There is a report inside your Toast account that almost nobody looks at. It shows you two numbers: active gift cards and inactive gift cards. For one real restaurant account reviewed in June 2026, those numbers were 89 active and 912 inactive. A 10-to-1 dormancy ratio.

In this episode, Pam Monteith breaks down why inactive gift cards are a marketing list in disguise, why operators consistently miss them, and the exact campaign to recover those visits inside Toast Email Marketing with zero ad spend and zero discounting.

RESOURCES MENTIONED:

• Free 30-minute Toast Marketing Audit: tidycal.com/pam-pormentilla-monteith/restaurant-growth-session

• Free Toast Marketing Activation Checklist: greatworkonline.com/toast-activation-checklist

• Great Work Online: greatworkonline.com

TOPICS COVERED:

• What "inactive" gift cards mean inside Toast POS

• Why gift cards are a marketing asset, not just a finance line item

• How to find the Gift Cards and Loyalty Summary report in Toast

• The guest segmentation strategy to build inside Toast Guestbook

• How to build the reactivation email in Toast Email Marketing

• Zero acquisition cost, recovered revenue: the margin case for this campaign

If you just opened your restaurant, or you are a few months in, this episode is for you.

Most new restaurant owners believe that being open and posting on social media is enough marketing. And in the first few weeks, it can feel that way. The novelty does some of the work.

But novelty fades. And the guests who walked in during that window, if your Toast marketing suite was off, are gone. No email address on file. No loyalty enrollment. No way to bring them back intentionally.

In this episode, Pam walks through:

- Why month one is the most valuable marketing window a restaurant owner will ever have

- What the 50/7 Rule means for new operators (Toast/Resy Regulars Report 2026: 50% of order volume comes from 7% of guests, and those regulars are built in the first 90 days)

- The three things to turn on inside Toast before your first busy weekend: Email Marketing, Loyalty, and Guestbook segmentation

Resources mentioned:

Free 30-minute Toast Marketing Audit (no pitch, just a gap analysis): tidycal.com/pam-pormentilla-monteith/restaurant-growth-session

Free Toast Marketing Activation Checklist: greatworkonline.com/toast-activation-checklist

Great Work Online: greatworkonline.com

Half of a restaurant's revenue comes from just 7% of its guests, according to new research from Toast and Resy.

In this episode, Pam Monteith breaks down what the Regulars Report means for independent restaurants heading into Father's Day weekend, including why loyalty programs roughly quadruple return rates, why regulars book ahead, and the recognition gap that's costing restaurants repeat business.

Pam shares one specific action restaurant owners can take this week, using Toast's Guestbook, to reach their top regulars before Father's Day arrives.

Resources mentioned:

• Toast Tables setup guide: greatworkonline.com/blog

• Free Toast Marketing Activation Checklist: greatworkonline.com/toast-activation-checklist

• Book a free 30-minute Toast Marketing Audit: tidycal.com/pam-pormentilla-monteith/restaurant-growth-session

Toast launched ToastIQ Grow in May 2026, their own managed marketing service at $499 USD a month.

In this episode, Pam walks through exactly what it includes, who it's right for, and the three specific gaps operators won't know about until they're already paying for it. No fluff. Just a straight answer to the question most Toast operators are already asking.

Links mentioned:

Free 30-minute Toast Marketing Audit: tidycal.com/pam-pormentilla-monteith/restaurant-growth-session

Free Toast Marketing Activation Checklist: greatworkonline.com/toast-activation-checklist

Great Work Online: greatworkonline.com

Accountific: accountific.co

Toast's Mother's Day 2025 data shows reservations up 319% and steak orders up 93%. Father's Day follows the same occasion pattern.

In this episode, Pam Monteith walks through three specific checks inside your Toast account, including Toast Tables, Toast Email Marketing, and ToastIQ, plus the one loyalty setting most operators miss when a big occasion brings in new guests.

Free Toast Marketing Activation Checklist: greatworkonline.com/toast-activation-checklist

Book a free 30-minute Toast Marketing Audit: tidycal.com/pam-pormentilla-monteith/restaurant-growth-session

Great Work for Restaurants is here and this is Season 2 EP 1.

After an 18-month break, host Pam Monteith relaunches the show with a clear new direction: practical, tactical marketing for restaurant owners on Toast POS in Canada and the US.

In this episode: why Pam went all-in on Toast POS marketing, what Toast Email Marketing, Guestbook, Loyalty, and the new ToastIQ AI tool can actually do for your restaurant, why most operators are leaving real revenue sitting in their own system, and what this show will deliver in every future episode.

Free resources mentioned in this episode:

Toast Marketing Activation Checklist: greatworkonline.com/toast-activation-checklist

Book a Free Toast Marketing Audit: greatworkonline.com/toast-pos

Great Work Online is a digital marketing agency specialising in Toast POS restaurant marketing.

We serve independent restaurant operators across Canada and the United States.

Is your website working for your business—or against it? In today's digital age, having a functional website is no longer optional. It's a powerful tool that builds credibility, saves time, and gives you a competitive edge.

