million in receivables got pushed out, cash flow tightened, and the business was staring down a major problem.

Instead of doubling down on the traditional model, Kody built a system that allowed homeowners to buy roofs over the phone.

No kitchen table.

No 2-hour in-home presentations.

No driving across town for every estimate.

The result? His company scaled to over $2,000,000 per month in roofing sales while dramatically reducing operational complexity.

In this interview, Kody breaks down:

• The exact moment that forced him to reinvent his business
• How he sells roofs without traditional in-home appointments
• The process homeowners actually prefer today
• The systems that made scaling possible
• Where contractors could start if they want to test this model

Whether you decide to implement phone sales or not, this conversation will challenge some assumptions you may have about how roofing companies can grow in today's market.

P.S. Kody is teaching RSA Members how to sell roofs over the phone just like he did. Would you like to learn how? https://rsa.pro/

=============
Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/
Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.

FREE Starter Membership (RSA): https://rsa.pro/free

PODCAST
Apple Podcasts: https://apple.co/3fSQiev
Spotify: https://bit.ly/3eMAqJe

FOLLOW
Facebook
Instagram
TikTok
LinkedIn

The views and opinions expressed are based on Adam's long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO as well as Kody's personal experiences in the roofing industry and as a Mentor in the Roofing STRONG Alliance by TAMKO™ community. As such, their views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, or business transactions. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, or high-pressure sales practices. Contractors must ensure their sales practices and business practices comply with all applicable federal, state, and local laws, including consumer protection (including cooling-off periods, cancellation rights, or home solicitation sale regulations), telemarketing, lending (including the Truth in Lending Act), and employment. Financing examples are illustrative only; terms, availability, and required disclosures vary by lender and state. TAMKO makes no representation regarding any financing product or its availability. Any discussion of business financing, credit, or capital strategies is general in nature; contractors should consult qualified financial, legal, and other professional advisors before making borrowing or credit decisions or any other decisions related to their business operations.

Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

You want to close like an artist?

You need to understand the psychology of closing, not just regurgitate word-tracks or one-liners.

That means knowing what’s going through the mind of the prospect so you can guide them on the journey in a supportive and helpful way.

Closing like an artist means having authentic, natural conversations that flow into earning a homeowner’s business.

I’ll show you how without being inauthentic, sleazy, or pushy.

P.S. If you want to increase your close rates, you’ll likely want training, practice, and feedback. You can do that on your own, with your company, or with expert guidance. If you want expert guidance, I’d love to help. Learn more: https://rsa.pro/

P.P.S. Did you see the news? I joined the TAMKO family. We’re re-launching the Roofing & Solar Reform Alliance as the Roofing STRONG Alliance™ community and membership is included for The TAMKO Edge® contractors.

=============
Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/
Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.

FREE Starter Membership (RSA): https://rsa.pro/free

PODCAST
Apple Podcasts: https://apple.co/3fSQiev
Spotify: https://bit.ly/3eMAqJe

FOLLOW
Facebook
Instagram
TikTok
LinkedIn

The views and opinions expressed are based on the speaker’s long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO. As such, his views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, or business transactions. Viewers are encouraged to consult with qualified professionals before making any decisions related to their business operations. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, or high-pressure sales practices. Contractors must ensure their sales practices comply with all applicable federal, state, and local laws, including consumer protection and lending laws (including the Truth in Lending Act). Financing examples are illustrative only; terms, availability, and required disclosures vary by lender and state. TAMKO makes no representation regarding any financing product or its availability. Consult your legal, compliance, and financing advisors before applying these concepts.

Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.