In this episode of How To Build A Team, I'm breaking down the top three reasons why every business needs a functional website and sharing actionable tips you can implement to improve yours. Whether you're in the F&B industry or offer professional services, this episode is packed with insights that can help your business grow.

What you'll learn in this episode:

1. Why a functional website is essential for building trust and credibility.

2. How your website can work as a 24/7 salesperson, saving you time and effort.

3. The role of a website in helping you stand out in a competitive digital landscape.

Key takeaway :

A well-designed, optimized website isn't just a nice-to-have—it's a must-have for sustainable growth in today's competitive market.

Are you ready to level up your business with a functional website?

Let's hop on a free assessment call! I'll take a look at your website—or help you build one if you don't have it yet. We'll discuss what's working, what's not, and create a plan to turn your website into a growth engine for your business.

➡️ Click here to book your free call today.

Resources mentioned in this episode:

• Great Work Online

Don't forget to share this episode with fellow business owners who might need help with their website. If you enjoyed this episode, please leave a review and subscribe to How To Build A Team for more actionable tips on growing your business!

Episode Links:

• Episode 74: Essential Tips for Maximizing Your Google My Business Profile

• Episode 73: How CPAs Can Manage Compliance and Deadlines Without Sacrificing Growth

Subscribe, Rate & Review:

If you enjoyed this episode of How to Build a Team, please subscribe to the podcast so you don't miss any future episodes! Also, take a minute to rate and review the podcast. Your feedback helps us deliver more content that's relevant to your business growth.

Connect with Pam:

If you need guidance with your marketing, operations, or team building, Pam is here to help! As a Fractional COO, Pam provides the strategic support busy business owners need to scale effectively. Reach out today to schedule a conversation.

Subscribe on Apple Podcast

Connect with Pam Monteith on:

LinkedIn https://www.linkedin.com/in/pammonteith/

Instagram https://www.instagram.com/pam_monteith/

Visit our https://www.greatworkonline.com for more insights and resources.

Need help with your business? Reach out to us for guidance and support!

Email: Info@GreatWorkOnline.com

In today's episode, we're diving into why Google My Business (GMB) is a powerful yet underutilized tool for local visibility, especially for CPAs, professional service providers, and food and beverage businesses. If you're looking to reach more clients or customers locally, a well-optimized GMB profile can help you stand out in search results and attract the right people. Join me as I share three practical tips for making your GMB profile work for you.

Whether you're new to GMB or want to boost your profile's impact, these actionable insights can help you strengthen your online presence and get noticed by potential clients. Don't miss this episode packed with useful advice to drive local traffic and grow your business!

What You'll Learn:

1. The Importance of Completing Your GMB Profile – Why a detailed profile makes all the difference in search visibility.

2. Keeping Your Profile Updated Regularly – How ongoing updates like promotions and hours can keep your profile relevant and improve search rankings.

3. Leveraging Customer Reviews – How positive reviews build trust and why responding to reviews, even the tough ones, matters.

Why This Episode Is Important:
An optimized GMB profile is a powerful, free tool that can enhance your business's online presence, build credibility, and help you reach the right customers or clients. For service providers like CPAs, consultants, and restaurant owners, GMB allows you to show up where people are actively searching. Learning how to use this tool can increase visibility and make a significant difference in your local marketing efforts.

About the Host:
Pam Monteith is the owner and co-founder of Great Work Online, a digital marketing firm dedicated to helping business owners improve their digital strategies. Now offering services as a Fractional COO, Pam supports professional service providers and food & beverage business owners in their digital growth, bringing valuable expertise to drive businesses forward.

Want to Take Your GMB to the Next Level?
If you need help setting up or optimizing your Google My Business profile, reach out for a free assessment call to explore how we can enhance your online presence.

Get in Touch: Overwhelmed with digital marketing? I can help! Book a free marketing assessment and let's discuss how Pam Monteith and her team can help.

Listen and Subscribe: Don't miss out on future episodes! Subscribe to the podcast to get valuable insights and actionable tips delivered straight to your inbox.

Episode Links:

• Episode 73: How CPAs Can Manage Compliance and Deadlines Without Sacrificing Growth

• Episode 72: When Fear of Losing Your Business Take Over: Is It Time To Get Help?

Subscribe, Rate & Review:

If you enjoyed this episode of How to Build a Team, please subscribe to the podcast so you don't miss any future episodes! Also, take a minute to rate and review the podcast. Your feedback helps us deliver more content that's relevant to your business growth.

Connect with Pam:

If you need guidance with your marketing, operations, or team building, Pam is here to help! As a Fractional COO, Pam provides the strategic support busy business owners need to scale effectively. Reach out today to schedule a conversation.

Subscribe on Apple Podcast

Connect with Pam Monteith on:

LinkedIn https://www.linkedin.com/in/pammonteith/

Instagram https://www.instagram.com/pam_monteith/

Visit our https://www.greatworkonline.com for more insights and resources.

Need help with your business? Reach out to us for guidance and support!

Email: Info@GreatWorkOnline.com